How to become a Reviews, Testimonials & Endorsements expert
Author: Frank Bauer

We all have either seen or even used Reviews, Testimonials or
Endorsements on other peoples or our own sites. They are an
important part of today's marketing world.

But how can can we become an expert in giving and using them?

Let's first take a close look at how they are different from
each other.

1. Differences between Reviews, Testimonials and Endorsements

The main differences are the size, the use and the reliability
of those three.

Reviews are usually article size and have 500 or more words in
several paragraphs. In it you will be able to read about the
pro's and con's of a product or service. If you really want to
know all about a product or service before you decide to buy, I
would recommend to read one or more reviews about it.

Testimonials are much shorter than reviews, commonly just one or
two paragraphs that reflect the opinion of one user of a product
or service. You will never find a testimonial from a completely
dissatisfied customer, so they tend to show only the pro's. I
personally don't thrust them if they don't show the complete
name plus an email address or URL that allows you to contact the
person that gave the testimonial.

Endorsements are article size and show most of the time only the
pro's of a product or service. They are mostly used in solo ad
style emails and are far less reliable for the customers
education than reviews are.

Next let's take a closer look at what steps should be used to
create an excellent review, endorsement or testimonial.

2. How to build an excellent review

To write an excellent review, it is important that you really
study the product or service from the inside out. Make notes of
all the pro's and con's that you find.

Then describe each of them and don't forget to explain why you
believe it is one way or another. Write in a style that shows
your own experience with the product or service.

Since reviews are usually presented on a web page, take screen
shoots that show the points that you handle in the review
whenever possible.

An excellent written review will help you to pre-sell a product
easily. Don't leave any con out, but make sure you give tips on
how to overcome them.

3. How to create a great endorsement

The main purpose of an endorsement is of course to sell the
product or service, so it will contain mostly pro's of the
product or service.

But to make it perfect, mention also at least one con and give
tips on how this con can be neutralized or even be turned into a
pro.

If you make the endorsement look like a review, it will pre-sell
even better than if it looks like an endorsement.

4. How make an outstanding testimonial

An outstanding testimonial should describe the most important
benefit you gained by using a product or service.

It should also show "real numbers" whenever possible to make
them even better. But make sure you have those numbers and
comments backed up and don't make them up just to gain some free
publicity... this could on the long run back fire on your own
creditability.

Allow the person that you give your testimonial to use your full
name and URL or email address. Also, if you can, provide a
professional looking picture of yourself and an audio recording
of your testimonial.

The audio recording service I personally use to provide audio
testimonials is: http://audiogenerator.add2it.com

5. Essential points that testimonials, reviews and endorsements
should always have in them

If you are writing either one, you have to always write your own
opinion and don't exaggerate. Doing so will on the long run
damage your creditability and cause more trouble for you than
it's worth it.

6. Examples of testimonials I have personally written

These are some of the testimonials I gave...

a) jvAlert:

"A long time I have searched for a smarter and not harder way to
do JV's... now I finally found it!

jvAlert.com is a great service for every online marketer. It
allows you to get JV deals in an instant, without all the hard
work! Simple and fast you can not only get your JV offer in
front of many top marketers on the Internet, but also be one of
the first people that gets to know about the JV offers of these
top marketers.

I love jvAlert.com, it is simply incredible!"

Frank Bauer
Founder of Add2it.com
Scripts & Services for Webmasters

b) Don't-Touch-My-Ads:

"After testing Don't-Touch-My-Ads thoroughly I can now say with
confidence that I have found a way to get free advertising that
really works! During the last weeks my ad with them has been
shown 2,474 times with zero cost for me. :) And all I did was to
send out one little email to my More4you Newsletter subscribers,
use their software and add one line of HTML code to my link
exchange page. If you are not yet using Don't-Touch-My-Ads, I
highly recommend that you check it out now."

Frank Bauer
Scripts & Services for Your Web Business
add2it.com

c) MyViralAds:

"I want to let you know that this is so smart!

I just tested it myself during the last couple of weeks and
advertised with small Google style ads as well as banner ads
on the same site...

The result was really clear: A 63% higher click-thru rate
with the Google style ads!

Mike's Dont-Touch-My-Ads concept was already great and brought
me tons of exposure with zero cost, but this program will
surely top that result!

Fantastic!"

Frank Bauer
Scripts & Services for Your Web Business
http://add2it.com


Whatever you write... after you finished it, wait for a couple
of hours and read it over. Then fine tune it.

Would that what you wrote motivate yourself to take the action
that you want your reader to take? Be honest with yourself...
and re-write if necessary.

A lot of what I learned about marketing, I learned from online
or telephone conferences as well as recordings of those.

---

Frank Bauer is the founder of Add2it.com - Marketing
Software Scripts & Services for your Web Business at
www.Add2it.com and since 1996 the publisher of the
More4you Blogletter at: www.More4you.ws
To see how he can help you, visit: www.FrankBauer.name

Reprint rights to this article are granted, as long as
it is not modified and the resources plus this
signature remain unchanged.

'Whatever the mind can conceive and believe... it can achieve.'
Napoleon Hill, Think & Grow Rich

To your success,


Frank Bauer

Owner of More4you.ws

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