10 Killer Ways To Multiply Your Sales
Author: Frank Bauer

Would you like to multiply your web site sales?  Or course you
would, who wouldn't?  :)  Then take a close look at the
following 10 killer ways to multiply your sales...

1. When you make a sale, always follow-up with the customer.
   First you should follow-up with a "thank you" email.

   Then, a few days later, you can follow-up up and as them if
   they are satisfied with their purchase or if they have any
   questions.

   After a certain time, you should follow-up and ask them for
   their feedback, good or bad and possibly for a testimonial.

   All your follow-up messages can include a small advertisement
   for other products you sell.

   If you use a fn automated system to do this, it will not even
   take a minute of your time to do all the follow-ups.

2. You could upsell to your customers.  When they're at your
   order page, tell them about a few extra related products you
   have for sale.  They could just add it to their original
   order.

   Or you can upsell your visitors from a standard version to
   a professional version of your product or service.

3. Tell your customers if they refer four customers to your web
   site, they will receive a full rebate of their purchase
   price.  This will turn one sale into four sales.

   This can be easily done placing a refer-a-friend form on your
   order "thank you" page.

4. When you sell a product, give your customers the option of
   joining an affiliate program so they can make commissions
   selling your product.  This will multiply the sale you just
   made.

   For example... do that in one of your follow-up messages
   mentioned in the first point above.

5. Sell the reprint/reproduction rights to your products.  You
   could include an ad on or with the product for other products
   you sell.  You could make sales for the reproduction rights
   and sales on the back end product.

   You could also product licenses in bulk at a discounted rate
   to resellers.  Then they can sell it at retail price and
   keep to profit.

6. You could cross promote your product with other businesses'
   products in a package deal.  You can include an ad or flyer
   for other products you sell and have other businesses
   selling for you.

   This is a great way to joint venture with other businesses as
   it is mutual beneficial for both sides.

7. When you ship out or deliver your product, include a coupon
   for other related products you sell in the package.  This
   will attract them to buy more products from you.

   Of course you can also include coupon codes in one of your
   follow-up emails.

8. Send your customers a catalog of add-on products for the
   original product they purchased.  This could be upgrades,
   special services, attachments, etc.  If they enjoy your
   product they will buy the extra add-ons.

   If you create an online catalog for delivery by email (again,
   this is good for another follow-up email), I recommend to use
   Adobe Acrobat to create a PDF catalog.

   This way your customers will be able to read it, no matter
   what operating system they use on their computer.

9. Sell gift certificates for your products.  You'll make sales
   from the purchase of the gift certificate, when the recipient
   cashes it in.  They could also buy other items from your web
   site.

   To do that online, you could simply send the customer a
   personal coupon code, that they can on to the lucky person.

10. Send your customers free products with their product
    package.  The freebies should have your ad printed on them.
    It could be bumper stickers, ball caps, t-shirts etc.  This
    will allow other people to see your ad and order.

    Online you could give them free versions or trial copies
    of your other products, together with their paid product.

Resources:

Follow-up autoresponder system:  Add2it AutoRespond Pro
http://www.add2it.com/scripts/autorespond-pro.shtml

Refer-A-Friend system:  Add2it ReferThem Pro
http://www.add2it.com/scripts/referthem-pro.shtml

--

Frank Bauer is the founder of Add2it.com - Scripts & Services for
your Web Business and the publisher of the More4you Newsletter.
To see how he can help you, visit: http://Add2it.com/about.shtml

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