================================================================ More4you Newsletter ... more tips, training & tutorials for webmasters & entrepreneurs. -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Everything you need to make your website & business a success! ******************************** Issue 62 - August 01, 2001 ******************************** Published & edited by Frank Bauer www.million-mall.com & www.million-mall.de www.add2it.com & www.add2it.de ================================================================ The More4you Newsletter is delivered by subscription only. Subscription and removal instructions are located at the end of this newsletter. Table Of Content: -=-=-=-=-=-=-=-=- 1) Good Morning... ! 2) Sponsor Of This Newsletter Issue 3) First Article: "Website Design vs. Function" by John Buchanan 4) News & Changes At Add2it & Million-Mall! 5) Second Article: "Email Marketing" by Bob Osgoodby 6) The Question & Answers Section 7) Advertising Information & Classified Ads 8) Newsletter Notes & Policies ================================================================ 1) Good Morning... ! -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- I would like to welcome you to the 62nd issue of the "More4you Newsletter"! Today is Wednesday, the 01st of August, 2001. The current number of subscribers is: 3221 This last month of July has been unusual busy... On the 25th of July the brand new versions of Add2it Mailman Pro (2.10) and Add2it Mailman Free (1.70) have been released. Only two days later on the 27th of July I finished the updated versions of Add2it Go-To Pro / Free (1.02). All versions are now available for download / ordering at: http://www.add2it.com/scripts/ OK, now let's get started immediately ... ... have fun, relax and enjoy! Frank Bauer Publisher & Editor of the "More4you Newsletter" ================================================================ 2) Sponsor Of This Newsletter Issue: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- NEW: WE will help to build you an 80,000-strong mailing list. ---- FANTASTIC income stream. Sign up just 4 members within 3 days and you will earn A$10 / member for the entire matrix!! This is up to A$800,000. Act Now Don't miss this one!! Join today: http://add2it.com/go/to.cgi?l=my-list-maker ================================================================ 3) First Article: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- "Website Design vs. Function" by John Buchanan -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Easily, one of the biggest mistakes webmasters make when first starting out on the web is in the design of their site. This is extremely understandable, considering that, in the brick and mortar world, a business's success is often dependent on it's appearance. The more money put into the look and design of a business, the better it often does. Unfortunately, this doesn't completely transfer over into the world of the Web. In the world of the Web, there is a huge difference between creating an aesthetically pleasing site, and creating a site that is going to be functional and have the best possibility for success. All too often, when people first begin on the Web, they design their site as if to be a work of art. Making sure it has lots of beautiful graphics, fancy javascript, flash, etc. While all of these things can definitely create a beautiful site, they are also some of the biggest hindrances to a business's success. On the net, there are two key things a webmaster must always keep in mind when designing a site; the visitor and the search engines. If a visitor has to wait to long for a page to download or a search engine can't properly index a site, it doesn't matter how beautiful and informative the site is, it will not generate the business needed to survive, much less excel. Let's look at a few of the most common things you should be aware of. *Page Size* While broadband access is gaining ground, at least half of all internet users still use dial up connections. This means that the majority of a site's visitors will be downloading the pages at about 3-4 kilobytes per second. It is estimated that if a page doesn't load within 8-10 seconds you will lose 1/3 of your visitors. That means that a page should not be any more than 30 kilobytes total including text, graphics, html, javascript, etc. Logo's, backgrounds, and other images, are great, but if they are causing your pages to load too slowly, they are doing you more harm than good. Quite honestly, your visitors do not care about your logo, graphics, backgrounds etc. They are there for one reason and one reason only....to see what you can offer them. If you must use graphics keep their file size as small as possible by optimizing the graphics to the utmost extent possible and keeping the image size small. *Splash Pages/Flash Intros* These are the bane of the internet. If you have a splash page whether its made up of a large graphic or a pretty flash intro, you are crippling your chances. Design firms often love to talk their clients into these pages because they get to be creative (oh..and charge more). The truth is, creating one of these pages as the entrance way to your site is one of the single worst things you can do. Visitors hate splash pages, because they often take too long to download and they don't provide the visitor with anything. Remember, visitors are there for one reason, to see what you have to offer them and get the information they are