================================================================ More4you Newsletter ... more tips, training & tutorials for webmasters & entrepreneurs. -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Everything you need to make your website & business a success! ******************************** Issue 80 - February 01, 2003 ******************************** Published & edited by Frank Bauer www.add2it.com & www.add2it.de www.million-mall.com & www.million-mall.de ================================================================ The More4you Newsletter is delivered by subscription only. Subscription and removal instructions are located at the end of this newsletter. Table Of Content: -=-=-=-=-=-=-=-=- 1) Good Morning & Happy New Year... ! 2) Sponsor Of This Newsletter Issue 3) First Article: "Are You A Pelican Marketer?" by Willie Crawford 4) News & Changes At Add2it & Million-Mall! 5) Second Article: "How To Create Your Own Product Or Service (Part 2)" by Willie Crawford 6) The Question & Answers Section 7) Advertising Information & Classified Ads 8) Newsletter Notes & Policies ================================================================ 1) Good Morning & Happy New Year... ! -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- I also like to welcome you to the 80th issue of the "More4you Newsletter"! Today is Saturday, the 01st of February, 2003. The current number of subscribers is: 4764 On the 8th of January Add2it Mailman Pro 2.50 has been released. The most important new feature is it's new bounce handling ability. To read about the other changes, please visit: http://www.add2it.com/scripts/mailman-pro-history.shtml Additionally on the 31st of January a new script has been released: Add2it ReferThem Free 1.00 Add2it ReferThem Free allows you to place simple cut-and-paste HTML on your website that allows your visitors to e-mail and notify associates or friends about your website. You can place the code in multiple places on any pages you like. Download this script for free and start promoting your web site today. There is also an interesting change for all current and future members of the Add2it Affiliate Program: From now on you can earn up to 50% in commissions on two tiers on all profits after taxes of script sales (35% on tier one and 15% on tier two). And you can now earn up to 20% in commissions on two tiers on all profits after taxes of service sales (15% on tier one and 5% on tier two). OK, now let's get started immediately ... ... have fun, relax and enjoy! Frank Bauer Publisher & Editor of the "More4you Newsletter" ================================================================ 2) Sponsor Of This Newsletter Issue: ´´~`` ( o o ) +----------------------.oooO--(_)--Oooo.----------------------+ | Get the mailing list management script that every publisher | | and webmaster needs to be successful and don't just take my | | word for it... read what many other say about it and | | get your own copy of Add2it Mailman Pro today at: | | http://www.add2it.com/go/to.pl?l=mailman-pro | +-------------------------------------------------------------+ ================================================================ 3) First Article: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- "Are You A Pelican Marketer?" by Willie Crawford -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Watching the pelicans catch fish near my house reminded me of how some online marketers behave. These pelicans fly high over the water where the unknowing fish don't notice them. The pelicans spot a big fish and dive at high speed into the water. A few seconds later the pelican surfaces and gulps down the fish. There's only one problem with the way this particular species of pelican fishes. Their method eventually leads to their demise. You see, as the pelican dives into the water at high speed, intensely focusing on the target fish, he is damaging his eyes. Eventually, these pelicans go blind, then they starve to death. There are other water bird that slowly swim along, and when then spot a fish, they dive for it and seem to have just as much success as the pelicans at getting a meal. Their tried and true method provides them with a nice meal too. Swimming along looking for fish rather than flying above the water has other hazards, but they don't blind themselves in the process of getting a meal! Many online marketers, are "pelican marketers". They fly high above the market place looking for an unaware victim or prospect. Then they swoop down forcefully and offer them a product or service that the marketer really doesn't even believe in. He eats that day, he makes a profit. However, in the process he often destroys all possibilities of repeat sales. He burns the bridge to future business, in effect "putting out his own eyes". The non-pelican marketer knows that to enjoy a steady lifetime of fish, he needs to do 2 things: 1) He needs to make sure he offers his customers and prospects things that will really improve their lives. He needs to serve the customer rather than using him. 2) He needs to develop a marketing system, or plan that isn't centered around one-shot sales. Instead, he needs to develop a line of products that provide him with a steady stream of orders from the same