================================================================ More4you Newsletter ... more tips, training & tutorials for webmasters & entrepreneurs. -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Everything you need to make your website & business a success! ******************************** Issue 68 - February 01, 2002 ******************************** Published & edited by Frank Bauer www.million-mall.com & www.million-mall.de www.add2it.com & www.add2it.de ================================================================ The More4you Newsletter is delivered by subscription only. Subscription and removal instructions are located at the end of this newsletter. Table Of Content: -=-=-=-=-=-=-=-=- 1) Good Morning... ! 2) Sponsor Of This Newsletter Issue 3) First Article: "Why You Should Publish an Ezine" by Gail Hornback 4) News & Changes At Add2it & Million-Mall! 5) Second Article: "10 Nimble Ways To Radiate Your Sales!" by Larry Dotson 6) The Question & Answers Section 7) Advertising Information & Classified Ads 8) Newsletter Notes & Policies ================================================================ 1) Good Morning... ! -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- I would also like to welcome you to the 68th issue of the "More4you Newsletter"! Today is Friday, the 01st of February, 2002. The current number of subscribers is: 3287 Finally the new E-Shop (Add2it E-Shop Pro) is officially online and does not only offer a great script bundle as it's newest special, but also many new payment options for the customers. As usual all Add2it affiliates can earn up to 45% on to tiers also on this special bundle. The release date of the next versions of Add2it Mailman Free / Pro is slowly but surely getting closer too. But still some more work to do... the Pro version will really get great new features. OK, now let's get started immediately ... ... have fun, relax and enjoy! Frank Bauer Publisher & Editor of the "More4you Newsletter" ================================================================ 2) Sponsor Of This Newsletter Issue: ´´~`` ( o o ) +----------------------.oooO--(_)--Oooo.----------------------+ | Get the mailing list management script that every publisher | | and webmaster needs to be successful and don't just take my | | word for it... read what many other say about it and | | get your own copy of Add2it Mailman Pro today at: | | http://www.add2it.com/go/to.cgi?l=mailman-pro | +-------------------------------------------------------------+ ================================================================ 3) First Article: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- "Why You Should Publish an Ezine" by Gail Hornback -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Every 24 hours, there are an average of 30,000 NEW (that's right, BRAND NEW), Internet users. This means that every day, 30,000 people log on to the Internet that have never been here before. If you ask me, that's mind boggling! This is in addition to the hundreds of millions of Internet junkies and fortune-seekers that already spend their precious time glued to a PC monitor. :-) The number 1 reason that all these folks are using the Internet? INFORMATION!! If you are attempting to create and manage a successful Internet Business (e-Business), then you MUST distribute YOUR INFORMATION to these Internet Users. And with this many folks going on line daily, the odds are in your favor, that you will find people who are looking for what you have to offer. What an opportunity! Well, by far, the BEST way to reach these people with your information is by publishing your own Ezine. (I started to say the "easiest way" in that description, but wouldn't want to mislead you into thinking for one minute that it does not involve a lot of work.) As we work with people on a daily basis, we continue to find that one of the biggest hurdles for many is simply not knowing where to start. The best place to start is always the beginning. And that means that you need to understand exactly what an Ezine is, and why in the world you need one! What is an Ezine? The word Ezine has not been around very long. Another of the many additions to the English language since the introduction of the Internet - it stands for E-lectronic Maga-zine. E - zine. Synonymous with the word "newsletter", an ezine is a publication, usually delivered by email. Some ezines are strictly web-based, published on the Internet. But notification that a new issue is ready to be read would be sent to subscribers via email. Why Publish an Ezine? Just like hard-copy magazines and newsletters that we receive via US Snail-Mail, there are any number of reasons to publish an ezine. MOST ezines, are directly connected to a website. Some are for profit, others are not. ALL ezines deliver information, related to a specific subject, to interested subscribers on a periodic basis. If you are involved in managing a successful e-Business, publishing an ezine is CRITICAL to its growth and success. As an e-Business owner, the bottom line 'reason' to publish an ezine is: *To stay connected and build relationships with your site visitors.