================================================================ More4you Newsletter ... more tips, training & tutorials for webmasters & entrepreneurs. -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Everything you need to make your website & business a success! ******************************** Issue 78 - December 01, 2002 ******************************** Published & edited by Frank Bauer www.add2it.com & www.add2it.de www.million-mall.com & www.million-mall.de ================================================================ The More4you Newsletter is delivered by subscription only. Subscription and removal instructions are located at the end of this newsletter. Table Of Content: -=-=-=-=-=-=-=-=- 1) Good Morning... ! 2) Sponsor Of This Newsletter Issue 3) First Article: "The Seven 'Myths' of Sales Success!" by Len Foley 4) News & Changes At Add2it & Million-Mall! 5) Second Article: "Proactive Power: 'With Responsibility Comes Power'" by Randy Gilbert 6) The Question & Answers Section 7) Advertising Information & Classified Ads 8) Newsletter Notes & Policies ================================================================ 1) Good Morning... ! -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- I would also like to welcome you to the 78th issue of the "More4you Newsletter"! Today is Sunday, the 01st of December, 2002. The current number of subscribers is: 4124 First I would like to wish you a wonderful Christmas season. On the 6th of November Add2it AutoRespond Pro 1.01 has been released. To see the changes, please visit: http://www.add2it.com/scripts/autorespond-pro-history.shtml It seems that everyone is searching for more ways to profit from the Internet but because of this it seems to be attracting more and more who just want to take your money and run. There are more membership websites and downline clubs online today than ever before and most are designed to benefit the owners more than anyone else. One of my long time subscribers has hit upon a unique way to build a downline. He has totally disclosed his complete strategy for free in a website making it simple to follow yourself. If you can learn how to fill a matrix program and be selective about which ones you participate in you will have more opportunities to profit online than you can use. Since it was only a $5 risk I decided to try this myself. You can see my website at: http://speedpoint.com/free_laptop/frank/ and let me know what you think. And finally... the special Christmas season offer is only available until the end of this month at: http://www.add2it.com/scripts/order.shtml You can save up to US $48! OK, now let's get started immediately ... ... have fun, relax and enjoy! Frank Bauer Publisher & Editor of the "More4you Newsletter" ================================================================ 2) Sponsor Of This Newsletter Issue: The Internet offers exciting opportunities for the one who knows how to handle it. Unfortunately lot's of enthusiastic internet entrepreneurs are struggling around with MLM programs, useless e-mail programs and downlinebuilders without making any money. Visit the Webacdemy: www.mgfm.net/netmarketeer/academy.html Apply for free - limited access only. ================================================================ 3) First Article: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- "The Seven 'Myths' of Sales Success!" by Len Foley -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- It's no secret: Most sales professionals are unhappier and unhealthier than ever before. Why? Because they're operating in hostile, unwelcome selling environments where many of their customers are out for blood! There's no denying it: The average consumer is bombarded with more sales messages than ever before: billboards, radio commercials, TV, magazines, the list goes on. And whether you're a small business owner, retail clerk, dentist, lawn care specialist, chiropractor, hairdresser, CPA, or door-to-door magazine salesperson, there's something you need to know: Yesterday's sales training no longer applies to today's fast-paced environment. What once worked for your predecessors won't work for you! In fact, some sales trainers promise results that can't be delivered in any 21st century selling environment. If you're planning on investing in any new programs, at least know what you're getting yourself into... Here are a few "myths" you DON'T want to learn in any new program: Myth #1: You need to be a "good talker" Otherwise known as the blabbermouth syndrome. Blabbermouths don't sell; they merely annoy people into handing over their money. They assume if they can fill every second of silence with useless (or useful) chatter about how great their products are---then every objection in the prospect's mind will magically disappear. This isn't selling; it's irritating. Anytime a salesperson is talking, the client is formulating objections. That's just the way the human mind works. Anytime a salesperson is listening, the client is probably still formulating objections...but at least the salesperson will have an idea about what those objections might be. Myth #2: You need to be a "good listener" Most salespeople are