customers. How do you do this? You develop a stream of products that all solve your target market's problems. Using pelican marketing - not developing long-term relationships with your customers, means that you must constantly search for new customers. For long-term business success, it's much more profitable to focus most of your energy on serving existing customers. Then instead of seeking new customer full-time, you spend a small portion of your time prospecting. The majority of your customers will come from repeat business and referrals from your happy existing customers. Examine your marketing efforts today. Ask yourself if you're a pelican marketer. If you are, open your eyes to the fact that this will likely lead to your ultimate demise. This is a fact of life for the pelican marketer. This is a fact of life for the pelican. The only really old pelicans I ever see are those that hang around fishing piers receiving handouts from sympathetic fishermen. -- Willie Crawford is an expert on internet marketing, joint ventures, buying and selling reprint rights, and building business through networking. His directory of seminars, workshops, conferences, and tele-events is at: http://InternetMarketingSeminarSchedule.Com ================================================================ 4) News & Changes At Add2it & Million-Mall: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- This section will keep you updated on all important news and updates regarding: www.add2it.com & www.add2it.de www.million-mall.com & www.million-mall.de Below you find out about the 9 most important news & updates during the month of January. -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- English / Englisch: 01/01/03 - The latest issue of the "More4you Newsletter" is now online available in the back issues section at: http://www.add2it.com/news/issues.shtml 01/08/03 - Add2it Mailman Pro V2.50 has been released. For a complete list of new functions, please visit: http://www.add2it.com/scripts/mailman-pro.shtml 01/15/03 - Check out a great now way to generate traffic to your web site at: http://www.million-mall.com/traffic-building.shtml 01/20/03 - Now affiliates can earn up to 50% commissions on two tier on the profits after taxes. Please take a look: http://www.add2it.com/ref/ 01/30/03 - New links on the "X-Linking helps everybody" page at: http://www.million-mall.com/cross.shtml 01/31/03 - A new script has been released: Add2it ReferThem Free V1.00 For a complete list of functions, please visit: http://www.add2it.com/scripts/referthem-free.shtml -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- German / Deutsch: 08.01.03 - Add2it Mailman Pro V2.50 wurde veröffentlicht. Um die komplette Liste der neuen Funktionen zu sehen, besuchen Sie bitte: http://www.add2it.com/skripte/mailman-pro.shtml 15.01.03 - Schauen Sie sich diesen grossartigen neuen Weg an um Traffic für Ihre Website zu generieren: http://www.million-mall.com/traffic-building-d.shtml 31.01.03 - Ein neues Skript wurde veröffentlicht: Add2it ReferThem Free V1.00 Um die komplette Liste der neuen Funktionen zu sehen, besuchen Sie bitte: http://www.add2it.com/skripte/referthem-free.shtml ================================================================ 5) Second Article: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- "How To Create Your Own Product Or Service (Part 2)" by Willie Crawford -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- In the first installment to this series, we looked at creating and marketing your own info product. I gave several concrete examples of info products I created with very little investment of time or money which sell with tremendous success. If you missed that article, it's posted online at: http://williecrawford.com/limitless22november02.html In this installment let's look at creating and marketing your own services. When looking at marketing your own services you should thoroughly examine, brainstorm, and tear apart several critical issues. These issues are: - What services are you qualified to offer - Will offering this service provide a good return on your investment of time and money - Is this service suitable for leveraging by offering through an affiliate program - Is there sufficient market for this service to offer a steady stream of customers long term - Can you develop a line of back-end products to increase the revenue stream from offering this service Let's briefly look at these issues. Most of us possess some unique talent that we can use to create a service and earn an income from sharing this talent with others. Talents that come to mind immediately are web design, graphic design, copywriting, programming, data entry, script writing or installation, legal research, website optimization, website promotion, diet counseling, fitness coaching, personal coaching and counseling, proofreading services, ghost writing services, and too many other possibilities to list here. All of these services can be and are marketed successfully over the internet. Develop a reputation for delivering quality in any of these areas and you will get a steady stream of customers. When looking at what service you might offer as your own "product" also consider services that allow you to leverage yourself more. To