The Answer To An Ezine Publisher Problem
Author: Dave Everett
When you first make your decision to publish your own ezine, one
of the first problems you will face is how to get each issue out
to your subscribers.
The simple answer to that problem used to be to employ the
services of an autoresponder provider, but it is just not that
straightforward these days.
For most of the life to date of this ezine, the subscriber list
has been hosted with one of the major autoresponder companies.
When I signed up with them I considered that I had found the
perfect list host.
The aspect I particularly liked was the ability to use many
different forms of tracking to know where your subscribers are
coming from. This knowledge can be indispensible when deciding
the marketing methods you will use to promote your ezine.
I still believe that they provide an extremely worthwhile
autoresponder service, but not necessarily as a vehicle for
ezine distribution. I encountered two major problems.
The first problem is that you cannot import a list of
subscribers without an email being sent to them requesting
confirmation that they do indeed wish to become a subscriber to
I can understand the reasoning behind this. This rule is
enforced to stop spammers adding just anyone to their list,
whether they have requested inclusion or not.
However, as an ezine publisher you will encounter many perfectly
honorable methods of obtaining subscribers that do not involve
the new subscriber subscribing directly to your list. These new
subscribers will come to you either via email or a web link and
need to be added manually to your list.
I receive subscribers from a service known as OptinBank. Once
every two weeks, the details of the new subscribers are made
available to members via a web page.
There are services available that will send you subscribers in
exchange for you giving them a free ad in your ezine. There are
also co-registration services where you can buy subscribers.
All of these services are supplying you with opt in subscribers
who have already agreed to be placed on your ezine mailing list.
But... if you then expect them to reply to yet another email
asking for confirmation of this, many of them will not bother.
If you have just paid out $200 for 1,000 subscribers, I
guarantee you won't be very pleased to lose the majority of them
as "confirmation casualties".
It would be only fair to point out at this stage that this is
not a problem that is exclusive to the service that I used - the
majority of autoresponder providers have adopted this stance in
an effort to combat spam. They don't really have a lot of
choice and I would do exactly the same in their shoes.
The second problem encountered is that of broadcasting. If you
elect to use the free autoresponder services, you will likely
find that you do not get broadcasting facilities. This means
that you cannot mail out the issues of your ezine to your
The major paid-for services do allow broadcasting, but the
service I was with only allowed up to 1,000 messages to be sent
per day. Any more than that and there is an extra monthly fee
payable. So woe betide you if your subscriber list rises above
So, given these problems, what is the answer?
There are, of course, professional list hosting companies, but
these tend to be beyond the budget of the fledgling ezine
During the course of this past week, I think I have finally
cracked it. I am hosting the list myself on my own server.
I have found what appears to be, at first sight, a very reliable
script that takes care of everything for me.
Forms on the website, pop-up optin boxes, subscriptions via
email - all are available and run automatically. The script
I am using is the Add2it Mailman Pro.
I would like to say installation was a breeze - well, it was
almost. I must confess that the errors I made during the
install were all mine - I can't blame the script. And I did
eventually get it installed without screaming for any help. But
even if I should have needed help, there is a forum available
where most questions have been answered already.
Using this script has totally eliminated the two problems
detailed above. I can broadcast anytime I want and to as many
as I like, plus I can add as many subscribers as I need to
without them having to complete a second confirmation.
You can get full details of this script and the others that
are offered by Add2it by going to:
Dave Everett, Publisher of Your Marketing Letter ...
Get the mailing list management script that every publisher
and webmaster needs to be successful and don't just take my
word for it... read what many other say about it and
get your own copy of Add2it Mailman Pro today at: