=================================== Frank Bauer's $1,000,000 Newsletter . . . The online resource for network marketers ******************************************** Issue 10, April 01, 1997 ******************************************** Published by Frank Bauer http://www.million-mall.com =================================== CONTENTS 1) Good Morning! 2) "10 Things You Can Do TODAY To Increase Traffic To Your Web Site" by Dr. Jeffrey Lant 3) "How Does Sponsoring Actually Work?" by Frank Bauer 4) Feedback 5) Free Classified Ads =================================== 1) GOOD MORNING! I would like to welcome to the tenth issue of "Frank Bauer's $1,000,000 Newsletter"! Today is Tuesday, the 01st of April, 1997. If you'd like to write an article of general interest, MLM, Network Marketing or self improvement, send an email to news@add2it.com for our author's guidelines (Subject: Author - How to contribute ...). With "Frank Bauer's $1,000,000 Newsletter" I want to achieve three goals: => My first goal is to *provide* present and future entrepreneurs worldwide with basic and advanced *information* which will enable them to start and run their business *extremely successfully*. => My second goal is to help them to *apply* this information, and to *bring together* people who are *offering* information, help and opportunities with those who are *seeking* them. => My third goal is to have at least *one million subscribers* until the end of 1999 and I am sure that with your help I will accomplish this goal. ******************************************** POLICIES AND PROCEDURES ******************************************** To subscribe, send email to news@add2it.com (Subject: subscribe). To cancel your subscription, send an email to news@add2it.com (Subject: unsubscribe). I welcome all comments, open questions, tips, news, topic suggestions and other material relating to network marketing. Submit material for publication to news@add2it.com (Subject: publication). If you would like to crosslink your web-page to "Frank Bauer's $1,000,000 Web-Page" @ http://www.million-mall.com to increase our Web-Traffic please follow the following instructions: 1. Link your Web-Page to: Frank Bauer's $1,000,000 Web-Page @ http://www.million-mall.com 2. Email me at news@add2it.com (Subject: N-CROSSLINK) and write me your Web-Page URL, the name of your Web-Page and a subject you would like it to be listed under. or 3. Check out my web-page @ http://www.million-mall.comcross.htm for complete details. OK, let's get started immediately... have fun, relax and enjoy! Frank Bauer Editor, "Frank Bauer's $1,000,000 Newsletter" news@add2it.com =================================== 2) "10 Things You Can Do TODAY To Increase Traffic To Your Web Site" by Dr. Jeffrey Lant Are you doing everything you can to increase traffic to your web site? Well, check this list of no-cost/low-cost things you can do RIGHT NOW to find out. Then get started developing your web site traffic so you can sell more products/services -- today! 1) Develop a Traffic Attitude Most people are approaching the web passively. They put up a web site. They wait. Nothing happens. They complain. Or even, ridiculously, pull off the web, like it's the web's fault that 60 million people didn't drop by before breakfast. If you want traffic, you've got to work for traffic. That means developing the Traffic Attitude. This attitude consists of the following parts: . recognition that the web doesn't promote itself . determination to master web promotion . decision to find every conceivable means of building your traffic, and . use them all -- every single day!!! 2) Post -- Daily to the newsgroups Did you post today? Yesterday? The day before? Probably not! There's a problem right there. I'm a 365-day-poster. I post every day whether I feel like it or not (and, believe me, on those cold New England mornings, I most assuredly do NOT feel like it!). Reason? Because . you can get unlimited postings . they're free . you get a steady stream of prospects . by working with these prospects properly you get a steady stream of qualified prospects and, ultimately, sales. In other words, postings work. The key? . Developing client-centered benefits for your postings. Push BENEFITS, not features. . Making sure that each heading in your posting leads with that benefit. . Also making sure that the body of the posting further develops your main, or subsidiary benefits, while providing all the means necessary for your prospects to connect with you NOW. Postings work because they excite prospects with the value/benefit that you have available... and provide these prospects with everything they need to know to connect with you. On days when you don't post, you're thwarting your own traffic. Not smart. One last note: stick to the "alt" newsgroups to avoid getting flamed. 