================================================================ Frank Bauer's $1,000,000 Newsletter . . . The online resource for network marketers ******************************** Issue 22, April 01, 1998 ******************************** Published by Frank Bauer http://million-mall.com/ ================================================================ Sponsor of this newsletter issue: = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = LottoTeam Online - Play, win & earn with the German State Lottery. SuperPlayer 12 gives you high chances of winning at a very low price + Earn commissions! Visit: http://million-mall.com/lto/ ================================================================ CONTENTS 1) Good Morning! 2) "The Six Keys to MLM Success - Key #6" by André L. Bell 3) "The Irony On Network Marketing & The Wave 4 Solution!" by Michael Klimek 4) Sponsor of the Month 5) Feedback 6) Classified Ads Section ================================================================ 1) GOOD MORNING! I would like to welcome you to the 22nd issue of "Frank Bauer's $1,000,000 Newsletter" with some great news! ... at least for my wife Luisa and me! :) We would like to welcome... Nico ...our cute little son! Nico was born on the 26th of March at 10:06 AM (CET). Today is Wednesday, the 01st of April, 1998. The current number of subscribers is: 1451 I would like to specially thank Khairiz Sabri from Shah Alam, Selangor / Malaysia. He alone sponsored last month 9 newsletter subscribers. I enjoy writing this newsletter very much and it makes me proud and happy to see the subscriber base grow with every day, week and month. If you would like to be the sponsor of next months issue, send an email to my autoresponder at mailto:News-SG@million-mall.com for the "Sponsorship Guidelines". If you'd like to write an article of general interest, MLM, Network Marketing or self improvement, send an email to my autoresponder at mailto:News-AG@million-mall.com for the "Author's Guidelines". With "Frank Bauer's $1,000,000 Newsletter" I want to achieve three goals: => My first goal is to *provide* present and future entrepreneurs worldwide with basic and advanced *information* which will enable them to start and run their business *extremely successfully*. => My second goal is to help them to *apply* this information, and to *bring together* people who are *offering* information, help and opportunities with those who are *seeking* them. => My third goal is to have at least *one million subscribers* until the end of 1999 and I am sure that with your help I will accomplish this goal. ******************************** POLICIES AND PROCEDURES ******************************** To subscribe, send email to mailto:News-list-request@million-mall.com (Subject: Subscribe News). To cancel your subscription, send an email to mailto:News-list-request@million-mall.com (Subject: Unsubscribe News). I welcome all comments, open questions, tips, news, topic suggestions and other material relating to network marketing. Submit material for publication to mailto:News@million-mall.com (Subject: Publication). If you would like to crosslink your web-page to "Frank Bauer's $1,000,000 Web-Mall" @ http://million-mall.com/ to increase our Web-Traffic please read the instructions on my web page at: http://million-mall.com/cross.htm OK, let's get started immediately... have fun, relax and enjoy! Frank Bauer Publisher & Editor of "Frank Bauer's $1,000,000 Newsletter" mailto:News@million-mall.com ================================================================ 2) "The Six Keys to MLM Success - Key #6" by André L. Bell "Communicate With Thousands or Millions" Another essential key to MLM success is finding ways to communicate with large numbers of people. Traditionally MLM'ers seek to sell their products and recruit people for their downlines by talking to their warm market; their family, friends, and neighbors. This is fine for those whose resources allow no other choices. But the person who wants to succeed at MLM must seek experienced MLM'ers as well as inexperienced MLM'ers. This is because 80% of the people who join MLM programs never recruit anyone and most never sell products to anyone other than to themselves. But the experienced MLM'er knows that to succeed on a grand scale they must communicate with thousands of potential clients and potential downline members besides those that they know personally in their warm markets. This is because when you rely on your downline to generate income for you your MLM success is limited by the success of your downline. If they fail to recruit or fail to get clients you have wasted your efforts in recruiting and supporting them because your success is limited to your warm market - instead of the global market. On the other hand the more people you can communicate with the larger your business can grow. Now that we've entered the "information age" and global communication is much easier than it has ever been there is no reason you should limit your success only to the people you know. You can now go international! Why should you seek to recruit beyond your warm market? Well if you think of it like this, according to Joe Girard (the world's greatest salesman) we all know around 200 people. When you figure that of those 200 people 2% are also involved in a business opportunity of some sort. When you consider that each of the 200 people you know also know 200 people you realize you have almost 800 competitors trying to get the 200 you know to join their downlines and buy their products. That is why you must go global or at least national so that you can gain greater success in