do this I generally think of services that can be provided semi-automatically and delivered in an almost endless quantity. The distinction between product and service may get a little blurred here but that's ok. What are "services" that might fall within this category: - Pay for subscriber/lead services - Pay for website traffic/visitor services - Website submission or promotion services - Website monitoring services - Website translation services - Website hosting services (very competitive) - Remote script hosting services - Custom content provider services - Article writing or distribution services - List management services - Providing custom diet plans - Providing custom fitness plans - Personal financial management services ... you get the idea. Think of services that you can generate and provide with the aid of software so that you really do have an unlimited supply. Look at how you can improve on existing services or come up with totally new services. Realize that if you don't design your service properly you severely limit its growth potential and the potential to offer back-end or add-on products or services. I recommend services where there is less competition due to difficulty in delivering the service. Difficulty in product delivery as a barrier-to-entry is a good thing. It means it will be longer before someone encroaches on your market. This allows you to perhaps price differently at first and harvest "monopoly profits." Sorry - my economics training is slipping through :-) Many services are so generic that it's difficult to distinguish your service in the mind of your potential customers. This makes your service a commodity and many customers will buy largely based on price. Web hosting is a commodity service that immediately comes to mind. To many customers, one web host is just the same as all others. If you can distinguish your generic product in the mind of your potential customer by becoming known for superior quality or customer service then you no longer offer a commodity. However, that takes a lot of very hard work and time. If you can offer a service FIRST or where there are fewer competitors then your task is easier. When thinking of your service (or product) think in terms of income stream. If you are forced to constantly search for new customers so that you can make a one-time sale, you severely limit your growth potential. If your system brings in customers who use your services over and over again, then you build in repeat business and a revenue "stream." Lead generation and traffic generation services are examples that come to mind. If you deliver quality traffic or leads then your customers will buy from you again and again. Along the same lines... if you can offer a range of different levels of service you increase your revenue stream and back-end sales. An example of this is Lead Factory (a service offered by my friend Marty Foley). You pay for subscribers to your list. His system generates subscribers by presenting your ezine or list subscribe boxes displayed on high traffic websites. Lead Factory offers a product line in that you can specify the quality and demographics of the leads. You can specify that you only want leads from certain countries, or certain other demographics. You can get single opt-in leads, or for a little more, you can get double opt-in leads. Just by giving customers a few choices, this service comprises a range of products and thus a product line. Satisfied customers, such as myself, use the service over and over generating a nice residual income for the provider. Check out this excellent example: http://williecrawford.com/cgi-bin/tk.cgi?subs A service that can be offered in unlimited supply can generally be priced and scaled so that you can also market it through an affiliate program. A service where you manually do most of the work can't generally be marketed successfully through an affiliate program. If you are just selling your time and effort then you generally don't want to share the revenue. Offering a finders' fee or commission is possible with a personalized service but it needs to be "high-end" enough to allow you to charge a premium price. The limiting factor will be the number of hours that you can spend delivering the service. My personal experience with marketing services is that I offered website and ezine promotion services. I also offered website optimization services. I found all of the above too labor intensive for my personal preference. I also noticed that many relative newbies entered the market and offered cut-rate fees. I priced my services based upon the value I placed upon my time and expertise. I noticed many people enter and leave the website promotion and optimization business - I suspect for the same reasons. Don't get trapped offering a service that under-values your time, effort and expertise. A service which really can't be duplicated because you are offering "you" is consulting or coaching. If you have, or if you can develop expertise in an area, then this may be the perfect service for you to market. It can be marketed in many different ways depending upon how you define the service. For example, you can market your expert knowledge through telephone consultations, audio and video