seeking. A huge graphic doesn't answer any of their questions, it only delays their search. A flash into is much the same, while it will generally download very quickly, it still delays the visitor in finding what he or she is looking for. One of the biggest rules you should remember is to keep the amount of clicks a visitor must make to get to quality information down to a bare minimum. With every successive click a visitor must make, there is more of a chance he/she will give up and go somewhere else. I've seen many reports from different sites that used (notice the past tense) flash intro pages. Hardly surprising is the fact that on average, a whopping 20%-30% of the visitors left the site after accessing ONLY the homepage (where the splash page or flash intro was). The second reason to stay away from these is that it has a huge affect on search engines. Search engines can only index text, a huge graphic or flash intro doesn't give the engines anything to index. As a result the homepage, which is often the highest ranking page on a site, has almost no chance of ranking well at all. In addition, depending on how the links from the graphic or flash to internal pages are coded, the engines may not be able to follow the links to the rest of the pages on the site which means your site will not get spidered properly. To summarize, stay away from splash pages and flash intro's. Give the visitor some actual text to read and the engines something to index. Your visitor retention will go up, and so will your search engine traffic. *Hyperlinks* Hyperlinks are your bread and butter when dealing with the search engines. They are the way in which search engines find all of the pages on your site and index them. If a search engine can't follow a hyperlink, it won't be able to index the destination page, meaning parts of your site may become invisible to the engines. Be sure to use only true hyperlinks in your site. I've seen many sites that use some javascript links instead of actual hyperlinks. While these will work for most browsers (about 90%), they don't give the engines anything to follow. A true hyperlink should say: href="URL of page here.html" Any other type of link is most likely not going to be followed properly. *Body Text* As I mentioned before, engines can only index text. Too often I see sites that use graphic representations of text or a large graphic that has some of their most important text within it. Do whatever you can to stay away from this. If your most important words are in graphic format, you have taken away the thing that the engines need most to properly index and rank your site. Engines also want to see continuity in the structure of a page. When a webmaster uses lots of tables, frames, and other design elements, it breaks up the flow of the text on the page, and can have a negative effect on your rankings. Whenever possible, use as few tables as possible. When you do use tables, do your best to not break up a paragraph or sentence into separate cells in a table, this destroys the flow of the text and causes the words to be seen as unrelated fragments instead of part of the same continuous sentence/paragraph. It is important to realize that engines do not see the pages the same way a visitor does. While the visitor sees the page displayed properly with all of the text flowing nicely, an engine sees only the HTML code behind the page that breaks up the flow of the text. In general, the simpler the page and the HTML behind it, the better the ranking will be. *Summary* Always be sure to be aware of the impact that a particular design element will have on both your visitors and the ability of the engines to properly index your site. By understanding how the engines work, what they look for, what they can and can't do, you will vastly increase your chances of successfully achieving the rankings needed to make your business a success. -- John Buchanan is the author of the book "The Insider's Guide to Dominating The Search Engines", and publisher of "The Search Engine Bulletin", a FREE monthly newsletter. Visit him at http://www.se-secrets.com for more information or to sign up for the newsletter. [Publishers Note: Looks like I have to do some re-designing! :)] ================================================================ 4) News & Changes At Add2it & Million-Mall: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- This section will keep you updated on all important news and updates regarding: www.million-mall.com & www.million-mall.de www.add2it.com & www.add2it.de Below you find out about the 4 most important news & updates during the month of July. -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- English / Englisch: 07/04/01 - The latest issue of the "More4you Newsletter" is now online available in the back issues section at: http://www.million-mall.com/news/ 07/25/01 - Add2it Mailman Free 1.70 & Add2it Mailman Pro 2.10 have been released and are now available! Get your free update at: http://www.add2it.com/scripts/mailman-free.shtml or email me if you bought the pro version: 07/27/01 - Add2it Go-To Free & Pro 1.02 have been released and are now available! Get your free update at: http://www.add2it.com/scripts/go-to-free.shtml or email me if you bought the pro version: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- German / Deutsch: 30.07.01 - Die Daten auf der "Bezahltes Surfen" Seite wurden aktualisiert. Schauen Sie vorbei und verdienen auch Sie beim Surfen: