================================================================ More4you Newsletter ... more tips, training & tutorials for webmasters & entrepreneurs. -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Everything you need to make your website & business a success! ******************************** Issue 74 - August 01, 2002 ******************************** Published & edited by Frank Bauer www.add2it.com & www.add2it.de www.million-mall.com & www.million-mall.de ================================================================ The More4you Newsletter is delivered by subscription only. Subscription and removal instructions are located at the end of this newsletter. Table Of Content: -=-=-=-=-=-=-=-=- 1) Good Morning... ! 2) Sponsor Of This Newsletter Issue 3) First Article: "How to Get a Great Headline That Makes Sales" by Keller Flynn 4) News & Changes At Add2it & Million-Mall! 5) Second Article: "3 Strange And Twisted Copywriting Tactics!" by Larry Dotson 6) The Question & Answers Section 7) Advertising Information & Classified Ads 8) Newsletter Notes & Policies ================================================================ 1) Good Morning... ! -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- I would also like to welcome you to the 74th issue of the "More4you Newsletter"! Today is Thursday, the 01st of August, 2002. The current number of subscribers is: 3053 As you can might notice the number of subscribers went down by about 350 subscribers since last month. I removed this time all undeliverable emails... this time manually... Some of the Add2it Mailman Pro users asked already for that feature... soon it will be added: Build-in automatic or manual undeliverable (bouncing) email removal! Another often asked feature will also be implanted soon... autoresponders with unlimited followup emails for subscribers! Here are some details: - unlimited amount of follow up emails for each autoresponder - choose how many days in between of each email - save an unlimited number of pre-defined messages that can be put together as an autoresponder system in any order The development of these features will now finally start very soon... If you want to hear earlier about finished updates, I recommend that you subscribe to the Add2it Scripts Updates & Announcements list at: http://www.add2it.com/mmp/sub.cgi?scripts=!FLM Or send an email to: OK, now let's get started immediately ... ... have fun, relax and enjoy! Frank Bauer Publisher & Editor of the "More4you Newsletter" ================================================================ 2) Sponsor Of This Newsletter Issue: ´´~`` ( o o ) +----------------------.oooO--(_)--Oooo.----------------------+ | Get the mailing list management script that every publisher | | and webmaster needs to be successful and don't just take my | | word for it... read what many other say about it and | | get your own copy of Add2it Mailman Pro today at: | | http://www.add2it.com/go/to.cgi?l=mailman-pro | +-------------------------------------------------------------+ ================================================================ 3) First Article: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- "How to Get a Great Headline That Makes Sales" by Keller Flynn -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Doug has spent countless hours and hundreds of dollars advertising, however nothing seems to work. "I've tried everything," he said. "Ezines, articles, ads....I just can't seem to sell my product." What is Doug doing wrong? It isn't that his copy is bad, it's his headline! Headlines are something many of us overlook. It may seem like an insignificant detail, however headlines do more than just get attention. They help lure your prospects into the body of your ad copy by promising them useful information. To draw a reader into the copy, you must arouse their curiosity. You could do this with humor, intrigue, or mystery. Try asking a question: "Are you earning as much as you should? Make a provocative statement: "You don't have to pay taxes this year." You could promise a reward: "Collect your FREE e-book today only." Provide news: "New Felix 2004 released with promisses to improve productivity. Or use your headline to draw attention to valuable information: "Learn how to forecast rain days ahead of time." Three important things to ask yourself before writing a headline are: 1) Who is my customer?, 2) What are the important features of the product?, and 3) Why will the customer want to by the product? When you have the answer to number three, you will know the key selling point that you will want to feature in your headline. Headlines should appeal to the reader's self-interest. "Why Swealter Though Another Hot Summer?" or "The Answer to Deep- Clean, Oil-Free Skin!". These headlines get the reader's attention by offering them something they are looking for. A headline can also give news. These headlines often use words such as new, discover, introducing, announcing, and it's here. Perhaps the most effective word to use is FREE. No word is more powerful in the copywriter's vocabulary. Everyone wants to get something for free! Other attention-getting words are sale, quick, bargain, and last chance. Don't avoid these words because they are seen so often. The reason they are used is THEY WORK! Many people read the headline, but skip the rest of the ad. Sometimes it pays to have a complete statement in your