================================================================ More4you Newsletter ... more tips, training & tutorials for webmasters & entrepreneurs. -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Everything you need to make your website & business a success! ******************************** Issue 66 - December 01, 2001 ******************************** Published & edited by Frank Bauer www.million-mall.com & www.million-mall.de www.add2it.com & www.add2it.de ================================================================ The More4you Newsletter is delivered by subscription only. Subscription and removal instructions are located at the end of this newsletter. Table Of Content: -=-=-=-=-=-=-=-=- 1) Good Morning... ! 2) Sponsor Of This Newsletter Issue 3) First Article: "How to create a Traffic Virus with a FREE E-book" by Dirk Dupon 4) News & Changes At Add2it & Million-Mall! 5) Second Article: "Use Your Personality To Make The Sale" by Kevin Nunley 6) The Question & Answers Section 7) Advertising Information & Classified Ads 8) Newsletter Notes & Policies ================================================================ 1) Good Morning... ! -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- I would like to welcome you to the 65th issue of the "More4you Newsletter"! Today is Saturday, the 01st of December, 2001. The current number of subscribers is: 3121 The next release of Add2it Mailman Free / Pro is not yet finished. But if you are interested, you can download the most recent beta version of Add2it Mailman Free at: http://www.add2it.com/scripts/mailman-free.shtml If you ordered Add2it Mailman Pro before and would like the most recent beta version of it, please send an email to: Both versions already have a very much improved header area. This issue I also have some very important questions to all subscribers. Please be so kind and answer a short survey in regard to this newsletter at: http://www.add2it.com/more4you-survey.shtml It should only take a few minutes. Thank you. OK, now let's get started immediately ... ... have fun, relax and enjoy! Frank Bauer Publisher & Editor of the "More4you Newsletter" ================================================================ 2) Sponsor Of This Newsletter Issue: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- NEW: WE will help to build you an 80,000-strong mailing list. ---- FANTASTIC income stream. Sign up just 4 members within 3 days and you will earn A$10 / member for the entire matrix!! This is up to A$800,000. Act Now Don't miss this one!! Join today: http://add2it.com/go/to.cgi?l=my-list-maker ================================================================ 3) First Article: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- "How to create a Traffic Virus with a FREE E-book" by Dirk Dupon -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Do you have an E-book working for you right now? If not, let me show you how you can start a "Traffic Virus" with your free E-book. Don't worry, a traffic virus isn't harmful at all :-) A traffic virus spreads itself around automatically without you lifting a finger. And E-books are the perfect tool do to this. Here's how it works... Let's say you write an E-book with some brand new tips on how to grow better roses. (By the way, I don't know anything about growing roses :-) Of course you place a link inside the E-book that links to your web site, or to the company you are an affiliate for. Then you search the Internet for publishers who publish an E-zine on gardening and ask them to give your FREE E-book away to their subscribers or web visitors. Most of them will be glad to do this, because E-publishers like to offer their readers useful info... at least, when they are serious about their business... When the subscribers to the gardening Ezine find the tips in your E-book interesting, they will pass the E-book on to their friends, and that starts the ball rolling... ... your traffic virus is spread, and your web site -or sales page- will receive hits via your E-book link, or ad, and this 24/7, automatically! See what happens here? Your link or advertisement gets exposed to thousands of people, you get click troughs to your web site... and you don't need to spend a single cent on advertising! Now, of course, all the people who visit your web site via the link in your E-book may not buy from you, but once they are on your site, you can offer them another valuable and FREE gift... in return for their email address, so you can follow up on them later. You need to set up an autoresponder to capture your visitors email addresses, or create a form on your web site, and you'll see.... ... once you have a list of people who are interested in your products, you can send them new offers, and you will start making more and more sales, month after month after month etc. A traffic virus will bring you a never-ending process of targeted traffic... and this is how the successful people make their living on line! A great example of a traffic virus is Jimmy Brown's "Traffic Virus 3.0". It contains lots of useful links and tips, so you'll read it over and over... and you can even sell it or give it