good listeners...but good at listening for what THEY want to hear! If you say to a salesperson: "I really want to buy your product..." Chances are they'll hear every word. But if you say to that same salesperson: "Oh, I've changed my mind...I don't want to buy this product." You'll suddenly notice their eyes glazing over as they hear something completely different than the words that came out of your mouth. Many sales trainers teach their students to ignore objections and to listen instead for psychological "hooks" or "openings" that the prospect may either verbally or non-verbally pass along. The salesperson is then taught to use these hooks to manipulate or cajole the prospect into buying what he or she has to offer. Does this approach work? Of course it works. It's worked for hundreds of years with interrogators and psychological bullies. Does it work over a long-term relationship with your client? That's something every professional salesperson should be asking themselves. Myth #3: You need to have a lot of self-confidence You only need a lot of self-confidence when you don't know what you're selling. If you "think" you're selling a food dehydrator or an insurance package or cars...well, then, of course you need a lot of confidence. (It takes confidence selling anything you can't really sell). Once you know what you're really selling and gain some skill in selling it over and over again, you'll never even consider needing any confidence...you'll just BE confident. Myth #4: You need the ability to quickly size people up An old teacher of mine once said: "The fool is a master at judging other people and only the wise man is a master at judging himself." If you spend most of your time searching for your prospect's weakness and then exploit it to your own advantage, you may end up making the transaction, but there's no way in the world you'll ever make any sales. Myth #5: You need to "dominate" your prospect You probably know when you're being manipulated or lied to... most people have a sixth sense for this kind of treatment. Some sales professionals think they can fool their prospects with charm, flattery, and dramatic appeal, but these behaviors only mask the underlying motivation behind every word the salesperson utters. Kierkegaard said: "A fool can always find a bigger fool who admires him." But there is no bigger fool than the salesperson who manipulates and strong-arms his prospects. Most people are smart, they're not tricked by "covert" forms of subtle-persuasion. It doesn't matter how clever or disguised you think these kinds of strategies are: traditional sales methods send up an immediate red flag in the mind of every prospect you see. Myth #6: You need to be one step ahead of your prospect Here's a short dictum to keep in mind: Anytime you're one step ahead of your prospect... ...your prospect has fallen twenty steps behind you. Myth #7: You need special credentials Some people will waste four years at a university getting a fancy degree in sales and still not know how to sell. Think about it: Entering an expensive university program won't make you a salesperson anymore than entering a music store will make you a musician. The only credential you need for sales is the knowledge of what you're selling. When you know what you're selling and possess the specific skills of selling it over and over again---credentials or not---you'll know how to make the sale! -- If you'd like to learn how to *effortlessly* convert 25-30% more prospects into PAYING CUSTOMERS, check out my Free Report: "How Any Ordinary Business Professional Can Turn Into An Unstoppable Selling Machine!" http://www.add2it.com/go/to.pl?l=nosuckersales ================================================================ 4) News & Changes At Add2it & Million-Mall: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- This section will keep you updated on all important news and updates regarding: www.add2it.com & www.add2it.de www.million-mall.com & www.million-mall.de Below you find out about the 9 most important news & updates during the month of November. -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- English / Englisch: 11/02/02 - The latest issue of the "More4you Newsletter" is now online available in the back issues section at: http://www.add2it.com/news/issues.shtml 11/06/02 - Add2it AutoRespond Pro V1.01 has been released. For a complete list of new functions, please visit: http://www.add2it.com/scripts/autorespond-pro.shtml 11/19/02 - The "X-Linking helps everybody" section got new links at: http://www.million-mall.com/cross.shtml 11/22/02 - You can advertise in the ad space at the bottom of all Add2it Mailman Free users emails that are send out. Just order the Add2it Mailman Free Ad Space at: http://www.add2it.com/scripts/order-ad-space.shtml 11/22/02 - New network products available: Get a enormous collection of eBooks, valued at over $650, for just $5! Plus, as a free gift you are entered into a matrix for a FREE 2,2 GHz P4 laptop. Once your matrix is filled, the laptop will be shipped to you FREE of charge, worldwide. Please check it out at: http://www.million-mall.com/network-marketing.shtml 11/25/02 - You can