================================================================ Frank Bauer's $1,000,000 Newsletter . . . The online resource for network marketers ******************************** Issue 34, April 01, 1999 ******************************** Published by Frank Bauer http://million-mall.com/ ================================================================ Sponsor of this newsletter issue: = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Does your web site need more traffic? Get Your Web Site Submitted To 1000+ Search Engines And Directories! First Class Customer Service! Full Web Site Submission Report Provided Free By Email! Guarantee: If YOU are not completely satisfied with the results, YOUR web site will be submitted again for FREE! VISA, Mastercard, AMEX, Diners Club, Discover and JCB card, US check and money order on- and offline accepted! Visit: http://million-mall.com/submit.htm ================================================================ CONTENTS 1) Good Morning! 2) "How to Grow Your Business Using 3 Powerful Tools" by Robert Imbriale, Business Coach 3) "Offline Vs. Online." by Jim Daniels 4) Feedback 5) Classified Ads Section ================================================================ 1) GOOD MORNING! I would like to welcome you to the 34th issue of "Frank Bauer's $1,000,000 Newsletter"! Today is Thursday, the 01st of April, 1999. The current number of subscribers is: 1788 I would like to thank all those of you who prayed for my wife, for my son & me and emailed us. Thank you all! Luisa got operated last Friday and she feels already much better. We still have to wait for the test results a few more days. I pray to god that the cancer did not spread any further! We got so many replies, we where not able to answer all of them. But let me assure you that they where all read and appreciated! Thank you again! I also want to thank Bill Edmison from Tacoma, WA, USA. He alone sponsored last month 4 new newsletter subscribers. I enjoy writing this newsletter very much and it makes me proud and happy to see the subscriber base grow with every day, week and month. If you would like to be the sponsor of next months issue, send an email to my autoresponder at mailto:News-SG@million-mall.com for the "Sponsorship Guidelines". If you'd like to write an article of general interest, MLM, Network Marketing or self improvement, send an email to my autoresponder at mailto:News-AG@million-mall.com for the "Author's Guidelines". With "Frank Bauer's $1,000,000 Newsletter" I want to achieve three goals: => My first goal is to *provide* present and future entrepreneurs worldwide with basic and advanced *information* which will enable them to start and run their business *extremely successfully*. => My second goal is to help them to *apply* this information, and to *bring together* people who are *offering* information, help and opportunities with those who are *seeking* them. => My third goal is to have at least *one million subscribers* until the end of 1999 and I am sure that with your help I will accomplish this goal. ******************************** POLICIES AND PROCEDURES ******************************** To subscribe, send email to: mailto:Newsletter@million-mall.com?Subject=Subscribe To cancel your subscription, send an email to: mailto:Newsletter@million-mall.com?Subject=Unsubscribe I welcome all comments, open questions, tips, news, topic suggestions and other material relating to network marketing. Submit material for publication to: mailto:News@million-mall.com?Subject=Publication If you would like to crosslink your web-page to "Frank Bauer's $1,000,000 Web-Mall" @ http://million-mall.com/ to increase our Web-Traffic please read the instructions on my web page at: http://million-mall.com/cross.htm OK, let's get started immediately... have fun, relax and enjoy! Frank Bauer Publisher & Editor of "Frank Bauer's $1,000,000 Newsletter" mailto:News@million-mall.com ================================================================ 2) "How to Grow Your Business Using 3 Powerful Tools" by Robert Imbriale, Business Coach Your task, as a business professional, is easy. All you have to do is let everybody know what you are offering and make it easy for them to buy it. Sounds almost too basic, right? Think about it. No matter what it is that you offer, no matter how good it is, no matter how affordable it may be, if you keep it to yourself, you'll never sell anything! Yet, so many businesses miss this rather simple concept and end up going out of business even before they can get started! You know the people I am talking about because you see them in every town. They spend all kinds of money to open their business. The business opens, but for some reason you never see a single ad, or hear a single commercial, or even get a simple flyer from them in the newspaper. You know what happens next, right? They close without even a whimper. But there’s one more thing to keep in mind. If you advertise to make a sale, you’re probably not