headline. Try to have the brand name and the selling promise in the headline. You can have an effective headline without including the product name, but if you think that your readers won't bother to read the copy underneath, then definitely put it in. Remember, the headline is the part of the ad that gets attention. And getting a customer's attention is the first step in persuading them to buy your product. -- Keller Flynn writes sizzling headines and sales-making sales letters at DrNunley's http://WhizLetter.com Get your 900 word sales letter for print, email, or your web site for just $345. We'll have it in your hands within a few days. Reach Keller at mailto:keller@WhizLetter.com or 801-328-9006. ================================================================ 4) News & Changes At Add2it & Million-Mall: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- This section will keep you updated on all important news and updates regarding: www.add2it.com & www.add2it.de www.million-mall.com & www.million-mall.de Below you find out about the 3 most important news & updates during the month of July. -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- English / Englisch: 07/01/02 - The latest issue of the "More4you Newsletter" is now online available in the back issues section at: http://www.million-mall.com/news/ 07/21/02 - The Share-the-Wealth Marketing Group stopped operation and has therefor been taken of this page: http://www.million-mall.com/business-tools.shtml -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- German / Deutsch: 21.07.02 - Die Share-the-Wealth Marketing Group hat Ihren Betieb eingestellt und wurde daher auch von dieser Seite genommen: http://www.million-mall.com/business-tools-d.shtml ================================================================ 5) Second Article: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- "3 Strange And Twisted Copywriting Tactics!" by Larry Dotson -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- 1. You can build credibility with your prospects by telling them you can't solve all their problems, but you can solve a percentage of them. For example: My product can't eliminate all your problems, but what if it could take away 97.5% percent of them. How much better would you feel? With this technique you wouldn't be making those unbelievable claims. Your prospects would know for sure you're not lying to them. It will increase your credibility and make them confident enough to buy your product. Using a percentage makes it easier for your prospects to understand just how much better their situation could be. 2. Stun your prospect by telling them the negative things they are probably thinking about your product or business. Then tell them the negative effects of thinking negative about your product or business. For example: You're probably thinking this marketing book is like all the rest you've wasted your hard earned money on and you'll go on with your business losing sale after sale until your finally have to go out of business. 3. Give your prospects an image of two different paths they can take; one if they order your product and one if they don't. For example: Imagine yourself at an intersection and you clearly see two different roads on which you can turn on. One where you can chose not to buy our product and continue to have your problem or one where you can buy our product and eliminate your problem. Which road will you chose? -- *FREE* eBook! "Hypnotic Sales Letters: 92 Hypnotic Sales Letter Templates!" Just add your product info and...BAM! You've just written a hypnotic sales letter in a few minutes! Visit my site to download it: http://www.ldpublishing.com ================================================================ 6) The Questions & Answers Section: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Each issue, we are going to post a new question of interest for all marketers and the best answer(s) to the question of the previous issue. The question for the next issue: -------------------------------- This time I have some very interesting questions for all webmasters and entrepreneurs. Please be so kind and answer a short survey in regard to promotion on the web and newsletter topics at: http://www.add2it.com/more4you-survey.shtml The result will be published in the next issue. You have an interesting question you would like answered? Please send your question to: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- The question of the last issue: ------------------------------- Last issue I asked you to answer a short survey in regard to signature files and ezine subscribers. The results of the survey: -------------------------- 1. What's the best way to promote through signature files? (Question submitted by: Codrut Turcanu) Jennifer Buchanan: "Make it noticeable and eye-catching. Leave your www and e-mail. Don't make it to long. Auto insert on every e-mail that goes out." Connie L. Foster: "There are actually 2 ways to advertise with the sig files in your email. The first is to add your website URL below your signature at the end of your email. The second way is not widely used, but can also be effective. By going thru the setup wizard for IE, click 'yes' when it asks if you would like to setup an email account. Then, add your URL in the space provided for your name. It will advertise your site in the 'to' field when someone either emails you or hits reply in