your own home-based business. If you don't expand beyond your warm market you will never succeed in a home-based business. This is because as the number of people you know who are available to buy your products begins to shrink as they join other downlines and buy other products, your chances of success also begins to shrink. With the world getting smaller through increased communications, your potential market is getting larger. Just how do you go global or international? How do you communicate with thousands of people, even on a limited budget? Easy. You simply advertise in publications that reach tens of thousands of people in your target marketing group. You advertise and write articles for success and business oriented magazines and newsletters. You also get on the Internet so that you can make your products, services, and information available to anyone anywhere in the world. Back in key #4 "Support Your Downline", I mentioned how you can easily compete internationally and automate your business through the Internet. Go back to that section and read it if you haven't already so that you will know how to expand your business activities beyond your warm market, the 200 or so people you know. When it comes to advertising you simply find publications which target people who are interested in home-based businesses, and interested in personal success and entrepreneurism. After you find these publications in your local library or local bookstore contact them about advertising rates and deadlines. Once you know this you will be able to determine if you will place a classified advertisement or a display advertisement in their publication. Classifieds can be very effective if you are a great copywriter and know how to generate inquiries. Plus they are fairly inexpensive. A better way to generate inquiries is to run full or half-page display advertisements. For more on this go back to #4 Support Your Downline. There you will learn of a free report from marketing expert Bob Loevy which will show you how to use postcard size ads to generate more leads than you can possibly handle. I've found that I can also apply the information to marketing and advertising on the Internet. Other great ways to get exposure and gain leads for your home-based business is through news releases, talk show interviews, fax blasts, radio interviews, news interviews, public speaking at civic organizations, conducting seminars, and other media exposure. There are several outstanding publications which teach how to excel with news releases, advertising and copy writing. Since there are so many great sources of information, instead of repeating what has already been written I will list these resources at the end of this report ("Hard Copy" only). Flip to the appendix to find these sources. The above methods are generally best for marketing to large groups of people and not necessarily specifically your target market, or niche. To take a different, more focused approach to recruiting or finding clients for your program requires that you focus on a small group of people who have something in common with one another, preferably an interest in the specific benefits of your product or MLM opportunity. For example, one of the advertisements I use (both as a postcard and display ad) is written with the 80% of MLM'ers in mind who either hate recruiting or are unsuccessful at recruiting. The headline reads, "Finally a Real Home Business That Can Make You Rich and Successful - Even if You Recruit No One!". This gets their immediate attention. Then I follow up the headline with an immediate benefit to them. After that I let them feel that I'm talking directly to them and not all MLM'ers in general. I do this by saying, "Whether you are in business now or thinking of starting a business..." Statements like these identifies who I want to read the ad. Everyone else who's not part of the niche skips on to someone else's ad. You must do this same thing in your advertisements if you want to succeed beyond the 97% fail rate of most MLM'ers. I've attached several samples of ads I use ("Hard Copy" only). In fact, you probably received this report as a result of an advertisement that was similar to these samples. Read the samples to see how to do this same thing in your advertising so that you too can become a MLM success! This concludes "The Six Keys to MLM Success". As a review here are the keys again. I believe these are the six keys used by everyone who's ever succeeded at MLM. These are keys you too can use to start succeeding today! * Timing - get in early * Become a MLM Leader * Recruit Experienced MLM'ers * Support your downline * Join a program that pays well * Communicate with thousands or millions Use these keys to become a MLM success today! To Your MLM Success! Andr‚ L. Bell -- Andr‚ Bell is a self-proclaimed MLM Leader and Entrepreneur with 20 years experience in MLM, mail order, and other home- based businesses who educates and motivates fellow entrepreneurs across the nation. If you need assistance in starting a business or marketing your business Andr‚ Bell may be reached by phone, email, or postal mail for a free telephone consultation. The complete "Hard copy" version of "The Six Keys to MLM Success" is available for only $7.95 by ordering directly from Andr‚ L. Bell. Andr‚ L. Bell 621 W El Camino Santa Maria CA 93454 Voice: (805) 739-1029 Email: netvicar@aol.com Copyright Andr‚ L. Bell 1997 ================================================================ 3) "The Irony On Network Marketing & The Wave 4 Solution!" by Michael Klimek Let’s not kid ourselves.... You and I were attracted to MLM