http://www.add2it.com/bezahltes-surfen.shtml ================================================================ 5) Second Article: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- "Email Marketing" by Bob Osgoodby -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Email marketing, if done correctly, is one of the most effective network marketing tools available. Now I am not condoning "spam" which is a practice widely used today. Spam is the sending of information (usually an ad for a product, service or opportunity) that the recipient did not request. Sending the same message to thousands of people, whose addresses were either purchased from someone or harvested from the Internet is frowned on by most people. If you build your own email list and it contains people who have done business with you in the past, it is an extremely effective marketing tool. Someone who has done business with you in the past, is more likely to use you again if your product or service was up to expectations. With the recent wave of email viruses going around, people are becoming more and more reluctant to open email from strangers. However, the simple fact of opening an email to read it will rarely get you in trouble. If there is an attachment however, that could very well contain a virus. The only attachments that are normally safe to open are text files, i.e. ending with a "txt" extension, and images - "gif" - "jpg". With that in mind, here are some highly effective methods to get your advertisement read: Don't use a phony email address that looks like gibberish or appears to be coded such as 14sTTy@yourdomain.com - this is a dead giveaway of spam and will be summarily deleted by most people. Don't use "ADV", or "URGENT" or "Re: Here's the information you requested" as the subject if they didn't actually request information from you. Many people use filters to automatically put emails with these subjects in their "trash Bin". Don't use an email address such as friend@anydomain.com or addressed to friend@mydomain.com. I don't know about you, but I don't know anyone with the name of "friend", and I don't know anyone (nor care to) who calls me "friend". Never require someone to write you via "snail mail" or call you (long distance at their expense) to be removed from your list. This will simply aggravate people who will pay no attention whatsoever to your ad. Face it - someone who doesn't want to receive email from you is not a potential customer, and continued sending of email only aggravates them - the consequences of this can be far reaching. You should also never send multiple emails to the same person as that is also aggravating. This happens most of the time with addresses that are harvested from web sites without the owners permission. Never begin your email with "Thank you for sending information on your money making opportunity, now look at mine. People know right up front that this is a "come on" as most of them who receive something like this are not in business. If your email, has a statement that begins with "This email is not spam..." or you have a statement that announces "Under Bill 1621 TITLE III passed by the Congress this letter cannot be considered spam...", bingo in the trash bin it will go. Never make promises that are outrageous, as most people are smarter than that. If you had to buy a wheelbarrow to bring in the twenty dollar bills from your mailbox as a result of your business opportunity, why would you share the secret of how to do it with anyone else? So how can you use email marketing to your advantage in the network marketing game? If you do, you will realize the benefits of this very powerful tool. Build your own mailing lists and advertise in newsletters and ezines. Spam will get you very little in the way of business. This will give you a "targeted" market that will result in business. If you keep your product or service in front of your potential clients on a regular basis, you will realize the fruits of your effort. One of the best ways surprisingly is not to try to sell them on your immediate offering. Get yourself a website and keep the contents there informative and up to date. Use email to let your customers know about the new additions, and give them something interesting to read. Once you get people accustomed to going to your site, the rest is easy, and this "low key email marketing" will not only be your best course of action, but will pay dividends. -- Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at http://adv-marketing.com to subscribe. As a bonus, get 40,000 FREE E-Books from Larry Dotson, when you visit http://www.ldpublishing.com ================================================================ 6) The Questions & Answers Section: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Each issue, we are going to post a new question of interest for all marketers and the best answer(s) to the question of the previous issue. The question for the next issue: -------------------------------- "Should you use META tags in your web site? And how should you use which ones?" Please send your answer to this question to: You have an interesting question you would like answered? Please send your question to: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- The question of the previous issue: ----------------------------------- "Which is the most important Perl script every webmaster needs and where can you get it?" The best answer(s): ------------------- From: Hanns Paul "For me it is Add2it Mailman, for