now choose if you would like to pay with PayPal in US $ or in Euro. Scripts: http://www.add2it.com/scripts/order.shtml Add2it Mailman Free Ad Space: http://www.add2it.com/scripts/order-ad-space.shtml Services: http://www.add2it.com/services/order.shtml More4you Newsletter Ad Space: http://www.add2it.com/news/order.shtml -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- German / Deutsch: 06.11.02 - Add2it AutoRespond Pro V1.01 wurde veröffentlicht. Um die komplette Liste der neuen Funktionen zu sehen, besuchen Sie bitte: http://www.add2it.com/skripte/autorespond-pro.shtml 22.11.02 - Neues Network Produkt erhältlich: Erhalten Sie eine enorme Kollektion von eBooks, im Wert von über $650, für nur $5! Plus, als ein gratis Geschenk werden Sie in ein Matrix für einen GRATIS 2,2 GHz P4 Laptop eingetragen. Sobald die Matrix gefüllt ist wird Ihnen der Laptop frei von Verfrachtungskosten zugesandt, weltweit. Bitte schauen Sie es sich an unter: http://www.million-mall.com/network-marketing-d.shtml 25.11.02 - Sie können nun wählen, ob Sie mit PayPal in Euro oder US $ bezahlen möchten. Skripte: http://www.add2it.com/skripte/bestellung.shtml Service: http://www.add2it.com/service/bestellung.shtml ================================================================ 5) Second Article: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- "Proactive Power: 'With Responsibility Comes Power'" by Randy Gilbert -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- I spent some time with my niece recently and at the end of a fun day she wanted to watch the movie, "Spiderman." I'd heard this movie was a box office smash so I was curious to see it myself. The movie was full of fun and excitement, but more importantly to me, it actually taught several great lessons. After the movie we talked about something Spiderman said, "with power comes responsibility." Although my niece has a healthy self-esteem, she realized that having "super human" power was probably not going to happen to her. Then I saw my chance ... I figuratively slipped on my Dr. Proactive hat. By turning the words around to "with responsibility comes power," I helped her see that her potential was unlimited in what she could do, be, or have. It was like having real life super-human power! In pre-teen terms, we talked about taking responsibility for learning, making good decisions, and fulfilling the promises you make to yourself and others. It never ceases to amaze me how children can understand wisdom more readily than some of my coaching clients. That may be why Jesus told the guys he was coaching, "unless you become as children, you cannot enter into the kingdom of heaven." I interpret that to mean, "Unless you accept the truth, you will not have the power to receive all of the good things life has to offer." So let's put on the mindset of young children and learn the above wisdom, so that we can have "unlimited power and potential" to accomplish our goals and live our dreams. The following three proactive tips will guide us. ~~~~~~~~~~~~~~~~~~~~~~~~~ Tip 1 - Learn and Discern ~~~~~~~~~~~~~~~~~~~~~~~~~ Strive to learn all that you can. And more importantly, while learning, take responsibility for separating out the knowledge that is good, right, and true from false ideas and opinions that don't hold water or stand the test of time. Whether you want to or not, you are constantly taking in new information. You are like a video camera that is never turned off. Proactively work on pointing your attention and focusing on what's good for you. When you base your beliefs on good knowledge, that which is pure, right, just, lovely, and reputable, you will be unstoppable. Focusing on good is an very difficult task around negative people. Even when they say, "I'm not afraid to tell the truth," in reality, their diseased opinion is not the truth at all. You should proactively categorize it in your own mind as bad information that only needs to be remembered so that you can more quickly recognize it next time as worthless. ~~~~~~~~~~~~~~~~~~~~~~~~~~ Tip 2 - Make Smart Choices ~~~~~~~~~~~~~~~~~~~~~~~~~~ The most important choices in your entire life are what you choose to believe, because everything (yes, everything) else is based on your beliefs. By assuming responsibility for choosing beliefs based on the truth about yourself and the world, you will attain power that borders on the miraculous. "Whatever you believe you will receive" is a universal truth that applies to everybody. So for your own good, proactively choose to believe the things that will bring you joy and abundance. My life really turned around when I chose to believe that I had a purpose and that I could accomplish my purpose. I also chose to believe that even though I wasn't perfect, I would receive the help of God, the universe, and other people to achieve any goal that I set for myself. These two choices have been very smart for me and they will be for you too. