Add2it Marketing Software Scripts & Services
Wednesday, May 16 2012  

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Review: AudioGenerator

AudioGenerator was the first audio service that I heard about, so it was the one that I decided to try about a year ago. In my opinion, it's probably the easiest way to get audio on your website or into your emails... Once you sign up, you are given an 800 number to call to record your messages, plus you have several other options to record your messages as well. Once you record your message, it just takes seconds to appear in your account and you can begin publishing it instantly.

It took me less than about 12 minutes from signup to publishing a page with the recorded message... and that's really quick I believe.


The Cost

AudioGenerator works as a monthly subscription service that costs $29.95 per month... or roughly a dollar a day. Personally, I think the price is pretty reasonable considering that you can have as many messages as you want on an unlimited number of websites or emails, and that they are hosted on the AudioGenerator server for you.

The ease and quickness of using the AudioGenerator system made the price worth it for me.

Besides... they now offer a $1 trial to check out their service for 7 full days.

There is one thing about it that did irritate me in the beginning however. Remember I said above that they give you an 800 number to record your messages? Well, I guess I didn't read the fine print until after I signed up... because AudioGenerator charges you 14.9¢ per minute to use the equipment which is recording your voice at the other end of the toll free 800 number.

In my case, the per minute charge isn't that big of a deal at all. Only my customers use the 800 number to record less than 10 minutes of messages per month, which works out to less than two dollars. No problem at all. Besides, you don't have to use the 800 number to record your messages.


Listen To How It Works...

  1. Record your message: You have several choices for recording your messages. You can use the 800 number that they give you, pay to have one of their recommended professionals record your message and upload it for you, upload an MP3 file through the browser into your account, or record by microphone. There are complete instructions for how to use each method and it's very easy. There are also several pre-recorded messages that you can use as well.

  2. Publish your message: Once your message appears in your account, you choose a format to publish it in. Your choices are: audio for a webpage, audio postcard, audio for eBay, audio for email, and audio for a secure order pages. Once you make a choice, AudioGenerator will either give you some formatting options (for the play buttons and colors) or it will give you the HTML code for the audio message.

  3. Cut and paste the HTML: All you have to do is copy the HTML code that AudioGenerator produces and paste it into your webpages, emails or eBay listings.

That's all!

It is unbelievably simple, comes with lots of options to match your website or advertising campaign, and integrates seamlessly... I think it's great!


What Can You Do With It?

This is the part that gets me really excited... thinking of all the different ways that you can use AudioGenerator in your business.

  • Audio Postcards - What a great way to send a special announcement to your customers or subscribers! I've been sent these a couple of times and they always get my attention. Here's my example Audio Postcard to give you an idea of how they look.

  • Website Messages - This is a good way to make your website stand out from your competition. I've put one of these on Add2it.com. If you compare a web page with an audio introduction compared to one without... who do you think people will remember?

  • Audio Testimonials - This is one of the biggest benefits of using AudioGenerator over some of the competitors. Your customers simply call a toll-free testimonial hotline and give you their testimonial live and in their own words. Then it's uploaded to your website within seconds. This is a great way to give your sales page a boost! Take a look at this testimonials page.

  • Sales page messages - Putting your own voice on your sales pages is a great way to build credibility and increase sales. Michael Green did a split test on audio with one of his sales pages and found that adding audio improved his sales ratio by an incredible 3 times! That means that he got three times as many sales from his sales page that had audio than an identical page that didn't have audio. I don't know anyone who wouldn't want to make three times more sales!

  • Build Rapport - Social psychologists say that you're more likely to build trust with potential clients if they can both hear and see you. When it comes to doing business online, anything you can do to build trust will benefit your business immeasurably.

  • Audio Ezines - I think this would be a really fun idea and a great way to make your ezine or newsletter stand out from the scores of others online. I'm still thinking about using this option for my own newsletter... I'll let you know if I use it and how it works out when I do.

  • Audio Training - While I'm working on the computer, I constantly listen to audio training that I pick up online. Imagine the viral marketing effect of recording your own audio training sessions and publishing it on your site? Then add a refer-a-friend form to the page and finished is your viral marketing tool.

There are probably dozens of other uses for audio that I haven't though of yet, but these should be enough to get you thinking about it. No matter what method you use, adding audio to your website or email can definitely produce results.


Final Recommendations

If you decide to use audio on your website, I definitely recommend AudioGenerator. The service works on all browsers, regardless of dialup speed, it's very simple to use, it has a lot of practical uses, and it is very customizable to fit your needs.

I know people who tried other audio services and software like Sonic Memo, only to be disappointed with the difficulty in setting it up or the limitations of the software itself. In my opinion, it's worth a little extra money to have a service that handles all the integration work for you so all you have to do is to concentrate on the most effective ways to use audio. Best of all, AudioGenerator works with any kind of website, without having to tweak it to make it work or upload any audio files. Just copy the HTML code into the page wherever you want it to go!

I'm very happy with AudioGenerator and plan to continue my subscription for a long time!

Learn more about AudioGenerator.

Resources

 


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