away, it's all up to you. Click below to get a FREE example of the "Traffic Virus" software: http://www.smart-web-promotion.com/info.htm (Size is 510 KB, and it's for Windows only, sorry Mac users...) -- Dirk Dupon wrote a FREE E-book "How to Write, Create, Promote and Sell an E-book On The Internet". You can get your own copy by clicking below: -Available for both Mac and Windows users! http://www.ebooks-made-easy.com ================================================================ 4) News & Changes At Add2it & Million-Mall: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- This section will keep you updated on all important news and updates regarding: www.million-mall.com & www.million-mall.de www.add2it.com & www.add2it.de Below you find out about the 6 most important news & updates during the month of November. -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- English / Englisch: 11/11/01 - The latest issue of the "More4you Newsletter" is now online available in the back issues section at: http://www.million-mall.com/news/ 11/22/01 - You can read the newest testimonials for Add2it Mailman Pro at: http://www.add2it.com/scripts/mailman-pro-testimonials.shtml 11/27/01 - Add2it Mailman Free 1.74 beta is available for download at: http://www.add2it.com/scripts/mailman-free.shtml -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- German / Deutsch: 11.11.01 - Die Seite die Ihnen zeigt, wie Sie "Für Das Surfen Bezahlt Werden" können, wurde auf den neusten Stand gebracht. Wenn Sie wissen wollen wie, besuchen Sie: http://www.add2it.com/bezahltes-surfen.shtml 22.11.01 - Lesen Sie die neusten Referenzen diverser User von Add2it Mailman Pro unter: http://www.add2it.com/skripte/mailman-pro-testimonials.shtml 27.11.01 - Add2it Mailman Free 1.74 beta ist unter http://www.add2it.com/skripte/mailman-free.shtml zum Download erhältlich. ================================================================ 5) Second Article: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- "Use Your Personality To Make The Sale" by Kevin Nunley -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- In today's society, marketing is very much focused on impersonal forms of communication: the Internet, mass media promotion, and even bulk mail. When it comes down to it, we are all busy people but we could probably stand a little bit of personal interaction every now and then. So how do you go about making sales on a one to one basis? Let's say you decide to make personal sales visits to customers. You need a sales pitch kit. This is the material you pull out to show the client and help make the sale. Try using a three ring binder for your sales pitch kit. Use plastic pages you can insert photos and paper pages in. This makes it easy to add, remove, and rearrange pages for maximum effect. Unlike a mass produced catalog or brochure, you can easily update your sales pitch binder. Some top sales people rearrange the pages for each customer so they can appeal to specific likes and concerns. Your sales pitch kit can include: * Samples of your work * Articles about you, your product, or industry * Testimonial letters from previous customers * Photos of completed work. Nothing tells your story like a picture! * Licences and permits to reassure customers * Your satisfaction guarantee printed nicely on a page. Once you have your sales pitch kit together you've got something to talk about with your potential customer. The next thing to think about is HOW to talk to your customer. Many industries are in the habit of using business language. It is not too different from lawyer language. You get a memo that starts: Pursuant to yesterday's communication between the concerned parties.... Eh? You will get far better response from your marketing and customer service materials if you switch business language to people language. "As per your request" becomes "as you requested." Change "enclosed please find" to "here is." Rather than "in the event that," simply use "if." "It is in our considered opinion" is shortened to "we think." Business language is slow reading for people who aren't used to using it all day. Many folks give up if they have to read it. Plain, simple, everyday language will grab more people. It is clearer and easier to understand. Business language also tends to hide your personality because it's all dressed up in someone else's clothing. Speaking to customers in terms they understand will be highly appreciated, as will appealing to how they feel. Customers appreciate getting lots of details on the attractive features your product or service offers. Many will spend days or weeks looking over your materials or web site before they decide to buy. In the end, though, their decision is largely based on emotion. That's why savvy marketers stress the benefits a customer will receive when they buy. They try to get straight to the customer's personal emotions. "Earn more money! Spend more time with family. Get the dream car you've always wanted. Show the boss how you saved 20% on all future supplies." Those lines make you feel good about your future and proud of your accomplishments (or future accomplishments you will achieve