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Tip 3 - Take Appropriate Action ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ You can love the life you live when you live the life you love. You love yourself (and others) when you take responsibility for doing the things you're good at and were meant to do. Promise yourself that you will take action on your dreams and then fulfill your promises. You can accomplish my dreams when you bring them into sharp focus and break them down into achievable goals. Your goals are easier to accomplish when you create a plan to develop appropriate success habits and schedule tasks dialy. The Bible says, "Faith can move mountains." Faith is your beliefs in action. Many of my goals seemed liked mountains, but they were moved "one shovel full at a time" by daily working on them. Persistent action is a key success habit in almost every endeavor. It's fun to have fantasy characters like Spiderman to spark our imaginations, but it's even more fun to have the power that comes with being proactive. When you take responsibility for learning, choosing, and doing and you will experience unlimited power to achieve your dreams and goals. -- Randy Gilbert is the best-selling author of "Success Bound: Breaking Free of Mediocrity" http://www.add2it.com/go/to.pl?l=Success-Bound Co-host of "The Inside Success Show" the fastest growing success talk show. http://www.TheInsideSuccessShow.com Creator of "Proactive Success: The Amazing NEW Science Of Personal Achievement" http://www.DrProactive.com Get his free newsletter: ProactiveSuccess@postmaster-email.com Copyright 2002 Randy Gilbert. All rights reserved. Feel free to pass the above in its entirety to anyone you wish. ================================================================ 6) The Questions & Answers Section: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Each issue, we are going to post a new question of interest for all marketers and the best answer(s) to the question of the previous issue. The question for the next issue: -------------------------------- This time I have some very interesting questions for all webmasters and entrepreneurs. Please be so kind and answer a short survey in regard to save lists, customer relationship management and leadership at: http://www.add2it.com/news/more4you-survey.shtml The result will be published in the next issue. You have an interesting question you would like answered? Please submit it also at: http://www.add2it.com/news/more4you-survey.shtml -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- The question of the last issue: ------------------------------- Last issue I asked you to answer a short survey in regard to ezine length, bouncing emails and spam filters. The results of the survey: -------------------------- 1. I have been blocking and unsubscribing to really long emails due to the fact that 1) I don't have time to filter out what I want and 2) they fill up my email boxes. What is the ideal length for the readers attention span, and how often do subscribers really want to be contacted? (Question submitted by: Leslee "Twiggy" Thompson) Jeremy Dominic W.K. KWAN: "I will only read through interesting email that will not fill up my whole PC screen. Otherwise they'll be in my recycle bin." Steve Carr: "I find the length of a mail is not relevant, what is important is the content of the mail, If it is informative with advice or guidance then I will read it all. The mails I do not read are one's that waffle on about something that is pointless or use testimonials from other users, I have no interest in what others think, If the product is good enough, there is no need for testimonials. These type's of email I generally stop reading after 20 seconds." Mary Ann Sabo: "30 sec. of reading time, initially." Steve Martin: "I subscribe to around 40 ezines/newsletters. Some send daily some every couple of days most send weekly and the best of them send every two weeks or every month. I am looking for interesting articles or reference to sites of interest. I am not looking for ads recommending the next limp MLM excuse to hit the market these go in the bin double quick. To answer the question I prefer to see a well formatted informative email every two weeks or month when I will gladly take 10-15 minutes to read through articles with some substance. I will take further time to click through to see what is on offer. The daily to weekly mail I skim all of it with the odd chance that something will catch my eye. Mostly this mail is stuffed with ads and little serious content and 99% is deleted there and then." Jon Arnold: "Don't limit based on size -- have publications list a table of contents near the top so readers can tell if they want to read it." Bonnie Archer: "As far as length it is hard to say. If you have good content that keeps the readers attention I think long is ok. But sometimes you have to send it in 2 parts so it is not truncated. I think 1-2 times a week is a must." Warren Contreras: "That depends on the substance of the emails. If you send material that can REALLY help me daily is fine with me. After all, I do have a few Get-Paid-To-Read-Email programs that send to me daily and I appreciate them. Send me common drivel full of free ads and rehashed articles and once a month is too often." Clair Bird: "The ideal length for any mail is long enough to provide valuable content while short enough