for one primary reason: Long Term Residual Income!! MLM, Network Marketing, is a business & you must make a positive cash flow to stay in business....no matter how much you may wish to “save” people with your products or service..... As my friend, Joe, (tongue in cheek) says, “You can't save the whales if you can't afford to fish.” There is deep wisdom in that statement! But here is the factual irony of this great industry of ours: The MLM Industry was created to deliver an *Achievable* long term residual income stream for the regular part time person out there (i.e. you & me!). But (and this is a Big But!) MLM has not delivered this! Ironic, huh? Why? First of all, the vast majority of MLM companies (like conventional businesses) are out of business! You may have heard that only 30 companies out of the thousands of MLM start ups over the past 40 years have made it past the 5 year mark. So......company not in business = NO residual income! Secondly, since people are Part Time and Not salespeople and Not recruiting types,the compensation plans simply cannot deliver Achievable $ to the masses! *(Now stay with me here!.....this is all leading to an exciting conclusion that is not theory but happening right under our noses!) Am I “down” on MLM? Of course not! Let’s reiterate some real world facts that we can agree on and then the exciting solution that is emerging right now for you & me...the Wave 4 Solution (more on that later!). #1. 95% of people involved in MLM Are Part Time. #2. 95% are Not salespeople & don't want to learn to sell! #3. 95% are Not “recruiters”. #4. 100% need a net positive cash flow to stay in business So, with these 4 facts in mind, let’s switch gears for a moment and look at the emerging “secret”...... Richard Poe wrote a best selling MLM book entitled “Wave 3”. For those of you who have not read it, the bottom line is this: Wave 1 was MLM’s Inception (and “pyramids!”). Wave 2 was MLM’s Acceptance (Amway wins court battle etc.) Wave 3 was MLM’s Technology paradigm shift utilizing state- of-the art conference calls, voicemail, fax-on-demand, recorded teleseminars, cellular, internet etc. etc. Now here is the exciting part! Richard Poe was asked in “Upline” magazine what Wave 4 will be. His response: “Compensation Plans!” Now, here is what that means to you & me Today!!........ Wave 4 Compensation structures have hit the MLM industry & proven themselves. A Wave 4 compensation plan is simply this: Putting the $$ back into the hands of the part time, non-salesperson, non-recruiter masses who need to make $ quickly! The revolution in MLM is occurring right now! “War” was declared by the masses to “recapture the fort”... to put the $ back in to the hands of the masses - whom this great industry was created for! Here is an exact example of an Old Paradigm Compensation structure & the newly emerging “Wave 4 Comp Plans”: >>>>>>>>>>>>>>>>>Old Paradigm:<<<<<<<<<<<<<<<<<<<< Pay 5% on first level, 5% on second level. Need $500 -$2,000 of group volume to qualify etc. Let’s assume that this Part Time, Non-Salesperson, Non-Recruiter could pull off a $2,000 volume between the first 2 levels (say $400 1st level, $1,600 2nd) in 90 days...... Their paycheck: $100 ! Doesn't even cover the cost of purchasing their own product, phone expenses etc! Consequence: They quit! Another “MLM Causality”. Another “black eye” to the industry......as the minority, “big hitter” sales/recruiter type, keeps filling the leaky bucket & recruiting other minority sales/recruiter types! (Is Something Wrong with this picture??!!...) >>>>>>>>>>>>>>New Paradigm Wave 4 Solution<<<<<<<<<<<<<<<< Pay 15% on 1st level, 45% on 2nd level. No group volume. No sponsoring requirements etc. The same $2,000 volume based on self consuming of products (no selling!) pays $780 !!! Consequence: The person enjoys a net positive cash flow after self consuming their product & covering phone costs etc. They stay in...retention is high. $ is put in achievable reach of the masses and minority, sales/recruiter type Also makes big $$ ! =========================Bottom Line=================== Old paradigm compensation plans bury the $ deep within the pay plan in reach of only the super recruiters & sales people. New paradigm Wave 4 compensation plans put the $ up front in reach of the regular part time person. Victory!!!! This is not theory my friends!! History...the recapturing of the MLM Industry by the masses Is happening Today! Awesome! Checkmate!! -- This article was written by Michael Klimek 10 Year Network Marketing Veteran & former MLM Company Founder and Owner. He is the author of the biweekly online newsletter,MLM TRUTH. He and his partner Joe Schroeder work with the Checkmate System. He can be contacted at checkmate3@usa.net. Site: http://www.mlmtruth.com or 24 hr VM 808-573-3336 ================================================================ 4) Sponsor of the Month: This section of this newsletter is intended to be informational for the members of Frank Bauer's - Downline Building Team. Here I will announce every month the top 3 sponsors of the month. The top sponsor of the month will win 5 Line Credit Points (LCP's) to exchange against classified ad space! The current number of FB-DBT members is: The Sponsors Of The Month March: Frank Bauer's - Downline Building Team 1. Walter Hayward - FB-DBT ID# 0028-0001 <-- Winner of 5 LCP's! 2. John Stanley - FB-DBT ID# 0097-0001 3. Wayne Choy - FB-DBT ID# 0073-0001 Congratulations everybody! Keep up the good work! -- For complete information on Frank Bauer's - Downline Building Team, please visit the FB-DBT web-site at: http://million-mall.com/fb-dbt.htm ================================================================ 5) FEEDBACK Each issue, we are going to post a few feedback emails from our readers and answer them here in this section. If you want your email to be included here, send it to mailto:News@million-mall.com (Subject: Feedback-Include). If you don't want us to publish it, send it to mailto:News@million-mall.com (Subject: Feedback-Exclude). =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- To: News@million-mall.com From: Andrew Florian Subject: Join Referral Program Dear Frank, Your Newsletter is great. I have read others that are mostly worthless advertising, but yours has some informative articles. I especially liked: "The Six Keys to MLM Success - Key #5" by André L. Bell I also like the question and answer idea. I'll see if I can come up with some good questions--who knows, maybe a few answers too. bye, Andy "Thanks you and welcome the our group of Referral Group Members! At this point I would like to thank all Referral Group Members for their help. Without the help of all of you, our group of newsletter subscribers would be much smaller. Thank you all!" ================================================================ 6) Classified Ads Section Frank Bauer's $1,000,000 Newsletter is not offering free classified, but every subscriber can earn and/or buy "Line Credit Points" (LCP's)! You can earn LCP's by referring new subscribers to Frank Bauer's $1,000,000 Newsletter. For every new subscriber you will receive 2 LCP's. To receive LCP's for new subscribers, just tell your referrals to subscribe to "Frank Bauer's $1,000,000 Newsletter" for FREE by: 1. Filling out the online subscription form in the newsletter section of my web site at: http://million-mall.com/news.htm Tell your referral to enter your Referral ID# into the "Referral ID#:" field. Or . . . 2. Sending an email to mailto:News-list-request@million-mall.com (Subject: Subscribe [+ your Referral ID#]) To receive your Referral ID# please join the "Frank Bauer's $1,000,000 Newsletter Referral Program". Just send an email with your name, mailing & email address to: mailto:News@million-mall.com (Subject: Join Referral Program) The Referral Program is free. Every time one of your referrals subscribes to Frank Bauer's $1,000,000 Newsletter, you will receive notification via email. This notification will include information regarding the new subscriber + your current number of LCP's! You can exchange your LCP's against classified ad space in this newsletter. For every LCP you can place one line of classified ad space in one issue. Each line of your ad should not exceed 64 characters (including spaces). Please email your classified ad text to: mailto:News@million-mall.com (Subject: Ad for Newsletter). Please include the following info in the message of your email: 1. Your complete formatted ad text (each line with not more than 64 characters). 2. The number (month) of the newsletter issue you want your ad first placed in. 3. The numbers of issues you want to place your ad. If you are interested in buying LCP's, please email my autoresponder at mailto:News-PA@million-mall.com for the "Paid Advertisement Guidelines". Thank you. =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- A great, FREE place for beginners and for those who have beginners in their downlines:) JUST STARTED! http://www.million-mall.com/downline.html Here you can build a downline, advertise your opportunities, make important business contacts & learn a lot! 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(just download from the page that opens after you fill the application) In case you earn more than $20/month in commissions, there will be a Low monthly Check- and Downline- Report Fee of US$ 7.00 /month which is DEDUCTED FROM YOUR COMISSIONS!!! If you earn less than $20/month, YOU PAY NOTHING!!! AND .. This fee is WAIVED FOREVER if you sign-up during Pre launch!!! (That's before 5-15-98) GET YOUR FOD AND WEB PAGE NOW AND BE ON TOP OF IT: USA - PRELAUNCH: http://www.moneyfaxx.net/cgi-bin/view.cgi/047106/ Germany - launching: http://www.romegeorgia.com/MoneyFAX/cgi/members/FB26.html (x) ================================================================ Please feel free to forward this issue to a friend or associate ... or just have him/her send an email to: mailto:News-list-request@million-mall.com (Subject: Subscribe) to subscribe to "Frank Bauer's $1,000,000 Newsletter". To receive a back issue of "Frank Bauer's $1,000,000 Newsletter", download it from the newsletter section of my web site at http://million-mall.com/ . To unsubscribe from this free newsletter please email: mailto:News-list-request@million-mall.com (Subject: Unsubscribe). To review Frank Bauer's Choice, which just may be the right company for you, send an email to my autoresponder at: mailto:Franks-Choice@million-mall.com ================================================================ ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸, Frank Bauer / August-Sievers-Ring 15 / 24148 Kiel / Germany From rainy Kiel, not far from the Baltic Sea! Fax: +49-431-723536 / ICQ#: 8036878 / mailto:FB@million-mall.com ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸, Still no million? Fax-on-Demand#: +49-190-778844 Document#: 04710601 Amazing lists of resources! Help for EVERY business! All FREE: Newsletter, Downline Team, Classified links & More! The BEST of & about Network Marketing! Frank Bauer's $1,000,000 Web-Mall ==> http://million-mall.com ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸, (C)1998 by Frank Bauer (except as noted) ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,