going to be as successful as if you advertised to get a lead. Let me explain. Advertising works best, fastest, and is most effective when your outcome is only to get a person to respond. I typically use items such as free reports, or a free trial, or even free coaching sessions in my advertising to get people to respond. This is the only way to make your advertising dollars really work for you and it’s why I created the Unlimited Leads Program, which you can find on the web at http://www.unlimitedleads.com. The next thing that will help you increase your sales is accepting many forms of payment. I know from my own experience that most people prefer to pay using a credit card than by any other form of payment. By incorporating credit card acceptance into your business, you will see an average increase in sales of 30% and more! If you make the mistake of being focused on the very small percentage that it will cost you on each credit card transaction, you've totally missed the boat! This is not about counting pennies, it’s about increasing sales!! The way I see it, it’s a very small price to pay for a 30% increase in sales! And today, most any business can be set up to accept credit cards in as little as 7 to 10 working days, regardless of your personal credit history! Keep in mind that when you offer credit card acceptance make certain that you put it in every single bit of literature you send out, on every page of your web site, and mention it to every client you speak to! It never ceases to amaze me how often a client will decide to buy on impulse when they know that they can have your product or service now and pay for it in 30 days! Forget a mere 30% increase in sales, that’s conservative! I sell more books, seminars, and coaching by credit card than by any other form of payment. Credit cards are great for everybody because not only will they help you increase your sales, but they allow you to collect your cash in about 48 hours! In business, cash flow is critical, and whenever you can do something to get cash fast, I jump at the opportunity! And so should you! You can find out about setting up your merchant account on the web at http://www.elitecardservice.com/js0021.htm. These are the people I use and who I recommend to my clients. The next thing you can do to increase sales is get yourself a toll-free telephone number. In my experience, this one little charm increased my call volume by more than 25%! Yes, it will cost you a little bit of money because now you are paying for the long distance call, but you can shop around and get a really low price per minute from your long distance carrier. Many carriers will not charge you a monthly fee to have your toll-free number. Again, make sure that your toll-free number is printed on every piece of literature you send out, on every web page you design, and that every single one of your past clients also know your toll-free number. So here’s the summary of what you need to do. First you need fresh leads. The leads must get to you in minutes, not days, weeks, or months( yes this does happen in many businesses!) Your leads will come from your advertising and will represent people who have shown interest in your offer. This interest will not last forever!! Be sure that you follow up on these leads immediately! As part of the Unlimited Leads Program, I include information on how to make this possible. In fact, using the technology now available on the Internet, there is no reason at all that your leads should have to wait even 1 hour to hear from you! Remember, the quicker you can respond to a request, the higher the odds that this person will buy from you! The more leads you have coming in, the more sales you will make. And the easier it is to do business with you, the more sales you will make. So get that merchant account set up now. Accept as many of the major credit cards as you can and make sure you tell everybody about it! Realize that some people will not want to do business over the Internet or through the mail and that they will want to speak to a live person. Give them a toll-free number so that they can speak to you, or a live operator anytime they want to! Make the sales process as easy and as painless as possible for your clients and they will buy from you. If you don't offer these simple tools, I guarantee you that you are losing sales every single day that you are in business! Advertise to let people know who you are and what you offer. If you don't, you'll be out of business before you know it. Give them many choices on how to pay. And finally, give them a way to call you, at no cost to them. Look at this for a moment. If you did not implement all 3 of these items, say you just did the Unlimited Leads Program and found more leads and your business grew, say a modest 30%. That would be awesome! Then, a little bit later, you decide to accept credit cards and your business now grows another 30%. Great! Now, you’re really excited and you add a toll-free telephone