to not over-fry the egg!" Charles Miesel: "I recommend no more then weekly and no longer than 20k or 500 lines with white space." Jean Hunter: "Contact once a month and make it quick and to the point." Ruby M. Dougherty: "Advertisements should be text only, and should keep to the point. A single ad emailing should not require scrolling, if at all possible. You get me at the beginning or not at all. Ezines should only scroll about 3 pages worth - much more and I never make it to the bottom. Except...a TOC helps a lot; I can jump to what I'm interested in or save it for later if I don't have time. Also, I SORT my email by the FROM address - keep it consistent so people know who it is from. Weird stuff, or subjects without the ezine name end up deleted." Emilie Boyles: "I try to make our ezines no longer than 1.5 screens. I have tested by using quizzes from our ezine to our sites. The first 5 usually have a high click through..if they are no more than 1.5 screens down. After that...nearly no response." Jeff Sheets: "I have found that when it comes to email, if you make them scroll down even once, you may have lost them, unless you have really grabbed their interest. This amount of text may vary on the reader's machine due to differences in their resolution. My rule of thumb is to set my display at 640X480 and maximize the mail window. All of the message should be clearly visible. Save the scroll down for disclaimer and unsubscribe info." Celina M. Makowski: "Only one page of text." W. Karl Heim: "1) Don't even subscribe to these long, never ending mails --- period 2) 30 sec. up to a minute ----- wkly/monthly Good e-zines usually have Intro describing content." James E. D'Incecco: "Twiggy, that's a tough question. I think most recipients of email will spend more time on a mail sent from a trusted ezine or newsletter purblisher, or if the an advertisement really catches their attention. I suggest no more than 6 to 8 paragraphs, max, with plenty of links to your site. content is King." Bob Johnson: "I think 10 to 20k is ideal. If it runs longer, make a part 2 in another email. Readers will go for it. Readers will go for being contacted once or twice a week. That's really up to the publisher. You should have a guideline already set up and inform all subscribers of it. If it's too much for them, let them go. If your content is great, they will stay." Fred Long: "I consider content & look at all news letters if the articles don't grab me I delete & move on." Audra Gehrke: "My ezine is fairly long and I have had no complaints about that. I think that depends on the content." James M Booth: "The best advice I have been give is that with which I agree :) Text that fills the screen and requires reader to scroll down one time is about the limit of most people's tolerance. Personally, if you do not grab my attention in the view screen, I will likely move on (I make exception for you, Frank)." Comments: Thank you James... :) About this point you can ask three people and get four opinions. I agree with what many said: Size doesn't matter, only content... and it is important to have a table of content at the beginning. This way the subscriber can quickly see if there is something of interest in that issue and just read what he/she likes. BTW: If you are reading this, you are past the 15th screen... ;) 2. How should I deal with full mailboxes in Hotmail, Yahoo and AOL: Just delete the subscribers after 2 times or give them a longer chance to clear their email box? (Question submitted by: Mool R. Goel) Jeremy Dominic W.K. KWAN: "If its a friend of mine & his/her mail box always full, I will feedback to him/her in person to find out what's wrong with his/her mail box. If its not some one whom I really know, I will delete him/her from my mailing list after my fifth attempt. Please do not ask me why fifth attempt. Its just the way I do thing." Ken Burgess: "With full email boxes I don't think that they are interested in reading any material. I clean all my emailboxes several times a day." Steve Martin: "Delete them with no hesitation." Jon Arnold: "List it in the initial welcome email when they subscribe -- let them know they will be automatically unsubscribed after an email bounces twice/thrice." Bonnie Archer: "I think after 2 bounces they should be warned (hopefully they get the warning) then after 3-4 times they are out of here! That is more than enough chances in my opinion and who has time to deal with the same bouncers over and over." Warren Contreras: "I just leave them, but then my subscribers seem to want what I send so they sign up with email addresses they check often. I can only assume this because I only get a few bounces each time I send my small list." Shannon: "On a list I have, I delete them after bouncing 2 times." Jean Hunter: "Give them a longer chance to clear their email box." Ruby M. Dougherty: "I would say a weeks worth of returns - there are times when stuff happens, and people just don't get to their email. You stand the chance of losing a good subscriber, and a good sale." Celina M. Makowski: "Keep trying. It's worth the effort since obtaining the name took time and is worth money." W. Karl Heim: "2 X and delete ----period." James E. D'Incecco: "Mool, the objective is to get the message across adn timely delivered for best impact. The sales won't be made if the email bounces back. Once bounced, shame on them, twice bounced, shame on you. Two tries and then cut the line." Robin Langille: "One week should be sufficient. Some people go on vacation and can't get to there emails." Fred Long: "To me it depends if they paid for the ezine or list. I ended up in the hospital I had no control over this & 2 paid for lists said to bad you know the rules!? Does it behove us to chase them down????" Donald H Hartman: "Give them 3 days to clear their mailbox and never delete." Audra Gehrke: "I give them 2 chances then after that I delete them. We only want the readers so if it's bouncing, they aren't reading." James M Booth: "Depends. Helps to know something about your subscriber. People have jobs, family, extended family, homes to maintain, community obligations, school ... If you can get to know your subscriber, there may be a time of day, or day of week when they have time to read their mail. If it causes your system a problem, it is not unreasonable to ask subscriber to get another mail service." Bob Johnson: "I think you giving them 2 times is just great. Most pubs don't give that much. If readers can't clear their mailboxes, they don't deserve your ezine. Pubs have enough to do. Readers REALLY need to realize this. Another idea is to let them know if they plan on going out of town, get them to email you or have some program set up for them to email this. This will block them for the time they are gone." Jeff Sheets: "If it is a free mailbox such as Hotmail or Yahoo, the maximum size of a user's mailbox is limited to either 1 or 2 megabytes. Avoid HTML mail. It sure would be useful to have an automatic remailer for these situations. Messages bounced for over-quota accounts could resend daily until they are accepted. All error messages of this type are intercepted, logged, used to drive the resend, and deleted. Sort of like a fax machine. Frank, any ideas?" Comments: Again, the opinions go from remove them never to remove them right away. Right now I remove bounces that are not due to full mailboxes right away, but keep those with full mailboxes on the list... for now! Deleting them right away I believe is too harsh. But I don't want to keep them on the list forever either. To answer Jeff's question: I am working on a feature for Add2it Mailman Pro to handle those bounced messages. I want the script to be able to recognize what kind of bounced message it is and give "bounce points" accordantly. Then, based on what the admin has defined it will delete the subscriber if he/she got too many "bounce points" or else keep him/her on the list. If it doesn't recognize a bounce, it will ask the admin what to do with it and how many "bounce points" it should give. If the subscriber did not receive "bounce points" for a pre-defined time, his/her "bounce points" will be reset. 3. Spam filter... Is there any good idea to get our ezines through it with all the ads/solos (full of forbidden words) we have? Or should we accept only advertisement which will pass the filter? (Question submitted by: Nucha Aquino) Brian C. Parsons: "Accept Ads only if they are full and rich. Meaning 'MLM', 'GET RICH QUICK', Potions, Lotions, Loans, and weight loss programs, etc. Don't ever put them in your ezine as they decrease the perceived value of your ezine. Look for good full and rich content advertisers, those who's products sell and are not plastered all over the Internet. Also keep your ads to a minimum as you can higher the price for ad placement to make up and again you add more value to your ezine." Steve Carr: "I would except mails with advertising that meets my mail filter limits, which basically means any mail containing porn or bad language or profanities does not get excepted, so I would advice anyone who produces an ezine to keep the advertising clean, to reach a maximum audience." Ken Burgess: "Put you ezine online or give both an online option and a text option." Jon Arnold "Do a more thorough check on the solos before you publish them, refund payment for ads that don't meet your quality checks, which may help discourage those scumbags." Warren Contreras: "I don't accept ads so I can't speak to that directly, but if I were in that situation I would use the strategy that one of my favorite newsletters uses, which is to publish the ads in a web page along with a few incentives to read them." Russell James Kamin Jr.: "Just accept the advertising that passes through the Spam, because if I have a block on an advertiser, then why would I want to read an Ezine containing the advertiser I have a block on. That's just another way for them to bug the hell out of me!" Clair Bird: "Publish regular issues and solo's online with a notice mail containing link to such ads." Jean Hunter: "Accept only advertisement which pass through the filter." Ruby M. Dougherty: "How about a special category for adult ads? I'm not interested in reading them, but they could all be grouped in one area and then those who want them can read them. To pass my