response to your email." Warren Contreras: "They only work if you use them. Make them short and easy to read at a glance. Make them draw by offering the absolute best benefit to click and get something free. Don't sell something, just try to establish contact." Saqib Ali Ateel: "Give your email address and URL. Offer something free and try for subscription to your newsletter. And promote some 'key benefit' of your 'key product'." Vern Anderson: "Install a 3 or 4 line signature file in every email you send. Use it to get them to your autoresponder." Cathy Carlton: "Simply include a 2- or 3-line ad for your opportunities in EVERY email you send out. This includes any auto-responders, safelists, ezines, ad submissions, etc. Good luck!" Heston Nolan: "Try a rotation of perhaps 4 ads. Run a diferent ad each week. If you code the ads you will be able to re-use the ad that is most effective and change the other three ads to further determine their effectivness and change those as necessary to get more effective ads." Virginia Reeves: "State your tag/motto, then your website link, then link to e-zine address. If there is room, add 1 or 2 two lines about your mission or purpose or better yet - the BENEFIT to reader. Short recap of what you offer in your e-zine with a mailto: link to subscribe and/or what's on website (use http...). Or, you can highlight a different affiliate link, free ebook or free report for enticement." ================================================================ Comments: Ok, let's put the most important all together: 1. Keep you signature short (2-4 lines) 2. Include a line that shows them the most important benefit. This line is YOUR headline (see also todays first article) ! 3. Include your URL and possibly autoresonder email address 4. Use it always and everywhere 2. I need people to subscripe to my ezine, got any ideas? (Question submitted by: Kristi Brown) Codrut Turcanu: "You should try writing articles and publish them online. If you need help check out: http://www.ezinemoney.net/sgx/d.cgi?12544" Connie L. Foster: "Offer something of value FREE in exchange for their subscription, and/or use a pop-up window on your site so that they only must click OK." Warren Contreras: "Give them good reasons to refer you to their friends. Also give them a reason to read each issue and they will, but they will also be more willing to refer it to their friends. It depends on your ezine content. Make it worth my while and I will sign up. Give away free ads and I will sign up, but I won't read it. Make it good enough and I will give you a link on my website." Saqib Ali Ateel: "Offer them some costly (or valued) ebook/software. Rest assure to read/use it yourself otherwise you will loose trust very soon." Art Luff: "There are numerous Ad Co-Ops you can use to gain subscribers. In return you just need to run a free ad for subscribing. www.10dollars20ads.com, www.2bucksanad.com, www.EzineKing.com Just to name a few." Vern Anderson: "Have a subscribe box on every page of your web site. Also offer something of value free for subscribers. A popup that they can click ok and they are done." David Harvey: "Offer a 'bribe'... a freebie. Maybe a FREE REPORT. A Free e-Book. Some gift... Also promise them that they can unsubscribe at any time, and that you won't give or sell the list to anybody else. A PRIVACY statement is good; builds some trust. Explain you never SPAM." Cathy Carlton: "Free ad swaps, whether organized or by personal agreement with other publishers, seem to work well. Here are some other programs: Renew_for_Two: http://www.villageoftidbits.com/RenewPublishers.htm E-Business Weekly: http://e-business-weekly.com/SubSignUp.htm EzineKing: http://ezineking.com/ Subscriber Driver: http://www.subscriberdrive.com/a/c.cgi?10618 OptinCity: http://optincity.com/r/?i=23 Opt-in Frenzy: http://QuickPayPro.com/x/qpp.cgi?adminid=1287&id=27271&pid=0 AND don't forget to use ezine adverts yourself!" Virginia Reeves: "If you are doing original articles, then submit to e-zine directories and to other e-zines. I've used pay-per-click when I first started but backed off to use the freebie (although more time-consuming) direction because those subscribers tend to stay longer." Comments: And now a few more resources I would like you to know in addition to the already good selection above. Here you can also add your newsletter to get more subscribers: EzineADventure: http://www.add2it.com/go/to.cgi?l=m4u-ezineadventure The Directory of Ezines: http://www.add2it.com/go/to.cgi?l=m4u-ezines List of free ezine directories: http://million-mall.com/ezines-directories.shtml 3. Are you a subscriber of the More4you newsletter? Yes - 80.95% No - 0.00% Don't know - 19.05% ================================================================ 7) Advertising Information & Classified Ads: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- The More4you Newsletter is not offering free classified ads, but you can earn and/or buy "Line Credit Points" (LCP's) and exchange them against classified ad space! If you are interested in buying LCP's, please send an email to the autoresponder at . You will receive the "Paid Advertisement Guidelines" by email. To learn how to earn LCP's or to see the FAQ section go to: http://www.million-mall.com/news/ And now let's see the latest ad news... ... yes, ads can be news too. :) -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Did