* 1. Staying connected. Internet surfers are a curious breed. You should know. You're one of them! Think about the way you surf, searching the Internet for those valuable nuggets. You visit site after site after site. Always in a hurry, of course. Never reading anything thoroughly, at least not the first time. We've all learned the valuable skill of scanning and speed-reading!! When something catches your eye that you feel is valuable, you will probably do one of two things: 1) bookmark the site 2) subscribe to their ezine (or both!) Otherwise, you will NOT remember where you found your information and return. And for most of us surfers, the old addage is true - "Out of Site, Out of Mind". So, any site without an ezine leaves the average surfer only one option. And only half as much of a chance that the interested visitor will remember where he found you and return. Your ezine allows YOU to keep the connection with your site visitors. They may not remember to come back to you. But you will be in contact with them, reminding them you are there. 2.Building Relationships. You have to stay connected to accomplish this part of the "reason". But it is definitely the MOST IMPORTANT part of the reason for publishing an ezine. If you are working hard at your e-Business, there is usually one ultimate goal.....to make money! In order to make money, you must sell something. Duh! In order to make sales, you MUST DEVELOP RELATIONSHIPS of TRUST. Sure, you'll make a sale here and there, but we're talking REALLY SELLING. Repeat sales, backend sales, return customers. Get the idea? Your Ezine should reach out to your site visitors in a way that allows them to see who you are. Your goal will be to give them something of value in every issue, while adding to their knowledge of who you are, in an effort to build a relationship of trust and loyalty. (You are someone who can be trusted, right??) No phony stuff here, either. Keep this thought in mind: <> Keeping that basic philosophy as the foundation of everything you do as you develop your Ezine, (and your e-Business) will be your ticket to success. Not overnight success, mind you. But good old, hard working, well-earned success. So, with that understanding of what an Ezine is, and why you would choose to publish one, are you ready to get started working? -- This article by Gail Hornback is an excerpt from the soon-to-be- released ELearning Study Guide, "How to Create Your Own Ezine, and Profit From It". The most recent Ecourse, "How to Create, Publish and Market Ebooks" is available at http://cmymtc.com/elearncntr.htm Download your FREE Preview today! ================================================================ 4) News & Changes At Add2it & Million-Mall: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- This section will keep you updated on all important news and updates regarding: www.million-mall.com & www.million-mall.de www.add2it.com & www.add2it.de Below you find out about the 5 most important news & updates during the month of January. -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- English / Englisch: 01/01/02 - The latest issue of the "More4you Newsletter" is now online available in the back issues section at: http://www.million-mall.com/news/ 01/14/02 - The new e-shop does not only offer you a great special offer for the month of February, it also offers a couple of new payment options. See it with your own eyes at: http://www.add2it.com/scripts/order.shtml 01/23/02 - If you need more traffic at your web site, please take a look at our new offer to submit your site to the search engines at: http://www.add2it.com/increase-traffic.shtml -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- German / Deutsch: 01/23/02 - Wenn Sie mehr Besucher auf Ihrer Webseite haben möchten, schauen Sie sich unser neues Angebot zur Suchmaschinenanmeldung an unter: http://www.add2it.com/mehr-besucher.shtml 01/31/02 - Der neue E-Shop bietet Ihnen nicht nur ein spitzen Angebot für den Monat Februar, sondern auch noch viele neue Bezahlungsoptionen. Überzeugen Sie sich selbst unter: http://www.add2it.com/skripte/bestellung.shtml ================================================================ 5) Second Article: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- "10 Nimble Ways To Radiate Your Sales!" by Larry Dotson -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- 1. Email each visitor a satisfaction questionnaire after they purchase. This will allow you to improve your order system, customer service, site, etc. 2. Give a percentage of your profits to a cause your customers would like. It could be a charity, school, environmental improvements, etc. 3. Take harsh criticism the right way and improve your online business. Don't get down in the dumps, improve the situation so it doesn't happen again. 4. Try bartering before you buy services, supplies and equipment for your business. You can use the extra money you save on advertising your business. 5. Give away a follow-up email course on an autoresponder. Include your ad with each lesson. People will buy quicker when they see your ad repeatedly. 6. Make sure your classified ads don't sound like an ad. Don't ask people to buy anything or they won't click, give something away instead. 7. Give your free bonus products extra perceived value. Don't use the phrase "free bonuses" use the phrase "you will also get". 