filter, you need to have the ezine name in the sub line (keep it to an acronym!), or have a consistent email FROM. It's your newsletter - I'd stick with whatever makes you feel comfortable while trying to do what you can to sell. Can't beat the old gut feeling. I receive a LOT of newsletters, ads, etc. - the ones I have a tendency to read do NOT arrive in bunches and DO have a good subject line. A good privacy policy statement at the end, a unsubscribe link, and a 'forward to your friends' statement are all good things." Emilie Boyles: "Don't use "forbidden" words! It's a waste of your money and your time. Even when they pass the filters, the open rate is generally very low and of the open rate you will have a high percentage of unsubscribes." Jeff Sheets: "There has to be some self control. If you want to be legitimate, filter the crap out before you send it. I am in favor of a nationwide double opt-in standard for anything of PG-13 rating and above. This way, if you want it, you can get it, but if you don't, it shouldn't be held under your nose. I am a family man and am tired of Subject Line: 'teen ??? have ??? with???' popping up on my email while my 11 year old daughter looks on. I believe in free speech, but do you have to shout in everyones ear? Either honor the opt-outs, or better yet, institute a consolidated dirty old man opt-in." James E. D'Incecco: "There are a number of filters out there that will block even something as small as a thread trying to go through the eye of a needle. This is only an exaggeration, but they are out there. There are ways around them, so you need to structure your ezine in such a way that it is acceptable to most of the filters. Also, build your list of opt in subscribers, then mail exclusively to the opt in list. Then you won't care what filter someone has." Bob Johnson: "Accepting only ads which will pass the filters is a very long painstaking process. It could add HOURS to what you already spend on you ezines. At the time, the only cure would be to put a page on your web site with the entire ezine. And just send that URL to the subscriber. It's working for the other publishers who are using it. And you won't have to delete anything." Bill: "I think we will have to succumb to the demands of the filters ....adapt or die." Audra Gehrke: "For the certain words like free I put a * in it. Like fre*e. This will get by the filters. But there's so many words and phrases that those filters use, it's really becoming a pain getting by them. You should ask your sub's to add your email address in their friends list so all emails you send will get to them. Comments: I'm seeing more publishers send out a short email with a web link and a autoresponder link. The subscriber then chooses which way they want to read the issues. This filter problem may get worse before it gets better so anything we can do to go around them, we need to do." Comments: Very good ideas that speak for themselves. I have to admit that I don't know all the words and phrases that I would have to watch out for... but if you can read my email, guess I did it ok.. ;) In regard to solo ads... as you surely know, I don't send those to my subscribers, because I believe that they only subscribe for the content and not to see those "ads only" emails. 4. Are you a subscriber of the More4you newsletter? Yes - 91.67% No - 2.78% Don't know - 5.55% ================================================================ 7) Advertising Information & Classified Ads: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- The More4you Newsletter is not offering free classified ads, but you can order classified ad space. If you are interested in ordering classified ad space, please send an email to the autoresponder at: . You will receive the "Paid Advertisement Guidelines" by email. Or simply visit: http://www.add2it.com/news/order.shtml And now let's see the latest ad news... ... yes, ads can be news too. :) -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Would you like to know how to get a free 2.2GHz P4 laptop and get it shipped to you for free (worldwide)? For details, click here now: http://add2it.com/go/to.pl?l=m4u-freelaptop -< - >- Network Marketing is BOOMING on the Web! Learn how we re sponsoring OVER 100,000 monthly worldwide without mailing anything, without faxing anything, without calling anyone! Totally Internet and system-driven and we ve only scratched the surface. Get started FREE! 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Any advertising, print or web, only presents your products and services, it s up to you to sell them. Learn how to sell on the web. Sales training delivered online anytime, any place, with streaming audio and video, prospecting to closing. To see free sample chapters: http://mba.uwosh.edu/sales1.htm -- Special Notice for our subscribers: It seems like everybody these days has been rehashing the same old thing about how to "make money on the Internet". That's why what I'm about to tell you seems so noteworthy... I've recently been in contact with someone who has been using the Internet and technology to earn large sums of money (we're talking millions of dollars) using a completely different approach: His name is Mike Enlow, and he's been endorsed by many of the most successful marketing experts in the world as the "pioneer" of using technologies to literally cut risk so you *can't fail!