you know that subscribers to Bob Osgoodby's Free Ezine "Tip of the Day" get a Free Ad for their Business on his Web Page? Subscribe at: http://adv-marketing.com/business/subscribe2.htm Great Business and Computer Tips Monday thru Friday Instructions to place your ad are in the Newsletter. -<0-E>- You can PLAY the German Lotto, WIN Tremendous Prizes and EARN Huge Commissions when YOU become an Agent for FREE!!! - LottoTeam offers now a free fun drawing on their web site in which you can win 500,000 Euro, a new car or cash prizes from 50 to 500 Euro! - The LottoTeam Guarantee: If you play LottoTeam for 12 months without ever winning, LottoTeam will pay you 10,000 Euro! You can't lose with LottoTeam! - Up to 32.5% first level commission - easy for you to earn! - Up to 1,000,000 Euro in Bonuses paid! - LottoTeam has a free, self replicating web site for all members in two languages... English & German! Click to win: http://www.add2it.com/go/to.cgi?l=m4u-lottoteam -< - >- GET MAXIMUM RESULTS FROM YOUR WEBSITE! Increase your traffic, customers, sales, profits, referrals and more... START GETTING RESULTS RIGHT NOW at http://www.dynamiq.co.uk/ezine -<0-D>- Special Notice for our subscribers: It seems like everybody these days has been rehashing the same old thing about how to "make money on the Internet". That's why what I'm about to tell you seems so noteworthy... I've recently been in contact with someone who has been using the Internet and technology to earn large sums of money (we're talking millions of dollars) using a completely different approach: His name is Mike Enlow, and he's been endorsed by many of the most successful marketing experts in the world as the "pioneer" of using technologies to literally cut risk so you *can't fail!* For his many innovations, he is often called the "godfather" of the online marketing revolution. Frankly, I would be doing you a disservice if I didn't let you know about his most creative endeavor yet - a virtual online marketing encyclopedia - the "key to the vault" I believe will unlock profits for you like nothing else on the net. When I approached Mike about his new program, I was able to arrange for my readers to get into this information *right away* by getting you access to his famous 8-page report; "Sand Castles to Empires, How To Start With Nothing and Create Great Wealth." Read it at your earliest convenience as it is available for just a short time for you, my readers. Go there now: http://www.add2it.com/go/to.cgi?l=m4u-enlowcircle -< - >- "TeeJay's Tips For Success" is an Ezine for Your Personal Training & Guidance to Earn Online Income with FREE & Low Cost Advertising, with Online Marketing & Traffic Generation Aid. FREE Subscription includes THREE FANTASTIC FREE BONUSES!! PLUS -- The NEXT 25 Subscribers get a FREE SUBSCRIBER PAID Ad! To Subscribe, and get your own "Personalized" copy of "TeeJay's Tips For Success", just click on the link below and please be sure to include your first name only in the body of the e-mail. teejays-tips@freeautobot.com?Subject=Subscribe_Me_Please -<1-E>- AFFILIATES needed now! 50% commission on the first level. 10% on the second level. Join with us TODAY! http://www.homebased-wealth.com http://www.milliondollarinfoprod.com -<0-W>- Guaranteed to Make Money!! Take a look at the new website everybody is flocking to. Get Hundreds of dollars in free visitors as a bonus! This is brand new. Get in EARLY for a change. http://hits4sure.com An EzineADventure AD. Click Below - Get Your FREE Ads NOW! http://www.add2it.com/go/to.cgi?l=m4u-ezineadventure -- See why Rim Digest For Marketers and Small Business Owners has almost 30,000 subscribers. Get free downloads, great articles, tips & lots more! http://www.rimdigest.com mailto:jtd@rimdigest.com?subject=subscribeAdd2it Five FREE eBooks with subscription plus just ask and get TEN more great freebies! -< - >- Get Your College Degree in just 5 days. Tired of being passed over for promotions because you don't have a degree? Discover a little known secret to enhance your employability and prestige. http://wetrack.it/instantdegrees/af.cgi?301 An EzineADventure AD. Click Below - Get Your FREE Ads NOW! http://www.add2it.com/go/to.cgi?l=m4u-ezineadventure -- Does Your Web Site Need More Traffic? Your web site will be submitted to over 1000 search engines and directories without any effort from your side! Let us do all the work for you today: http://www.add2it.com/go/to.cgi?l=submit -< - >- HUGE DISCOUNT ON MASTER RIGHTS The Ultimate Package of Resell Reprint Rights for BIG MONEY PRODUCTS - at a truly Unbelievable Price! Selling Quick, so Go NOW: http://www.ezineadventure.com/ResaleRights.html An EzineADventure AD. Click Below - Get Your FREE Ads NOW! http://www.add2it.com/go/to.cgi?l=m4u-ezineadventure -- Are you tired of searching for ad rates, or how to place a classified ad in an ezine, or which ones to advertise in? The Directory of Ezines, a hassle-free guide to ezine advertising is your solution. Samples, details, free gift, how to order and subscribe to our ezine at: http://www.add2it.com/go/to.cgi?l=m4u-ezines -< - >- Home Security Launched Cognigen Networks Inc announced last week their newest addition to their line of products and services, home security systems. Protect America, one of America's fastest growing providers of home security monitoring service, was selected from a very competitive pool of service providers to