8. Keep your visitors on your web site longer. The longer they stay, the greater chance they will buy. Just hold a treasure hunt contest on your web site. 9. Make sure you're always creating new products and services or improving old ones. Most products or services won't stand the test of time online. 10. Split the cost of online advertising and marketing by sharing a web site with a similar, non-competing business. You would both put up half the cost. -- Get over 40,000 FREE ebooks and more when you visit: http://www.ldpublishing.com ================================================================ 6) The Questions & Answers Section: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Each issue, we are going to post a new question of interest for all marketers and the best answer(s) to the question of the previous issue. The question for the next issue: -------------------------------- This time I have some very interesting questions for all webmasters. Please be so kind and answer a short survey in regard to pay-per-click, search engines and FFA at: http://www.add2it.com/more4you-survey.shtml The result will be published in the next issue. You have an interesting question you would like answered? Please send your question to: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- The question of the last issue: ------------------------------- Last issue I asked you to answer a short survey in regard to web-site and business development. The results of the survey: -------------------------- 1. Can you point out a single task you did in 2001 that increased your web site traffic and / or sales the most? Yes - 46.67% No - 43.33% Not Sure - 10.00% 1a. Here are the most interesting tasks (in the order of their importance): - started my own newsletter ( see http://ecommerce.internet.com/news/insights/ectech/article/0,3371,10378_893431,00.html ) - placed ads in newsletters ( see http://million-mall.com/news/news-faq.shtml ) - offered free stuff ( see http://www-million-mall.com/free.shtml ) - advertised with pay for task ( see http://www.compareyourclicks.com/ ) - improved search engine ranking ( see http://www.outreach.utk.edu/searchengines/ ) - wrote my own articles ( see http://drnunley.com/ARTCL53.htm ) - wrote an ebook ( i.e. Mr. Tips Viral - http://starterkithaven.com/tips1.htm ) - added signature to my outgoing emails ( see http://www.coolsig.com/makeasig.htm) Comments: Most said their most important task has been to start their own newsletter. I believe the same... maybe that's why I started this newsletter already July 1996. :) Placing ads in newsletter, paid or free, came in second in the successfully finished tasks of 2001. 2. Do you have that one most important task you plan to do in 2002 to increased your web site traffic and / or sales already in mind? Yes - 73.33% No - 10.00% Didn't decide on it yet - 16.67% 2a. Here are the most interesting tasks (in the order of their importance): - publish & promote my own newsletter ( see http://www.ezinemarketingcenter.com/ ) - use pay per click advertising ( see http://www.compareyourclicks.com/ ) - advertise in newsletter ( see http://million-mall.com/news/news-faq.shtml ) - advertise more ( see http://www.profitjump.com/articles/#advertising ) - get my site launched ( see http://www.merlet.com/ ) - write more own articles ( see http://drnunley.com/ARTCL53.htm ) - write new ebook ( see http://ebook-generator.com/ ) - offer more free stuff ( see http://www-million-mall.com/free.shtml ) - focus on offline marketing ( see http://www.site-exposure.com/ ) - place ads in offline newsletters & magazines ( see http://www.ecola.com/news/press/ and http://www.newspapers.com/ ) Comments: Also with the planned tasks for 2002, starting and promoting your own newsletter can in first. But instead of advertising in newsletters (which came in third) use pay per click advertising came in second. Altogether you can see that a much bigger group plans to do certain tasks in 2002 (73.33%) than already finished an important task in 2001 (46.67%). 3. Is there a question you have which answer would help you to increased your web site traffic and / or sales? Yes - 36.67% No - 33.33% Can't think of it now - 30.00% Comments: There have been a whole bunch of interesting questions submitted by subscribers. In this and during the next few issues we will try to answer most of them right here in this section. The questions for the next issue in regard to pay-per-click, search engines and FFA are located at: http://www.add2it.com/more4you-survey.shtml 4. Are you a subscriber of the More4you newsletter? Yes - 86.67% No - 0.00% Don't know - 13.33% Comments: Compared to the last survey we had this time more subscriber participation and less people who don't know if they are subscribers of this newsletter. ================================================================ 7) Advertising Information & Classified Ads: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- The More4you Newsletter is not offering free classified ads, but you can earn and/or buy "Line Credit Points" (LCP's) and exchange them against classified ad space! If you are interested in buying LCP's, please send an email to the autoresponder at . You will receive the "Paid Advertisement Guidelines" by email. To learn how to earn LCP's or to see the FAQ section go to: http://www.million-mall.com/news/ And now let's see the latest ad news... ... yes, ads can be news too. :) -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Are You Fed Up Of Not Making A Full-Time Online Income? "Obviously You Haven't Been Reading Dare to Profit!..." 