my opt-in mailing needs." Comment: Honestly... I received this not only as the first reply to the question. So I couldn't resist to post it here. :) Add2it Mailman Pro is a multilingual mailing list management script with full personalization options and no size limitations that allows visitors to your website to subscribe and unsubscribe to your mailing list without any work from you. This is a great way to inform your visitors with personalized mails or newsletters on what's happening, about special events and to bring them back to your site! Opt-in email lists are an important aspect of an online marketing campaign, but they can become extremely time consuming if you are trying to do it manually. Let this software put your list management on autopilot, while giving you the benefit of complete control. With full personalization capabilities, unlimited lists, and an extra miscellaneous field, this software is the best software available on the market today. Not to mention how easy this script is to setup. There are no text files to edit! Available at: http://www.add2it.com/ref/track.cgi?id=treasure&pid=5 -< - >- From: Steven Chabotte "I'm prejudiced in this matter. I'm the developer of maxsponder at http://www.maxsponder.com and quite frankly I built it because I believe it is the most powerful tool a webmaster needs because it is a multiple follow-up autoresponse system that can be used to turn leads to sales, sales to more sales, deliver training, work virtually by giving away accounts, etc. The uses are practically endless." Comment: The MaxSponder Autoresponder meets a pressing need of marketers on the internet who want to make money helping other marketers by giving them a service they desperately need - the ability to effectively follow-up with prospects! It is filled with all the features you need to run effective follow-up presentations to your clients and potential customers, allowing you to do follow-up sales letters, training programs, running e-mail newsletters and many other possibilities. Available at: http://www.maxsponder.com/g.o/add2it -< - >- From: Mike Alarid "I've found the Free recommendation script created by BigNoseBird.Com to be the best and most cost effective script for me. I've cut my advertising cost down to almost nothing with this script. All my site visits come from referral marketing which make my leads even more valuable! I highly recommend this script for it's ease of setting up and best of all it's FREE!" Comment: The BIRDCAST Site Reader Recommendation Script is a very easy script to install and to help you promote your site. The features include: e-mail of current URL to an unlimited number of recipients, logging of pages referred, and a message area for the sender's comments. After sending the URL, the script returns the reader to the original page they were reading. All features are configured via the HTML form. The script for Unix and Windows based servers is available at: http://bignosebird.com/carchive/birdcast.shtml -< - >- From: Mages Supra "Formmail. Get it from hotscripts.com." Comment: GMFormMail is free script modification of the FormMail script by Matt Wright. Now you can use one form processor for both GoldMine importing and regular form to email processing. The script features the ability to import directly into GoldMine: All primary contact information, one secondary contact, 10 user-defined fields, 10 custom defined fields, 10 profiles along with all secondary profile data, assignment of 3 tracks, email address profile and internet address profile. Regular form mail processing includes: Append info to database, send courtesy mail to user, configurable reply information in courtesy email, exclude fields from being emailed, require certain fields to be filled, data sorting capabilities and nicely formatted HTML output. The script got a rating of 9.73 (253 votes) at http://www.cgi-resources.com and works on Unix servers. It is available at: http://www.bizdom.com/networknow/html/gmformmail.html Finally I want to recommend the best script sources currently available: The CGI Resource Index at: http://www.cgi-resources.com/ HotScripts.com at: http://hotscripts.com/ ScriptSearch.com at: http://www.scriptsearch.com/ ================================================================ 7) Advertising Information & Classified Ads: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- The More4you Newsletter is not offering free classified ads, but you can earn and/or buy "Line Credit Points" (LCP's) and exchange them against classified ad space! If you are interested in buying LCP's, please send an email to the autoresponder at . You will receive the "Paid Advertisement Guidelines" by email. To learn how to earn LCP's or to see the FAQ section go to: http://www.million-mall.com/news/ And now let's see the latest ad news... ... yes, ads can be news too. :) -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Make Up To $100 For Every Sale With Email Do you want to earn up to $100 PER SALE selling the hottest opt-in email marketing program around. This totally unique system will change the way you email again. You can mail up to 7 times per week and you choose how much mail you receive. To find out more about this unique program go to http://ultimatemailer.com -<0-E>- >>> Credit Cards go MLM!! Free to join. <<< Nothing to buy or sell... no products... no kits... no collecting money... Just give away free credit cards and earn $10.00 per sign up + $2.00 9 levels deep. >>> This is so easy...How many can you give away??? <<< http://add2it.com/go/to.cgi?l=vivarebates -< - >- You are probably losing traffic if you're not getting the Trafficology newsletter. 