3) List Free Classifieds -- Daily There are so many places on the Internet to get free classifieds, it's staggering. How to find them? Easy. Go to AltaVista or Yahoo or HotBot or any of the other search engines and enter "Free classifieds." Hundreds of places will come up. Now start reviewing them looking for the right places for what you're selling. Then list. Set yourself an objective, five a day is good. Use your scrap time. This mindless work; do it when you're not at your mental peak. Note: free classified ads at most Internet sites expire after a certain amount of time. That's why you have to keep returning to renew your free ads. When we set up the CashQuest search engine at Worldprofit, we decided to end this silly procedure. Your 50-word classified at CashQuest is not only free... it's unlimited! No popping back every 30 days to renew, or forgetting to come back and loosing it! That's why you should post with CashQuest first. Just visit http://www.worldprofit.com. Click on CashQuest and your UNLIMITED FREE ADVERTISING starts at once! 4) Take Advantage of Free Links While you're looking for free classifieds, you're also going to find places that provide free links. What's the difference? Classifieds and space ads provide information enabling the prospect to connect with you. Ordinarily you get to say more, but there's no point and click connection to your site. On the other hand, with a link, all you've got to do is click on the link and the prospect is immediately connected to your site. When you add a link, you're usually allowed a few words (a dozen or less) to describe it. Think about these words carefully. What you want to post is a BENEFIT, not just a descriptive feature. In other words, what's the prospect going to get when she visits your site? The better the benefit, the more visitors you'll get! 5) Take Advantage of Paid Links Everybody likes the free stuff, but there's something you should know. Many of the free sites get miniscule traffic, as you can see in an instant from their traffic counters (if they even dare to post one). That's why you should also use paid links. You want to be associated with high traffic malls and web sites that do extensive on- and off-net advertising. If the company is aggressively advertising its web properties and bringing in traffic, and if they reach the kinds of people you want to reach, why, then, you need a link -- even if you have to pay for it. When looking at such companies, ask hard questions about just how they develop their traffic. At Worldprofit, for instance, our traffic-building advertising program is second to none. We aggressively use . full-page and other sized ads in dozens of publications . our quarterly 100,000 circulation Sales & Marketing Success Card Deck and many other card decks . our quarterly 155,000+ Sure-Fire Business Success Catalog . four internationally syndicated columns reaching well over 2 million people monthly, and . a complicated nexus of deals, understandings, and relationships with companies worldwide offering various promotional vehicles. What's more we advise all our advertisers on how to build their traffic... and you benefit from what they do, too! It's collectively beneficial. If you did this yourself, it would be prohibitively expensive. By comparison, paying just $199.95 a year for a Worldprofit link enables you to benefit from all this at a fraction of the cost. Be clear that any company asking you to pay for a link does as much for such a low price! 6) Add Your URL To All Marketing Communications It staggers me how many opportunities for web promotion pass every single day without being utilized. Look at your . business cards . card deck cards . space ads . yellow pages ads . brochures . flyers . the envelopes you mail in, etc. Have you got your URL on them... or are you literally throwing away promotional opportunities every time you think you're "marketing"? If you want traffic, make sure everything you use promotes your URL. 7) Don't Just Promote Your URL... Also Promote The Chief Benefit Of Visiting Your Web Site The next time you have a chance, utter your URL to a prospect and see what happens. I already know. You'll get a quizzical look, maybe worse. Why? Because URLs per se aren't motivating. That's why if you're smart you'll not only put your