number to the mix and your business grows another 30%. You’re happy as can be!! But look at this… your business didn't just grow a mere 30%! No, it grew 30%, then it grew 30% again, then 30% again for a compounded grand total growth of almost 100%! Are you excited yet? I was when I first found this stuff out and when I did implement these items, my business grew, not 100% (double) but much more than that! Remember, I am being conservative here, so as not to exaggerate what is possible to accomplish with just a few simple, low cost marketing tools. So why are you still here reading this? Go get your hands on these tools now!! -- Resource Box Robert Imbriale is an internationally known Business Coach, Speaker, Author, and Marketing Genius whose work is currently published worldwide in over 16 languages. Thousands of businesses use his marketing techniques to grow their organizations. You can find more information on the Unlimited Leads Program at http://www.unlimitedleads.com and on establishing a merchant account at http://www.elitecardservice.com/js0021.htm. Mr. Imbriale can be reached on the web at http://www.ambiznet.com or via e-mail at roberti@ix.netcom.com ================================================================ 3) "Offline Vs. Online." by Jim Daniels True or False: Marketing products and services can be complicated and expensive. Answer: A few years ago this would have been a true statement. Now it is completely FALSE. Let me explain... The following article examines marketing methods that are effective in the real-world (costly as they may be) and offers the low-cost, online equivalent. As most real-world business owners know, getting customers into your "brick and mortar" store can be both time-consuming and expensive. Print advertising can cost thousands. Catalogs cost a fortune to print and distribute. Attending trade shows requires plane tickets, booth rentals and more. What a nightmare! On comes the Internet. Now you can do all of your marketing in cyberspace for a fraction of the cost and time. Below I've listed four popular real-world marketing methods. After each method, I've compared the online equivalent and included the resources to accomplish it. 1. Paid advertising No longer do you have to pay thousands of dollars for an ad in that print magazine. Electronic magazines, or "Ezines" offer the best targeted ad deals you'll ever see. Since ezines are virtually free to distribute, publishers can offer ezine subscriptions for free. This results in rapidly growing circulations and advertising costs that are far below that of print magazines. On the internet, there are ezines on any just about any subject imaginable. Don't believe me? Just visit the following two sites and you'll quickly learn that no matter what you are marketing, YOU can take advantage of ezine advertising... "The World's Ultimate E-Magazine Database" The title says it all. Steve Cole has developed one of the best zine search sites on the web. "E-Zine-Lists" John Labovitz has built this comprehensive list since 1993. You'll find 2537 ezines on over 80 subjects. If you're looking for low-cost, targeted advertising opportunities, spend a few hours gathering contacts at those URL's! 2. Word-of-mouth Word-of-mouth marketing is often hard to generate in the confines of a small town or city. But it spreads like wild-fire in this electronic medium! Just offer something that others don't and you'll be shocked at how fast word gets around online. Beware though, I've seen this work negatively too. If you can't support your product or service properly, watch out! Word- of-mouth can sting. So how do you generate good word-of-mouth referrals online? Just ask! Anytime you hear from a happy customer, simply ask them to tell a friend. They'll be more than happy to oblige and you'll start a virtual snowball of referrals! 3. Distributing catalogs Why spend thousands distributing print catalogs when a well planned website is better than any catalog you can hold in your hands? If you are new to the web, concentrate on setting up an effective web presence. This means registering your own domain name and building a professional website. Here's a great tool to search for available domains: Once you've secured your own domain, you'll need to either build your site or hire a designer. If you want to do it yourself, pick out a web authoring program at and take the time to learn how to use it. If you can use a basic word processing program, you can use these programs. Put together a few pages and get them up! Think of it this way. Would you rather send 5,000 print catalogs that cost $1 to print and $1 to mail, or spend a few hundred bucks building a web site that thousands can visit daily? A web site is an investment in the future of your business. Do it now, and do it right. 