================================================================ Frank Bauer's $1,000,000 Newsletter . . . The online resource for network marketers ******************************** Issue 44, February 01, 2000 ******************************** Published by Frank Bauer http://www.million-mall.com/ ================================================================ Sponsor of this newsletter issue: = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Short on time for shopping? Want to save money & time? For a great selection of books, CD's, videos, toys & more with up to 50%-discount, go to the quick finder at: http://www.million-mall.com/amazon.shtml ================================================================ CONTENTS 1) Good Morning Everybody! 2) "How To Convert Hits Into Sales" by Kevin Sinclair, CPA. 3) News & Changes at Frank Bauer's $1,000,000 Web-Mall! 4) "Yours Truly, Anonymous" by Joe Reinbold 5) Feedback Section 6) Classified Ads Section ================================================================ 1) GOOD MORNING EVERYBODY! First I would like to wish all of you a happy new millennium and I would like to welcome you to the 44th issue of "Frank Bauer's $1,000,000 Newsletter"! Today is Tuesday, the 01st of February, 2000. The current number of subscribers is: 2828 I enjoy writing this newsletter very much and it makes me proud and happy to see the subscriber base grow with every day, week and month. If you would like to be the sponsor of next months issue, send an email to my autoresponder at mailto:News-SG@million-mall.com for the "Sponsorship Guidelines". If you'd like to write an article of general interest, MLM, Network Marketing or self improvement, send an email to my autoresponder at mailto:News-AG@million-mall.com for the "Author's Guidelines". With "Frank Bauer's $1,000,000 Newsletter" I want to achieve three goals: => My first goal is to *provide* present and future entrepreneurs worldwide with basic and advanced *information* which will enable them to start and run their business *extremely successfully*. => My second goal is to help them to *apply* this information, and to *bring together* people who are *offering* information, help and opportunities with those who are *seeking* them. => My third goal is to have *one million subscribers* until the end of 2009. And together with the members of the Referral Program I will be able to reach this goal. ******************************** POLICIES AND PROCEDURES ******************************** To subscribe, send email to: To cancel your subscription, send an email to: I welcome all comments, open questions, tips, news, topic suggestions and other material relating to network marketing. Submit material for publication to: mailto:News@million-mall.com?Subject=Publication If you would like to cross link your web-page to "Frank Bauer's $1,000,000 Web-Mall" @ http://million-mall.com/ to increase our Web-Traffic please read the instructions on my web page at: http://www.million-mall.com/cross.shtml OK, let's get started immediately... have fun, relax and enjoy! Frank Bauer Publisher & Editor of "Frank Bauer's $1,000,000 Newsletter" mailto:News@million-mall.com ================================================================ 2) "How To Convert Hits Into Sales" by Kevin Sinclair, CPA. One of the common questions asked by web site owners is: "I'm getting plenty of hits but no sales - what is going on?" This article will give you some tips on how to address this issue. 1. Your Product The first area to review is the product or service that you are offering. Does a market exist for it? To answer this question you need to find out whether similar products are being sold on the Internet successfully. If not, you may need to rethink your Internet strategy. If others are selling a similar product successfully, then this would tend to confirm that there is a market for your product. Next, look at the strategy and pricing being adopted by your competitors. How do you compare? Why should your visitors buy from you rather than one of your competitors? Answering these questions will provide you with valuable information you can use to improve your situation and generate more sales. Also, take a critical look at your product quality. Does it live up to the claims you are making on your web pages? If not, improve your product so that it does or modify your web page to be more truthful about it. 2. Provide Solutions Your visitors are looking for a solution to a problem. Do you know what problems your visitors are looking for solutions to? Does your web site show how your product will solve your visitor's problem? You will need to put yourself into your visitor's shoes to better understand what they are seeking so that you can provide the solution they need. One way to better understand your visitors is to monitor where your visitors are coming from. If they are coming from the search engines, knowing what search terms they are using can provide some clues. You may find some surprises when you review this information about your site. The tool I use to capture this information is WebPosition Gold. More information can be found at the URL: http://www.webposition.com/ Once you understand the problem your visitors want solved, revise your web pages to show that your product will provide the solution they need. 3. Site Design Your site needs to look like it is a commercial web site rather than an amateur home page. The design needs to be consistent from page to page and it needs to be easy to navigate. Contact details including physical address, phone numbers and email address need to be shown. Graphics need to be minimized to ensure that your page downloads quickly. Also, ensure that your web host provides a fast connection to the Internet. Most people will not wait for a page that takes a long time to download. They will just move on to your competitor. Make it easy to order. I recall seeing statistics recently that suggested that a large number of people abandon a web site in the middle of the order process. A common reason for this is that the order process is too time consuming and complicated. Make yours simple and quick and you will lose fewer sales. Ensure that your web page has a strong headline that grabs your visitors and makes them want to read more. Your headline should in effect say "You have this problem, here is the solution". Your web site should then demonstrate that you understand the problem and that you can in fact provide the solution. 