become the first home security vendor for Cognigen. Protect America, Inc. will take the orders directly from the Cognigen web site, handle all customer service, and provide 24-hour home monitoring service for their customers. http://www.add2it.com/go/to.cgi?l=m4u-cognigen-pa -< - >- If you are a list owner or plan to have your own soon, you need to check out my new list host software! http://www.add2it.com/go/to.cgi?l=m4u-mailman It can run unlimited lists and the options are unbelievable! It will handle the subscribes and unsubs for you and send not only you a message letting you know what is going on, but can send your subs a message you have preset for them as a welcome and so much more! You can set up your subscriber form to ask for just first name and email address, as I have chosen to do, or several more options to make your list info as targeted as possible and you have got to go SEE it to get a glimmering of all this software offers for ONLY $79.00! I tried the free trial and an hour later was checking into the purchase option and if I could set it up with NO cgi or perl knowledge, anyone can use it! http://www.add2it.com/go/to.cgi?l=m4u-mailman It costs you nothing to try out the trial and I would just bet you will love it as much as I did! No longer will I have to worry about a list host shutting me down because all of a sudden they change their policies and I will never again know the nightmare of last week when I was shut out of my own list and told I was "not a member"! - Jan Tallent-Dandridge, Marketing Warrioress/Publisher -< - >- The New and Improved Cognigen PC Cognigen has recently completed a complete product update of their Cognigen PC site this week. On top of adding over 10,000 more products to the store, they have also cut prices by as much as 20% in some cases. Take a moment to check out the store and to see first hand all of the possibilities that are out there for you! Don't miss their new 1 GHz AMD systems! http://www.add2it.com/go/to.cgi?l=m4u-cognigen-pc -< - >- ================================================================ 8) Newsletter Notes & Policies: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- a) Please feel free to forward this newsletter in its entirety to your friends and associates. This information may not be electronically or otherwise transferred for any other reason. All rights reserved. b) Privacy statement: Your name and email address will never be traded or sold with any third party. c) To subscribe to the "More4you Newsletter" visit: http://www.add2it.com/mmp/sub.cgi?m4u=!FL or send an email to: d) When you subscribed you supplied the following data: First name: Last name: Email address: Referrers ID: To edit your name, please visit: http://www.add2it.com/mmp/ed.cgi?m4u= e) To unsubscribe from this free newsletter please visit: http://www.add2it.com/mmp/unsub.cgi?m4u= or send an email to: f) To receive a back issue of the "More4you Newsletter", please download it from the newsletter section at: http://www.million-mall.com/news/ g) If you are interested to advertise in the "More4you Newsletter", please send an email to the autoresponder at . You will receive the "Paid Advertisement Guidelines" by email. h) Disclaimer: While I believe that the ezine advertisements are ethical, I cannot be held responsible for any claims made by third-party advertisers. i) If you would like to be the sponsor of next months issue, please send an email to the autoresponder at . You will receive the "Sponsorship Guidelines" by email. j) If you'd like to write an article with tips, a training article or a tutorial for webmasters or entrepreneurs, please send an email to the autoresponder at . You will receive the "Author's Guidelines" by email. k) I welcome all comments, questions, tips, news, topic suggestions and other material related to tips, training and tutorials for webmasters and entrepreneurs. Please submit your material for publication to: l) To review "Frank Bauer's Choice", which just may be the right company for you, send an email to my autoresponder at: m) If you would like to cross link your web-page to "Frank Bauer's $1,000,000 Web-Mall" @ http://www.million-mall.com to increase our Web-Traffic please read the instructions on my web page at: http://www.add2it.com/go/to.cgi?l=m4u-crosslink ================================================================ More4you Newsletter http://www.add2it.com/news/ Publisher & Editors: Address: P.O. Box 620, Sydney NSW 2001, Australia Voice: +1-650-488-8328 Fax: +1-413-403-2654 More contact information at: http://www.add2it.com/contact.shtml =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Does your website need more traffic? Your website will be submitted to over 1000 search engines & directories! Guaranteed! Visit: http://www.add2it.com/go/to.pl?l=m4u-moretraffic =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Are you still searching for... ? Amazing lists of resources and the best sites to shop. The best of & about network marketing and other resources. How to build your traffic & your business. You will find all this and more at: http://www.million-mall.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Would you like more... ? http://www.add2it.com Scripts & Service for Webmasters =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- (C)2002 by Frank Bauer (except as noted) ================================================================