URL on all your marketing communications but will also insist on presenting the chief benefit of visiting your site, too. You see, on every single marketing communication you use -- I don't care whether it's a tee-shirt or a four-color brochure -- you need to present the most important client-centered benefit of your site... as well as the means of accessing it, the URL. Thus, include chief benefits like this, . Lose 30 pounds in 30 days! . Make $100,000+ in commodities this year! . Reduce your travel costs everywhere you go! . Benefit from over 1/4 MILLION visitors a month! Get the drift? Lead with benefits... follow with features (the URL address). Both are essential to traffic building. 8) Develop A Response Template Are you annoyed by unsolicited e-mail? I was, too, until I got smart about it. I figured these people were just a new kind of prospect. Thus, I developed a series of response templates in which I made the benefits of what I was selling very plain. Such a response template should include . an offer . benefits of what you're selling . product/service descriptions . client-centered testimonials . complete purchase information, and, of course . complete information about your web site! In other words, a response template is the best kind of client-centered marketing communication. 9) Send The Response Template To Every Unsolicited E-Mail You Receive When you wake up in the morning, go through all the unsolicited e-mail you get and instead of just trashing it, send your response template. Just by clicking a button you'll be getting YOUR information into the hands of new prospects. Sure some of it is going to bounce back to you right away because you may be answering an auto-responder. Not to worry. Marketing is and always will be a numbers game. If you've got something the prospect wants, something that's rich with benefits and offers real value, then that prospect is going to respond... no matter how you heard about him (or how he connected with you) in the first place. This method is more socially responsible than sending the kind of response hate mail that so many people unaccountably find acceptable. And, yes, you will increase your site traffic and make sales -- so long as you promote the value of your site and the substance of your offerings in every response template you create. 10) Don't Slack Off It's easy to be lazy. Sloth is seductive. But when you stop building traffic, you start cutting the value of your Web site. That's not my way... and it shouldn't be yours. Building traffic on the Internet is an exciting, high energy game. With very valuable pay-offs. Which get bigger every day. A recent interview on "Adam Smith" on the Public Broadcasting Network with senior Microsoft officials show-cased the Chief Technologist of Gates' galloping giant predicting that within 5 years (at the most!) traffic on the Internet would be 100 TIMES what it is today! Indeed, he went further, to say that the growth of the Internet was being "undervalued" by industry experts. What does this mean? A traffic, and by extension, a sales bonanza for you... if, and only if, you'll do what's necessary to make sure that a growing percentage of this burgeoning traffic gets to you and your web site. In other words, get crackin'. And keep this report prominently displayed so you'll remind yourself of all that you can do... and all the benefits that result when you do it! Resource Box Dr. Jeffrey Lant is co-proprietor of the 10 Jeffrey Lant Worldprofit Malls at http://www.worldprofit.com. These Malls attract over 1/4 MILLION visitors a month... and growing fast! To get a web site in or a link to these malls, either e-mail webmaster@worldprofit.com or use 24-hour fax-on-demand (403)425-6049, document #1. To get your own 20-megabyte virtual server/domain -- www.yourname.com -- where you can upload 1,500+ pages of content and graphics, visit http://www.worldprofit.com/mydomain or FOD document #2. For UNLIMITED FREE ADVERTISING in the CashQuest Search Engine, visit http://www.worldprofit.com and click on CashQuest. Your free advertising starts immediately. To visit Jeffrey's online Sure-Fire Business Success Catalog, go to http://www.worldprofit.com/surefire. To run in his April 1 100,000 circulation Sales & Marketing Success Card Deck, email drjlant@worldprofit.com, call (617) 547-6372 or use FOD, document #3. Special Offer: Get a Worldprofit web site, link or domain now and Jeffrey will GIVE you a free 60-character ad on his 100,000 circulation InternetConnect card dropping April 1st. Bring the chief benefit of visiting your web site and your URL to the attention of 100,000 eager prospects. For complete details, email webmaster@worldprofit.com. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++ "I could have saved two years and $20,000 to get my A.A.S. degree in Marketing & Management had I taken your advice years ago... You're amazing, Dr. Lant. I'll make it a point to order everything you create... My, God, man; when do you sleep!?" David Simone, Chisholm, MN ++++++++++++++++++++++++++++++++++++++++++++++++++++++++ To check out Jeffrey Lant's online Sure-Fire Business Success Catalog visit ---> http://www.worldprofit.com/surefire =================================== 3) "How Does Sponsoring Actually Work?" by Frank Bauer My name is Frank Bauer. I am living in Kiel - Germany, the webmaster from "Frank Bauer's $1,000,000 Web Page" and the editor from "Frank Bauer's $1,000,000 Newsletter". I am sure some of you might know this already and for the others who don't I wrote this article. HOW DOES SPONSORING ACTUALLY WORK? Let's see. We all try to do more or less the same: We try to let our downline grow. Some do it more and some do it less successfully. But why? Some people place ads all over the internet and then just wait for people to sign up under them. Others bulk email their ad to thousands of people and wait for the same. Sure, these are ways to advertise and I am sure that once in a while you will sign up somebody, BUT if you want to become really successful, you have to remember the following: You advertise to get leads, not to sign up people! Sure - at the end you are looking for new downline members, but first you need leads! So you have to remember that when you write your ad. You want to find people that are interested in your network marketing program. You want them to reply to your ad and ask for more details about your program. Or you want them to email your autoresponder for more information. So in your ad you don't have to tell them about all the features of the program - just let them know all the benefits they will receive from your program. AND let them know exactly how they can get more information about your program. It's important that you make this very clear. Now somebody answered your ad or requested information from your autoresponder. Now you have a lead, what's next? You can start to build a relationship between you and the lead. How can you do that? First you have to follow up on that lead. If they emailed you directly, you can simply answer all of their questions, remind them again of all the benefits of your program and you should add a section in which you explain, why they should join through you. What can you offer them that others don't? What everybody can offer at least is: "Unlimited online consulting" until they feel confident on their own. This sounds great and it is. But what exactly does this mean? Whenever they have any questions, they are more than welcome to email you about it. Don't worry if you are new in your program and don't know the answer. In this case you always have your upline and can just forward the questions to them. Can you believe that some people that try to build a downline, don't even do that? If your lead requested information from your autoresponder, you can ask them if they still have any questions, remind them also of all the benefits of your program and tell them why they should join through you. Already at this first follow up, place the email addresses of the people in your direct upline in the CC (Carbon Copy) field of your follow up email message. Now you are not on your own anymore - your upline can and will help you to build a relationship with your lead. This is a very simple, but also very effective tool to build your downline. Use it and teach your downline members to use it too. How often does your upline follow up? Usually only that one time when their downline copied them in their follow up to the lead. Your upline will place your email address in the CC field of their follow up to your lead. Then you will receive a copy of their follow up in your email box. Your upline will mention in their follow up that they did hear from you that the lead is interested in your program. Did you see what I wrote before? "Already at this first follow up ..." ! What does this mean? Simply that very often one follow up is not enough. If your lead answers your first follow up and asks you anything else about your program it is easy. Again, answer all of their questions, remind them of all the benefits of your program and let them know why they