4. Testimonials and Guarantees Testimonials and guarantees can have a huge impact on your level of sales. On the web, a key priority is to build credibility. The common methods used are having a privacy statement, publishing a newsletter, publishing testimonials from satisfied customers and providing a strong guarantee. Take every opportunity to gather comments from your customers about how your product has helped them. Get their permission to publish these comments as testimonials. If need be, provide them with a gift for giving you their permission to publish their comments. A way of getting comments is a customer feedback survey. This can be used for the purpose of gaining testimonials as well as seeking ways to improve your product or develop additional products your customers may need. A strong guarantee will provide your visitor with greater confidence to purchase your product. Try to make your guarantee simple and without too many conditions. Always honor your guarantee without question or delay. 5. Conclusion Getting plenty of hits to your web site is a very positive situation to be in. By implementing some of the hints provided in this article, you can convert these visitors into being your customers. -- Article by Kevin Sinclair, CPA, of Be Successful! Business & Personal Success Resources (http://www.ksinclair.com/). He is the author of 2 free ebooks: "Success Secrets" & "How To Choose A Home Based Business". Kevin is also the publisher of "Be Successful News" - a free ezine dedicated to your online business success - to subscribe, send a blank email to mailto:pbsr-subscribe@listbot.com ================================================================ 3) NEWS & CHANGES AT FRANK BAUER'S $1,000,000 WEB-MALL! This section will keep you updated on all important news & updates regarding Frank Bauer's $1,000,000 Web-Mall. Below you will read about the 2 most important news & updates during the month of January. =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- 01/08/00 - The Share-the-wealth Downline Club changed it's name to Share-the-wealth Marketing Group to show better what their message is: Join this marketing group, composed of leaders and teachers, and people willing to learn from each other today! Their web-site also got a major update. http://www.million-mall.com/business-tools.shtml 01/09/00 - A new free e-zines directory got added at the 'List of "FREE Places on The Internet"'. To find the right e-zines for you go here: http://www.million-mall.com/free.shtml 01/15/00 - The Masters of Marketing Inner Circle program got added to Frank Bauer's $1,000,000 Web-Mall. Mike Enlow, the "Godfather of Technology Marketing" reveals *all* of the marketing tricks and techniques he has used - both online and off. Please check it out at: http://www.million-mall.com/information-resources.shtml ================================================================ 4) "Yours Truly, Anonymous" by Joe Reinbold How many times today have you gotten an email message with an offer in it for a money making deal or some type of service? Probably many times! And, how many of those messages had no individuals name or contact information, just a web site URL? Again, probably many! I received one a couple of hours ago that had a pretty good offer in it, one that I a least was willing to check out further. It was a network marketing program that was in Pre- Launch and I had not heard of it before, so it appeared to be pretty new. The email had no name on it either in the body or in the "From" line. All it had was a URL to the web site. So off I went to the web site. The home page was well done and it described a typical network marketing program. There was no identification on the home page as to who the sponsor was nor was there any specific information about the company other than its name. I spotted a link entitled "About Us" and clicked on that. Nothing there either in respect to the name of the individuals running the business, where it was located or how to contact them. You would think that on a page titled "About Us" you would see that type of information. But all this page had on it was a description of a network marketing company, in generic terms. So I checked out the page "Terms of Membership" and that page was also void of any contact information. I did note that the company was probably in Texas since part of the agreement indicated that ......would be governed by the laws of the State of Texas. I checked out every page and they were all void of any identification of the people running the program. Even the "Contact Us" page had a input form to send them a message rather than listing an actual email address. One of the first things I want, and you should want, before doing business with a company is to know who they are, where they are and whether I would be able to contact them by email and telephone if necessary. I want to be able to have some trust in the people I do business with just as I want to create that trust with my customers. I want to know that there is a real live person there to talk to. It worries me that some people doing business online are afraid to identify themselves fully or even partially in some cases. It worries me that some people will surf up to that site and other sites like it, read it, like it, charge a considerable amount of money to their credit card and they don't know anything about the company. It also bothers me that people try to market products by email without identifying themselves (other than their email address and sometimes that is false) and expect to be successful. It reminds me of when I used