AFTER you've purchased the product.) The copy tells the customer "you're ok, what you want is ok, and you should have what you want." Build emotion into your marketing by stressing the problem your product or service solves. It's a BAD problem that makes people miserable. Build up the stress the reader feels. Then show your customer how to relieve that stress by purchasing your product. -- Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801) 328- 9006. ================================================================ 6) The Questions & Answers Section: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Each issue, we are going to post a new question of interest for all marketers and the best answer(s) to the question of the previous issue. The question for the next issue: -------------------------------- This time I have some very important questions to all subscribers. Please be so kind and answer a short survey in regard to this newsletter at: http://www.add2it.com/more4you-survey.shtml The result will be published in the next issue. You have an interesting question you would like answered? Please send your question to: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- The question of the October issue: ---------------------------------- "What will you do to sell more during the Christmas season?" The best answer(s): ------------------- From: Brian Gibbs "I have an internet mall with over 1000 companies (http://bgent.nexgenmall.com). I have developed an email campaign to promote it over the holiday season. They are designed to go out in a count-down fashion, i.e. 10 more shopping days, 9 more... I look forward to reading the other ideas that people are doing to promote their sites over the holidays." Comment: A good idea for any type of business that sells products that could be given away as Christmas presents. -< - >- From: Kimmarie Hornbeck "Although my website is not up and running as yet, IF, I were to answer your question, I would market (product, price, promotion) any features and items in a way that adds value to the target market. Money is tight for many, and the global economy is not at its best. If potential clients are to spend their money on your product - there must be a relatively high value designation that comes along with the item." Comment: Of course the product needs to be of value to a potential customer. So how can you make it easy for a customer to decide to buy / order your product? By pointing out the most important benefits he gets from buying ordering your product. -< - >- From: Virginia Reeves "Post ads to my "non-targeted" market just to get the word out." Comment: Sounds a little desperate. :) Well, of course the more we advertise the more we will sell. And even if advertising to a "non-targeted" market will increase the number of sales as well, it will do it less than advertising to a "targeted" market. Depending on the cost for the advertising campaign, just watch that you still make a profit from this kind of advertising. -< - >- From: Warren Contreras "Exactly the same thing I do the rest of the year." Comment: I had to think a little while before I decided to include this here. But somehow Warren is right... even if he didn't describe here HOW he does it the rest of the year. The little lesson we can get from his comment is: We really need to put in a little bit of an extra effort to be in front of our competition all year long... and not just before Christmas. This is of course especially true, if you offer products that are not clearly Christmas related. ================================================================ 7) Advertising Information & Classified Ads: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- The More4you Newsletter is not offering free classified ads, but you can earn and/or buy "Line Credit Points" (LCP's) and exchange them against classified ad space! If you are interested in buying LCP's, please send an email to the autoresponder at . You will receive the "Paid Advertisement Guidelines" by email. To learn how to earn LCP's or to see the FAQ section go to: http://www.million-mall.com/news/ And now let's see the latest ad news... ... yes, ads can be news too. :) -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Do you know all you want to know about EMail Marketing? Be sure to download EMail Marketing Secrets, a free EBook that you can give away. Use it as a bonus incentive to buy/sign up for your mailing list. http://the24-7.com/esecrets/ AOL COURTESY -<0-E>- Special Notice for our subscribers: It seems like everybody these days has been rehashing the same old thing about how to "make money on the Internet". That's why what I'm about to tell you seems so noteworthy... I've recently been in contact with someone who has been using the Internet and technology to earn large sums of money (we're talking millions of dollars) using a completely different approach: His name is Mike Enlow, and he's been endorsed by many of the most successful marketing experts in the world as the "pioneer" of using technologies to literally cut risk so you *can't fail!