'Dare to Profit' is a Marketing Tips newsletter dedicated to helping real people like you achieve online success! Subscribe Now and get 8 Very helpful Internet Marketing e-books at NO out-of-pocket expense! Subscribe at: http://www.daretoprofit.com/newsletter , Or click here: mailto:webmaster@daretoprofit.com?Subject=Subscribe-me -<1-E>- Special Notice for our subscribers: It seems like everybody these days has been rehashing the same old thing about how to "make money on the Internet". That's why what I'm about to tell you seems so noteworthy... I've recently been in contact with someone who has been using the Internet and technology to earn large sums of money (we're talking millions of dollars) using a completely different approach: His name is Mike Enlow, and he's been endorsed by many of the most successful marketing experts in the world as the "pioneer" of using technologies to literally cut risk so you *can't fail!* For his many innovations, he is often called the "godfather" of the online marketing revolution. Frankly, I would be doing you a disservice if I didn't let you know about his most creative endeavor yet - a virtual online marketing encyclopedia - the "key to the vault" I believe will unlock profits for you like nothing else on the net. When I approached Mike about his new program, I was able to arrange for my readers to get into this information *right away* by getting you access to his famous 8-page report; "Sand Castles to Empires, How To Start With Nothing and Create Great Wealth." Read it at your earliest convenience as it is available for just a short time for you, my readers. Go there now: http://add2it.com/go/to.cgi?l=momic -< - >- Are you looking for an affordable Home Based Business that will get you started off on the right track? Or, do you want to add more income to your present web site and not go broke trying to do it? Visit NOW! http://www.bizpromo2001.com -<1-E>- You can PLAY the German Lotto, WIN Tremendous Prizes and EARN Huge Commissions when YOU become an Agent for FREE!!! - LottoTeam offers now a free fun drawing on their web site in which you can win 500,000 Euro, a new car or cash prizes from 50 to 500 Euro! - The LottoTeam Guarantee: If you play LottoTeam for 12 months without ever winning, LottoTeam will pay you 10,000 Euro! You can't lose with LottoTeam! - Up to 32.5% first level commission - easy for you to earn! - Up to 1,000,000 Euro in Bonuses paid! - LottoTeam has a free, self replicating web site for all members in three languages... English, Spanish & German! Click to win: http://add2it.com/go/to.cgi?l=lottoteam -< - >- Guaranteed to Make Money!! Take a look at the new website everybody is flocking to. You're guaranteed to make money! This is brand new. Get in EARLY for a change. http://hits4sure.com An EzineADventure AD. Click Below - Get Your FREE Ads NOW! http://www.ezineadventure.com/Default.asp?id=3360 -- DOUBLE YOUR SUBSCRIPTION RATE with the free ezine advertising system at Free Traffic Builders. Harness the power of viral marketing to get hundreds of new subscribers every week! It's free! Click here! http://freetrafficbuilders.com/cgi-bin/index.cgi?id=2584 -< - >- Internet Masters Guarantee Your Success! Wish you could find a team of Internet Masters who would guarantee your success on the Internet? Now you have! Discover how to get their help right now at: http://www.roibot.com/w.cgi?R19306_MnM An EzineADventure AD. Click Below - Get Your FREE Ads NOW! http://www.ezineadventure.com/Default.asp?id=3360 -- Does Your Web Site Need More Traffic? Your web site will be submitted to over 1000 search engines and directories without any effort from your side! Let us do all the work for you today: http://add2it.com/go/to.cgi?l=submit -< - >- Free Ebook with YOUR Affiliate Links Drive Traffic to your site, Increase signups to your ezine and Make Money by giving away the Ebook with Your Links Branded for free! http://www.linkcounter.com/go.php?linkid=194517 An EzineADventure AD. Click Below - Get Your FREE Ads NOW! http://www.ezineadventure.com/Default.asp?id=3360 -- Are you tired of searching for ad rates, or how to place a classified ad in an ezine, or which ones to advertise in? The Directory of Ezines, a hassle-free guide to ezine advertising is your solution. Samples, details, free gift, how to order and subscribe to our ezine at: http://add2it.com/go/to.cgi?l=ezines -< - >- Home Security Launched Cognigen Networks Inc announced last week their newest addition to their line of products and services, home security systems. Protect America, one of America's fastest growing providers of home security monitoring service, was selected from a very competitive pool of service providers to become the first home security vendor for Cognigen. Protect America, Inc. will take the orders directly from the Cognigen web site, http://cognigen.net/ProtectAmerica/?add2it handle all customer service, and provide 24-hour home monitoring service for their customers. -< - >- No One Offers You a