* For his many innovations, he is often called the "godfather" of the online marketing revolution. 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Protect America, one of America's fastest growing providers of home security monitoring service, was selected from a very competitive pool of service providers to become the first home security vendor for Cognigen. Protect America, Inc. will take the orders directly from the Cognigen web site, handle all customer service, and provide 24-hour home monitoring service for their customers. http://www.add2it.com/go/to.pl?l=m4u-cognigen-pa -< - >- If you are a list owner or plan to have your own soon, you need to check out my new list host software! http://www.add2it.com/go/to.pl?l=m4u-mailman It can run unlimited lists and the options are unbelievable! It will handle the subscribes and unsubs for you and send not only you a message letting you know what is going on, but can send your subs a message you have preset for them as a welcome and so much more! 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On top of adding over 10,000 more products to the store, they have also cut prices by as much as 20% in some cases. Take a moment to check out the store and to see first hand all of the possibilities that are out there for you! Don't miss their new 1 GHz AMD systems! http://www.add2it.com/go/to.pl?l=m4u-cognigen-pc -< - >- ================================================================ 8) Newsletter Notes & Policies: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- a) Please feel free to forward this newsletter in its entirety to your friends and associates. This information may not be electronically or otherwise transferred for any other reason. All rights reserved. b) Privacy statement: Your name and email address will never be traded or sold with any third party. c) To subscribe to the "More4you Newsletter" visit: http://www.add2it.com/mmp/sub.cgi?m4u=!FL or send an email to: d) When you subscribed you supplied the following data: First name: Last name: Email address: Referrers ID: To edit your name, please visit: http://www.add2it.com/mmp/ed.cgi?m4u= e) To unsubscribe from this free newsletter please visit: http://www.add2it.com/mmp/unsub.cgi?m4u= or send an email to: f) To receive a back issue of the "More4you Newsletter", please download it from the newsletter section at: http://www.add2it.com/news/issues.shtml g) If you are interested to advertise in the "More4you Newsletter", please send an email to the autoresponder at . You will receive the "Paid Advertisement Guidelines" by email. Or simply visit: http://www.add2it.com/news/order.shtml h) Disclaimer: While I believe that the ezine advertisements are ethical, I cannot be held responsible for any claims made by third-party advertisers. i) If you would like to be the sponsor of next months issue, please send an email to the autoresponder at . You will receive the "Sponsorship Guidelines" by email. Or simply visit: http://www.add2it.com/news/order.shtml j) If you'd like to write an article with tips, a training article or a tutorial for webmasters or entrepreneurs, please send an email to the autoresponder at . You will receive the "Author's Guidelines" by email. Or simply visit: http://www.add2it.com/news/news-faq.shtml k) I welcome all comments, questions, tips, news, topic suggestions and other material related to tips, training and tutorials for webmasters and entrepreneurs. Please submit your material for publication to: l) To review "Frank Bauer's Choice", which just may be the right company for you, send an email to my autoresponder at: m) If you would like to cross link your web-page to "Frank Bauer's $1,000,000 Web-Mall" @ http://www.million-mall.com to increase our Web-Traffic please read the instructions on my web page at: http://www.add2it.com/go/to.pl?l=m4u-crosslink ================================================================ More4you Newsletter http://www.add2it.com/news/ Publisher & Editors: Address: P.O. Box 620, Sydney NSW 2001, Australia Voice: +1-650-488-8328 Fax: +1-413-403-2654 More contact information at: http://www.add2it.com/contact.shtml =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Does your website need more traffic? Your website will be submitted to over 1000 search engines & directories! Guaranteed! Visit: http://www.add2it.com/go/to.pl?l=m4u-moretraffic =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Are you still searching for... ? Amazing lists of resources and the best sites to shop. The best of & about network marketing and other resources. How to build your traffic & your business. You will find all this and more at: http://www.million-mall.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Would you like more... ? http://www.add2it.com Scripts & Service for Webmasters =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- (C)2002 by Frank Bauer (except as noted) ================================================================