should join you. Try to add with every follow up additional information, benefits and reasons to join you. But what do you do if a lead did not reply to your follow up within, lets say, 2 to 4 weeks? You accept that this person is not interested in your program? Wrong! How do you know that this lead is not interested? There might be thousands of other reasons why they did not reply! Just follow up another time after 2 to 4 weeks. If they still don't reply, follow up another time. I usually keep following up at least 5 or 6 times before I delete their email address in my records. How often should you follow up if they reply? Easy answer, as long as they reply you keep following up. Even if they just reply that at this time they are not interested. Follow up a month later and ask if they are now interested. Let's think BIG and be successful. -- (c)1997 by Frank Bauer * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * FREE: Web-Page Listing Services, Web-Space, Classified Ad-Space, Software Sources, Tools & much more! + Free & monthly: "Frank Bauer's $1,000,000 Newsletter" + SAVE on national & international phonecalls! + The BEST of & about Network Marketing! = "Frank Bauer's $1,000,000 Web-Page" @ http://www.million-mall.com * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * =================================== 4) FEEDBACK Each issue, we are going to post a few feedback emails from our readers and answer them here in this section. If you want your email to be included here, send it to news@add2it.com (Subject: feedback-include). If you don't want us to publish it, send it to news@add2it.com (Subject: feedback-exclude) =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= Hi Frank .. Keep up the above "excellance" work !! You've created a GREAT resource for business builders. Marvin Golesch MarketingAdvantageGroup@compuserve.com **************************************************************** WHAT ..* Tiny * Billboards? .. IT'S A whole lot MORE than that !! Ask now for the Report : "The Art of Building" 102643.1051@compuserve.com **************************************************************** "Thank you very much. It was only possible because of the many, many people that helped and keep helping. A BIG thank you to everybody who did contibute their knowledge so far." -- Frank, Thanks for running the ad! I enjoyed both of the articles that were included. Keep up the good work! Ryan because it's just a matter of time........ 5 1 5 0 MKTG Colorado Springs, CO dolfin@lithuania-c.it.earthlink.net "Thanks Ryan. If you like to place an ad more than 2 line, check out the new feature in the Classified Ad section below." -- Hi Frank (Sorry my English isn't the best, I'm a german ) I read your newsletter the first time and was surprised how good this FREE newsletter is. In the last issue the artikel about The "Truths" and "Secrets" of Multi-Level Marketing was very the best. I hope your reach your 1000000 subscribers in 1999 !! :) BTW How many did you have today ??? CU Stefan Doktor *NEW* ### http://yi.com/home/DoktorStefan/ ### *NEW* Home of the 1st Free URL Submission Service & Homepage-Linkguide *NEW* ### Get a homepage and get paid for it ### *NEW* (Frank) "Vielen Dank! As of today (04/01/97) I have 420 subscribers, so I am still pretty far away from my goal of 1,000,000 subscribers. So, if you (and also the other subscribers) know anybody else, who might enjoy this newsletter - feel free to forward them this issue. BTW: I am like you German. :-) Take a short look at the signature lines below." =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= =================================== 5) Classified Ads Section Frank Bauer's $1,000,000 Newsletter is offering FREE classified ads. The readership consists of people looking for business opportunities, and much more. Subscribers of "Frank Bauer's $1,000,000 Newsletter" can place one ad per issue FREE (up to 2 lines)! Ads have to be resubmitted for every issue. Up to 6 lines free for all active downline members of Frank Bauer, winners of the "Best improvement suggestion of the month contest" (check out Frank Bauer's $1,000,000 Web-Page @ http://www.million-mall.com) and authors of articles published in "Frank Bauer's $1,000,000 Newsletter". They all can place one ad up to 6 lines for FREE! Each line of your ad shouldn't exceed 64 characters (including spaces). Please email your free classified ad text to: news@add2it.com (Subject: Free Ad for Newsletter). NEW! If you are tired of replacing your ad every month or if you want to place an ad longer than 2 