Better Deal On Ezine Ads. Send YOUR AD to 1000s for only Two Dollars. See the Difference NON SPAM Ezine Ads Make. http://add2it.com/go/to.cgi?l=twodollarads -< - >- If you are a list owner or plan to have your own soon, you need to check out my new list host software! http://www.add2it.com/ref/track.cgi?id=jtd&pid=5 It can run unlimited lists and the options are unbelievable! It will handle the subscribes and unsubs for you and send not only you a message letting you know what is going on, but can send your subs a message you have preset for them as a welcome and so much more! You can set up your subscriber form to ask for just first name and email address, as I have chosen to do, or several more options to make your list info as targeted as possible and you have got to go SEE it to get a glimmering of all this software offers for ONLY $49.00! I tried the free trial and an hour later was checking into the purchase option and if I could set it up with NO cgi or perl knowledge, anyone can use it! http://www.add2it.com/ref/track.cgi?id=jtd&pid=5 It costs you nothing to try out the trial and I would just bet you will love it as much as I did! No longer will I have to worry about a list host shutting me down because all of a sudden they change their policies and I will never again know the nightmare of last week when I was shut out of my own list and told I was "not a member"! - Jan Tallent-Dandridge, Marketing Warrioress/Publisher -< - >- The New and Improved Cognigen PC Cognigen has recently completed a complete product update of their Cognigen PC site this week. On top of adding over 10,000 more products to the store, they have also cut prices by as much as 20% in some cases. http://cognigen-pc.com/?add2it Take a moment to check out the store and to see first hand all of the possibilities that are out there for you! Don't miss their new 1 GHz AMD systems! -< - >- ================================================================ 8) Newsletter Notes & Policies: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- a) Please feel free to forward this newsletter in its entirety to your friends and associates. This information may not be electronically or otherwise transferred for any other reason. All rights reserved. b) Privacy statement: Your name and email address will never be traded or sold with any third party. c) To subscribe to the "More4you Newsletter" visit: http://www.add2it.com/mmp/sub.cgi?m4u=!FL or send an email to: d) When you subscribed you supplied the following data: First name: Last name: Email address: Referrers ID: To edit your name, please visit: http://www.add2it.com/mmp/ed.cgi?m4u= e) To unsubscribe from this free newsletter please visit: http://www.add2it.com/mmp/unsub.cgi?m4u= or send an email to: f) To receive a back issue of the "More4you Newsletter", please download it from the newsletter section at: http://www.million-mall.com/news/ g) If you are interested to advertise in the "More4you Newsletter", please send an email to the autoresponder at . You will receive the "Paid Advertisement Guidelines" by email. h) Disclaimer: While I believe that the ezine advertisements are ethical, I cannot be held responsible for any claims made by third-party advertisers. i) If you would like to be the sponsor of next months issue, please send an email to the autoresponder at . You will receive the "Sponsorship Guidelines" by email. j) If you'd like to write an article with tips, a training article or a tutorial for webmasters or entrepreneurs, please send an email to the autoresponder at . You will receive the "Author's Guidelines" by email. k) I welcome all comments, questions, tips, news, topic suggestions and other material related to tips, training and tutorials for webmasters and entrepreneurs. Please submit your material for publication to: l) To review "Frank Bauer's Choice", which just may be the right company for you, send an email to my autoresponder at: m) If you would like to cross link your web-page to "Frank Bauer's $1,000,000 Web-Mall" @ http://www.million-mall.com to increase our Web-Traffic please read the instructions on my web page at: http://add2it.com/go/to.cgi?l=crosslink ================================================================ More4you Newsletter http://www.add2it.com/news/ Publisher & Editors: Address: P.O. Box 620, Sydney NSW 2001, Australia Voice: +1-650-488-8328 Fax: +1-413-403-2654 More contact information at: http://www.add2it.com/contact.shtml =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Does your website need more traffic? Your website will be submitted to over 1000 search engines & directories! Guaranteed! Visit: http://www.add2it.com/go/to.pl?l=m4u-moretraffic =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Are you still searching for... ? Amazing lists of resources and the best sites to shop. The best of & about network marketing and other resources. How to build your traffic & your business. You will find all this and more at: http://www.million-mall.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Would you like more... ? http://www.add2it.com Scripts & Service for Webmasters =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- (C)2002 by Frank Bauer (except as noted) ================================================================