tapes, and even tele-seminars. As you go from personal consultation to recorded presentations, you go from service back to product but they all tie together. Marketed properly, one will set you up to offer the other as a backend product. For example, short telephone consultations will often show the customer that they need your longer videotaped or audiotaped presentations. Sometimes listening to an audiotape or tele-seminar will show a customer that he need to set up a personal consultation to discuss to his specific situation more in-depth. Your expertise in effect becomes an entire product line. Creating your own product or service is how you earn the big incomes online... especially if you use the leverage of an affiliate program. Hopefully, this short series gave you the basics of creating your own product or service. You now have a good start for launching your own informational product or service. If you find that you do need one-on-one consultations, I do offer telephone consultations. Details are available at: http://williecrawford.com/consultations.html You can see that I'm not offering you a lot of theory. I'm showing you exactly how I generate and market both products and services :-) Use these examples to examine the feasibility of your own ideas To your success. Willie Crawford -- Willie Crawford has taught thousands the secrets of operating a successful on-line business through his free Internet Business Success Course. It's more extensive than many $197 courses. Sign up today and start building your *successful* online business: www.williecrawford.com ================================================================ 6) The Questions & Answers Section: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Each issue, we are going to post a new question of interest for all marketers and the best answer(s) to the question of the previous issue. The question for the next issue: -------------------------------- This time I have some very interesting questions for all webmasters and entrepreneurs. Please be so kind and answer a short survey in regard to web site traffic, how to build it and how to get quality at: http://www.add2it.com/news/more4you-survey.shtml The result will be published in the next issue. You have an interesting question you would like answered? Please submit it also at: http://www.add2it.com/news/more4you-survey.shtml -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- The question of the last issue: ------------------------------- Last issue I asked you to answer a short survey in regard to cookies, eBooks and online self defense. The results of the survey: -------------------------- 1. Cookies - How can you set them up and use them effectively? (Question submitted by: Mool R. Goel) Charles Miesel: "JavaScript is the easiest although PHP and Perl are available. Use a freeware script and just follow directions." Dr. Irving Zinegold: "Cookies suck. I use autoresponder plus (I see that you don't) and because of that I have to send a cookie. Otherwise I don't use them, I don't agree that they are necessary and I don't recommend them. They are an invasion of privacy... nothing more, nothing less." Dotty Arima: "I find 'Cookies' very useful. I am in and out of so many websites that I often use "Cookies" as a back up to my 'Favorites' file. Also, if your Computer set-up is low on resources, the 'Cookies' can be deleted to add more space. Actually, I think it's important to delete your cookies every day to avoid 'hackers' from accessing to your most used files." Jon Arnold: "Don't use them. Everyone is security-conscious these days, and when the user's browser stops and asks them about accepting a cookie, now the user is uncomfortable at that site." Anonimus: "Why have cookies? Most people, like myself, have cookies turned off because they are untrustworthy. And sites that use cookies, then they are losing my business!" Wayne Sloan: "I don't know about setting them up. I was looking at a mailing list script this past week and recognized a line of code in one of the scripts that placed a cookie on the visitor's machine. You could set the expiration date, and give a name for the particular cookie and so on. But I don't recall whether that was an SQL, CGI or PHP function. The cookie would be placed on the visitor's machine by the server, and would be used to help the server recognize the visitor." Comments: What are cookies? Are they a tool or a danger? They allow to save settings for a web site at the visitors computer. This way the web site can show things the way the visitor want's them... this way they are a tool. They allow a website owner to pay commissions to the correct affiliate... this way they are also a tool. They allow to decrease the number of times a visitor has to see the same pop-up window on a web page... and also this way they are a tool. Is there any way, that cookies can be a danger for the visitor? None that I know about. So why are many afraid of them? Maybe because they don't know what cookies are and what they can do. On their own... cookies can do nothing... they are simply text files that can't do anything... except storing information. They can store e.g. the affiliate ID of a referrer, times a site has been visited or other simple numbers