to do a lot of snail mailings and the response mailings would be very similar. No return address, no name and address inside the envelope other than the promotion company's address and an ID number on a circular. I know a lot of you have gotten those! And in most cases they went right in the circular file. Well now you have a button that you can use to put them in the circular file! The company you should want to deal with is the one that makes full disclosure of who they are, has a privacy statement that spells out what they are going to do or not do with your personal information, and provides accurate information about their products and services. You don't want to deal with someone who appears to be hiding behind a web page, they may be here today but gone tomorrow! Do you use "Yours truly, Anonymous" as your signature file? -- Joe Reinbold, owner of The Entrepreneur's Home Business Link publishes a free weekly email newsletter "Home Income Quarterly E-dition" which is dedicated to assisting online marketers. For a free subscription just mailto:subscribe@homebizlink.com or visit his site at http://www.homebizlink.com ================================================================ 5) FEEDBACK SECTION Each issue, we are going to post a few feedback emails from our readers and answer them here in this section. If you want your email to be included here, send it to: mailto:News@million-mall.com?Subject=Feedback-Include If you don't want us to publish it, send it to: mailto:News@million-mall.com?Subject=Feedback-Exclude =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- "News for all existing members of Frank Bauer's $1,000,000 Newsletter Referral Program: You can now submit your ads & sponsor ads right online in the members area of your web site. Please take a look at: http://www.million-mall.com/news/ With this new feature the system will check right away if you have sufficient LCP's and confirm your ad right away. No more waiting for an approval email! Frank Bauer's $1,000,000 Newsletter does also offer a free webmaster resale program. You can earn 25% commissions on every LCP's sale! For more details check out the FAQ section at: http://www.million-mall.com/news/ If you have any questions, please let me know." ================================================================ 6) Classified Ads Section Frank Bauer's $1,000,000 Newsletter is not offering free classified, but every subscriber can earn and/or buy "Line Credit Points" (LCP's)! You can earn LCP's by referring new subscribers to Frank Bauer's $1,000,000 Newsletter. For every new subscriber you will receive 1 LCP. To receive LCP's for new subscribers, just tell your referrals to subscribe to "Frank Bauer's $1,000,000 Newsletter" for FREE by: Filling out the online subscription form in the newsletter section of my web site at: http://www.million-mall.com/news/####.html Just replace the #### with your Referral ID#. To receive your Referral ID# please join the "Frank Bauer's $1,000,000 Newsletter Referral Program". Just sign-up for free at: http://www.million-mall.com/news/ Every time one of your referrals subscribes to Frank Bauer's $1,000,000 Newsletter, you will receive notification via email. This notification will include information regarding the new subscriber as well as your current number of LCP's! You can exchange your LCP's against classified ad space in this newsletter. For every LCP you can place one line of classified ad space in one issue. Each line of your ad should not exceed 64 characters (including spaces). . The minimum ad length is one line, the maximum is 50 lines. To submit an ad, visit the "Members Only Area" at: http://www.million-mall.com/news/ Click on the 'Members Only Area' link and use your Referral Program ID# and password to enter. If you are interested in buying LCP's, please email my autoresponder at mailto:News-PA@million-mall.com for the "Paid Advertisement Guidelines". Frank Bauer's $1,000,000 Newsletter does accept VISA, Mastercard, AMEX, Diners Club, Discover and JCB card as well as check and money order! Thank you. =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- /////////////// ARE YOU LOOKING FOR SUCCESS? \\\\\\\\\\\\\\\\\\\ PERFORMANCE NOT PROMISES!! That's what makes this program unique in the marketplace. The only real way to develop a real & meaningful income is to tap into a simple, easy-to-follow Proven Plan of Action. And that's what our Downline Direct Auto-Pilot Recruiting System can do for you. You will receive two FREE websites, a Auto-Pilot Recruiting and ISI Company website, with RealTime Genealogy, Online Store, Sales and Volume Tracking! FREE full use for 60 days, just submit your CORRECT information into the form to receive the websites with NO obligations. 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To unsubscribe from this free newsletter please email: To review "Frank Bauer's Choice", which just may be the right company for you, send an email to my autoresponder at: mailto:Franks-Choice@million-mall.com ================================================================ ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸, Frank Bauer's $1,000,000 Newsletter * http://million-mall.com August-Sievers-Ring 15 * 24148 Kiel * Germany Voice: +1-530-326-4183 * Fax: +1-530-654-6402 or +1-801-365-6193 ICQ#: 8036878 * Email: mailto:Frank.Bauer@million-mall.com ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸, Does your web site need more traffic? Our Web Site Promotion Service submits your web site to 1000+ search engines & directories for only $24.95! Visit: http://million-mall.com/submit.shtml ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸, Still no million? Amazing lists of resources! Help for EVERY business! All FREE: Newsletter, Downline Team, Classified links & More! The BEST of & about Network Marketing! Frank Bauer's $1,000,000 Web-Mall ==> http://million-mall.com ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸, (C)2000 by Frank Bauer (except as noted) ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,