* For his many innovations, he is often called the "godfather" of the online marketing revolution. Frankly, I would be doing you a disservice if I didn't let you know about his most creative endeavor yet - a virtual online marketing encyclopedia - the "key to the vault" I believe will unlock profits for you like nothing else on the net. When I approached Mike about his new program, I was able to arrange for my readers to get into this information *right away* by getting you access to his famous 8-page report; "Sand Castles to Empires, How To Start With Nothing and Create Great Wealth." Read it at your earliest convenience as it is available for just a short time for you, my readers. Go there now: http://add2it.com/go/to.cgi?l=momic -< - >- Are You Fed Up Of Not Making A Full-Time Online Income? "Obviously You Haven't Been Reading Dare to Profit!..." 'Dare to Profit' is a Marketing Tips newsletter dedicated to helping real people like you achieve online success! Subscribe Now and get 8 Very helpful Internet Marketing e-books at NO out-of-pocket expense! 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Click below for a FREE 14-day trial a free marketing consultation! www.salesmanagersoftware.com An Free Traffic Builder AD. Click Below - Get Your FREE Ads NOW! http://freetrafficbuilders.com/cgi-bin/index.cgi?id=2584 -- The New and Improved Cognigen PC Cognigen has recently completed a complete product update of their Cognigen PC site this week. On top of adding over 10,000 more products to the store, they have also cut prices by as much as 20% in some cases. http://cognigen-pc.com/?add2it Take a moment to check out the store and to see first hand all of the possibilities that are out there for you! Don't miss their new 1 GHz AMD systems! -< - >- ================================================================ 8) Newsletter Notes & Policies: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- a) Please feel free to forward this newsletter in its entirety to your friends and associates. This information may not be electronically or otherwise transferred for any other reason. All rights reserved. b) Privacy statement: Your name and email address will never be traded or sold with any third party. c) To subscribe to the "More4you Newsletter" visit: http://www.add2it.com/mmp/sub.cgi?m4u=!FL or send an email to: d) When you subscribed you supplied the following data: First name: Last name: Email address: Referrers ID: To edit your name, please visit: http://www.add2it.com/mmp/ed.cgi?m4u= e) To unsubscribe from this free newsletter please visit: http://www.add2it.com/mmp/unsub.cgi?m4u= or send an email to: f) To receive a back issue of the "More4you Newsletter", please download it from the newsletter section at: http://www.million-mall.com/news/ g) If you are interested to advertise in the "More4you Newsletter", please send an email to the autoresponder at . You will receive the "Paid Advertisement Guidelines" by email. h) Disclaimer: While I believe that the ezine advertisements are ethical, I cannot be held responsible for any claims made by third-party advertisers. i) If you would like to be the sponsor of next months issue, please send an email to the autoresponder at . You will receive the "Sponsorship Guidelines" by email. j) If you'd like to write an article with tips, a training article or a tutorial for webmasters or entrepreneurs, please send an email to the autoresponder at . You will receive the "Author's Guidelines" by email. k) I welcome all comments, questions, tips, news, topic suggestions and other material related to tips, training and tutorials for webmasters and entrepreneurs. Please submit your material for publication to: l) To review "Frank Bauer's Choice", which just may be the right company for you, send an email to my autoresponder at: m) If you would like to cross link your web-page to "Frank Bauer's $1,000,000 Web-Mall" @ http://www.million-mall.com to increase our Web-Traffic please read the instructions on my web page at: http://add2it.com/go/to.cgi?l=crosslink ================================================================ More4you Newsletter http://www.million-mall.com/news/ Publisher & Editors: Address: P.O. Box 620, Sydney NSW 2001, Australia Voice+Fax: +1-320-204-3250 & +49-180-5052-5555-8359 ICQ: 8036878 More contact information at: http://www.add2it.com/contact.shtml Or By Autoresponder: =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Does your website need more traffic? Your website will be submitted to over 1000 search engines & directories! Guaranteed! Visit: http://www.add2it.com/go/to.cgi?l=moretraffic =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Are you still searching for... ? Amazing lists of resources and the best sites to shop. The best of & about network marketing and other resources. How to build your traffic & your business. You will find all this and more at: http://www.million-mall.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Would you like more... ? More tips, software & services for websurfers, webmasters & entrepreneurs! http://www.add2it.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- (C)2001 by Frank Bauer (except as noted) ================================================================