lines, please email me at news@add2it.com (Subject: Paid Advertisement) for the Paid Advertisement Guidelines. =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= Get FREE Internet Access and Earn $1000-$10,000/mo visit http://www.angelfire.com/ca/mailings/1stfamily.html * * * Get PAID To Give Away FREE Pagers, also Pre-Paid Cellular, Flat Rate Long Distance&Internet Services&more! Email: usteam@usa.net * * * BUILD YOUR DOWNLINE FAST! Create a constant stream of calls from people ready to join YOUR downline NOW! Quick! Easy! Inexpensive! new@infofree.com * * * Rocky Mountain International presents "SOLID GOLD" NOW Is The Time To "Stake YOUR Claim"! - NO MORE "Over Priced" Gold Eagles! - NOW - YOU cam afford 999.9 PURE GOLD BARS! - NO MORE "Small Payouts" thru "Limited Levels"! - NOW - Get $20 - $200 Commissions thru "INFINITY"! - PLUS - AN UNEQUALED 9 STAGES! MORE GOLD & MORE CASH! - PLUS - NO SIGN-UP FEE! NO ANNUAL FEE! AND... NO HIDDEN COSTS! -~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~- Now pull the Fax on Demand at (512) 404-1295 ... ... listen to the audio at (512) 404-1278 ... ... email our auto-responder @ Solid-Gold339@rmi-corp.com ... ... check out the web page @ http://rmi-corp.com/members/igt339.html ... ... and join TODAY for a "GOLDEN" opportunity! Invited by: Frank Bauer ID#0339 -~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~- * * * * Introducing: JIT's AutoPilot System! http://jit.com/server.htm * Drink FREE Gourmet Coffee/Tea/Cocoa For LIFE! gccpay@jit.com * * * New Research - Lose Weight - Free Report New research on a newly patented, all natural product that really works. tgaffney@gol.com * * * TAX FREE INCOME. Learn Powerful Offshore Financial Stategies http://www.cyberius.com/CG/057/ * * * WHAT ..* Tiny * Billboards? .. IT'S A whole lot MORE than that !! 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Http://yi.com/yimmi.php?yimmi=DoktorStefan * * * NEW! * SECRETS OF THE MLM "HEAVY HITTERS" FINALLY REVEALED!* http://members.tripod.com/~3wm/secrets.html * * * How badly do you want to win? We're looking for a few special people who are determined to win in life. http://www.aable.com/ihi/isr/mo/vdavey * * * Get Fit, Get Healthy, Make Money, MLM goes Mainstream http://www.networkmarketing.com/LNL/32064.html * * * PART-TIME WEALTH-Residual Income, No personal selling, No inventory Proven, low cost program! http://www.ultranet.com/~success1/PTwealth/ * * * Get Paid to give away FREE Pagers!!Earn residual income.Prepaid Cellular, Voice Mail & more. http://www.pagersusa.com/rep105735 =================================== Please feel free to forward this issue to a friend or associate... or just have him send an email to news@add2it.com (Subject: subscribe) to subscribe to "Frank Bauer's $1,000,000 Newsletter". To receive a back issue of "Frank Bauer's $1,000,000 Newsletter", download it from the newsletter section of my web page at http://www.million-mall.com or send an email to news@add2it.com (Subject: Back Issue #xx). For example, to get the issue #01, all you have to do is send an email to news@add2it.com (Subject: Back Issue #01). To unsubscribe from this free newsletter please email: news@add2it.com (Subject: unsubscribe). To review Frank Bauer's Choice, which just may be the right company for you, send an email to news@add2it.com with Frank's Choice in the subject line. =================================== \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ Frank Bauer - news@add2it.com August-Sievers-Ring 15, 24148 Kiel / Germany From rainy Kiel, not far from the Balticsea! \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ All for FREE: Web-Page Listing Services, Web-Space, Classified Ad-Space, Software Sources, Tools & much more! + Free & monthly: "Frank Bauer's $1,000,000 Newsletter" + SAVE on national and international phonecalls! + The BEST of Network Marketing! = "Frank Bauer's $1,000,000 Web-Page" @ ---> http://www.million-mall.com <--- To subscribe to newsletter send an e-mail to: news@add2it.com (Subject: Subscribe Free) \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ Would you like to get GOLD for FREE every month?? And get PAID to collect it?? http://rmi-corp.com/members/igt339.html Auto-Responder: Info339@rmi-corp.com \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ (C) 1997 by Frank Bauer (except as noted) \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ PS: Please help to keep the Internet clean. After reading this newsletter, don't just throw it away - recycle it! Forward it to somebody else who wants to read it. :-)