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Five minutes from now you can become part of Net history, just by checking out http://add2it.com/go/to.cgi?l=freelinksnetwork -< - >- LEAP's training posts & newsletter provide the skills and knowledge you need for Internet marketing success. In the LEAP toolbox, you'll discover plenty of resources and instructions to help you start building traffic to your site. Our simple 4x7 forced matrix compensation plan allows you to focus on learning marketing skills instead of spending a lot of time figuring out commissions. LEAP will help you make more money in your current program. Check out the details at: http://add2it.com/go/to.cgi?l=leap -< - >- No One Offers You a Better Deal On Ezine Ads. Send YOUR AD to 1000s for only Two Dollars. See the Difference NON SPAM Ezine Ads Make. http://add2it.com/go/to.cgi?l=twodollarads -< - >- AUTOMATE YOUR EMAIL FOLLOW UP RIGHT FROM YOUR PC! Get some of your time back! 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Protect America, one of America's fastest growing providers of home security monitoring service, was selected from a very competitive pool of service providers to become the first home security vendor for Cognigen. Protect America, Inc. will take the orders directly from the Cognigen web site, http://cognigen.net/ProtectAmerica/?add2it handle all customer service, and provide 24-hour home monitoring service for their customers. -< - >- If you are a list owner or plan to have your own soon, you need to check out my new list host software! http://www.add2it.com/ref/track.cgi?id=jtd&pid=5 It can run unlimited lists and the options are unbelievable! It will handle the subscribes and unsubs for you and send not only you a message letting you know what is going on, but can send your subs a message you have preset for them as a welcome and so much more! You can set up your subscriber form to ask for just first name and email address, as I have chosen to do, or several more options to make your list info as targeted as possible and you have got to go SEE it to get a glimmering of all this software offers for ONLY $49.00! I tried the free trial and an hour later was checking into the purchase option and if I could set it up with NO cgi or perl knowledge, anyone can use it! http://www.add2it.com/ref/track.cgi?id=jtd&pid=5 It costs you nothing to try out the trial and I would just bet you will love it as much as I did! No longer will I have to worry about a list host shutting me down because all of a sudden they change their policies and I will never again know the nightmare of last week when I was shut out of my own list and told I was "not a member"! - Jan Tallent-Dandridge, Marketing Warrioress/Publisher -< - >- The New and Improved Cognigen PC Cognigen has recently completed a complete product update of their Cognigen PC site this week. On top of adding over 10,000 more products to the store, they have also cut prices by as much as 20% in some cases. http://cognigen-pc.com/?add2it Take a moment to check out the store and to see first hand all of the possibilities that are out there for you! Don't miss their new 1 GHz AMD systems! ================================================================ 8) Newsletter Notes & Policies: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- a) Please feel free to forward this newsletter in its entirety to your friends and associates. This information may not be electronically or otherwise transferred for any other reason. All rights reserved. b) Privacy statement: Your name and email address will never be traded or sold with any third party. c) To subscribe to the "More4you Newsletter" visit: http://www.add2it.com/mmp/sub.cgi?m4u=!FL or send an email to: d) When you subscribed you supplied the following data: First name: Last name: Email address: Referrers ID: To edit your name, please visit: http://www.add2it.com/mmp/ed.cgi?m4u= e) To unsubscribe from this free newsletter please visit: http://www.add2it.com/mmp/unsub.cgi?m4u= f) To receive a back issue of the "More4you Newsletter", please download it from the newsletter section at: http://www.million-mall.com/news/ g) If you are interested to advertise in the "More4you Newsletter", please send an email to the autoresponder at . 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Please submit your material for publication to: l) To review "Frank Bauer's Choice", which just may be the right company for you, send an email to my autoresponder at: m) If you would like to cross link your web-page to "Frank Bauer's $1,000,000 Web-Mall" @ http://www.million-mall.com to increase our Web-Traffic please read the instructions on my web page at: http://add2it.com/go/to.cgi?l=crosslink ================================================================ More4you Newsletter http://www.million-mall.com/news/ Publisher & Editors: Address: P.O. Box 620, Sydney NSW 2001, Australia Voice+Fax: +1-320-204-3250 & +49-180-5052-5555-8359 ICQ: 8036878 More contact information at: http://www.add2it.com/contact.shtml Or By Autoresponder: =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Does your website need more traffic? Your website will be submitted to over 1000 search engines & directories! Guaranteed! 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