4. Networking / attending trade shows or seminars Forget plane tickets and booth rentals. Forget that clumsy conference call or meeting. You can participate in plenty of meetings and seminars without even leaving your office. How?... Plan regularly scheduled visits to Online forums and Discussion Groups that cover your particular area of interest. Nearly all of them are free and there are always thousands of real people listening! Not only will you learn some valuable information, this is a great way to network and even soft-sell some of your wares. Where do you locate these discussion groups and forums? Here are some excellent places to start.. "Dejanews - The Discussion Network" Here you can read, search, participate in and subscribe to more than 50,000 discussion forums, including Usenet newsgroups. A true networkers paradise! "Forum One" Search over 225,000 Web Forum Discussions on just about any subject imaginable. Heck, you can even build your own online community! As you can see, the internet presents real, cost- effective marketing opportunities for small business owners. It doesn't have to be complicated. Just remember, if it works in the real world, it can work in cyberspace. And more than likely, at a fraction of the cost! -- Article by Jim Daniels of JDD Publishing. Jim's site has helped 1000's of regular folks profit online. Check out their FREE "how-to" cybermarketing assistance, software, books, web services & more at . No time for the web? Subscribe to their FREE, weekly BizWeb E-Gazette... ================================================================ 4) FEEDBACK Each issue, we are going to post a few feedback emails from our readers and answer them here in this section. If you want your email to be included here, send it to: mailto:News@million-mall.com?Subject=Feedback-Include If you don't want us to publish it, send it to: mailto:News@million-mall.com?Subject=Feedback-Exclude =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- "For your convenience Frank Bauer's $1,000,000 Newsletter does now also accept VISA, Mastercard, AMEX, Diners Club, Discover and JCB card! If you are interested to advertise in future issues, please email my autoresponder at mailto:News-PA@million-mall.com for the 'Paid Advertisement Guidelines'." ================================================================ 5) Classified Ads Section Frank Bauer's $1,000,000 Newsletter is not offering free classified, but every subscriber can earn and/or buy "Line Credit Points" (LCP's)! You can earn LCP's by referring new subscribers to Frank Bauer's $1,000,000 Newsletter. For every new subscriber you will receive 2 LCP's. To receive LCP's for new subscribers, just tell your referrals to subscribe to "Frank Bauer's $1,000,000 Newsletter" for FREE by: 1. Filling out the online subscription form in the newsletter section of my web site at: http://million-mall.com/news.htm?#### Just replace the #### with your Referral ID#. Or . . . 2. Sending an email to mailto:Newsletter@million-mall.com (Subject: Subscribe ####) Again, just replace the #### with your Referral ID#. To receive your Referral ID# please join the "Frank Bauer's $1,000,000 Newsletter Referral Program". Just send an email with your name, mailing & email address to: mailto:News@million-mall.com?Subject=Join_Referral_Program The Referral Program is free. Every time one of your referrals subscribes to Frank Bauer's $1,000,000 Newsletter, you will receive notification via email. This notification will include information regarding the new subscriber as well as your current number of LCP's! You can exchange your LCP's against classified ad space in this newsletter. For every LCP you can place one line of classified ad space in one issue. Each line of your ad should not exceed 64 characters (including spaces). . The minimum ad length is one line, the maximum is 50 lines. Please email your classified ad text to: mailto:News@million-mall.com?Subject=Ad_for_Newsletter Please include the following info in the message of your email: 1. Your complete formatted ad text (each line with not more than 64 characters). 2. The number (month) of the newsletter issue you want your ad first placed in. 3. The numbers of issues you want to place your ad. If you are interested in buying LCP's, please email my autoresponder at mailto:News-PA@million-mall.com for the "Paid Advertisement Guidelines". Thank you. =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- T.O.P. 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All FREE: Newsletter, Downline Team, Classified links & More! The BEST of & about Network Marketing! Frank Bauer's $1,000,000 Web-Mall ==> http://million-mall.com ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸, Would you like to receive free e-mail updates about new programs, free program updates, free new resources and other free stuff at "Frank Bauer's $1,000,000 Web-Mall"? Subscribe to the free "Mall News Mailing-List" today! Just send an email to: mailto:Mallnews@million-mall.com?Subject=Subscribe ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸, (C)1999 by Frank Bauer (except as noted) ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,