or texts that the visitor, the web site or the browser supplied... they are NOT dangerous at all... :) If you want to learn more about cookies, I would recommend the following web pages: http://mastercgi.com/howtoinfo/cookies.shtml http://www.katsueydesignworks.com/cgi_cookies.htm http://www.katsueydesignworks.com/cgi_cookiesII.htm http://perl.about.com/library/weekly/aa051600a.htm http://perl.about.com/library/weekly/aa031400a.htm 2. Where can I find resources for non-techies to actually format & publish e-books? (Question submitted by: Virginia Reeves) Liz Darby: "Go To Serif at http://www.serif.com and look at 'Page Plus8 PDF'." Dr. Irving Zinegold: "Adobe Acrobat 5.x is $250. There is no finer tool available at any price. PDF format is the preferable choice, but you will have to suffer through the pain of paying for it." Dotty Arima: "You should go to www.planetebook.com. There are endless tools and tricks for helping create EBooks. On this site, you'll find PDF tools, Ebook Tools and Publishing tools. You'll also find Ebook Software as well as most any Ebook you are looking for. A great and simple place to look for EBooks is at the 'Click Bank' website." Lyn Turner: "I went to the public library and they had some really good and easy to understand books on the subject that walked you through it." Wayne Sloan: "There is ebook publishing software advertised all over the web. I would suggest a search using your favorite search engine if you don't already know someone that has the software. Some of the ebooks I own have a statement inside that states 'This ebook was published using (whatever) software. Please visit (specified url) for more information.' Or something to that effect." Comments: The software I personally use and can recommend is Activ E-Book Compiler. It's easy to use and has tons of features. If you like, check it out at: http://www.add2it.com/go/to.pl?l=activebookcompiler If you would like to learn how to create, publish & market E-Books, please visit: http://www.ebookapprentice.com/ And if you would like free HTML design and scripting help, please visit: http://www.ebookcode.com/ 3. Does anybody know a way to actually shut down SCAMMERS and RIPOFF artists? (Question submitted by: William R. Cowart) James M. Booth: "No. Scammers and 'ROA' will continue to flourish as long as there is an abundance of uneducated people (trying to be polite here) who will take the scam ... some of them again and again ... Some of us will join groups so we can display a logo that says our site or our program is approved, and we will pass along to our members and anyone we contact the need to be vigilant. Send our members to join and support the agencies that will certify our site or program. Still, the chance to make fast money will have appeal to many, who will ignore all caution. Inevitably, legislation will have its sway, but some countries will remain a haven for 'ROA'. A quick tool installed on your website will make it easy for people to report a scam, add to data collected, help inform everyone ... and maybe get them to visit your site more often! IF YOU ARE REALLY SERIOUS ABOUT STAMPING OUT SCAMS,THEN CLICK HERE AND FILE A FREE REPORT INTO THE SCAM REPORT DATA BASE" Dr. Irving Zinegold: "Work with your state level law enforcement community. Attorneys General get better results when they ask federal prosecutors to take action. Create a group of concerned citizens who can each donate $10 to stopping rip offs. Then allow yourself to be ripped off, get full documentation of the rip off and prosecute." Dotty Arima: "Go the "ScamCentral", http://scamcentral.hypermart.net. They have a list of current 'Scams'. They also offer additional sections for readers, ie. 'Telephone Scam Alerts', and a 'Scam Alert Board' for reading as well as posting discovered scams. From this site you can become a free member of their 'Scam Alert Program'. Hope this helps. BTW: One thing to remember, actually, two. 1) If something sounds too good, it usually is! 2) My favorite, when in doubt, DON'T" Joel Newton: "A Word to the Wise seems in order here. Many times we 'think' we have been spammed when in reality we have just gotten frustrated with so much email. It is easy to blame someone else for our own pains. I suggest we just delete the problem email and get on with living. Many new internet users try new things before they know what they are doing. They occasionally make mistakes. We should remember our beginnings and have patience with them. Forgiveness does heal our own bodies and souls better than the bitterness that so easily overcomes us at times." Comments: I also don't know a 100% sure way to shut down an scammer... but I recommend to at least report him at I-Cop at: http://www.add2it.com/go/to.pl?l=icop I know the owner of I-Cop personally (I did install some scripts for her)... and she really knows what she is doing. If you want to make 100% sure that you don't get scammed, I would also recommend to buy online only from I-Cop members or members of similar organizations that protect the consumer. 4. Are you a subscriber of the More4you newsletter? Yes - 94.74% No - 0.00% Don't know - 5.26% ================================================================ 7) Advertising Information & Classified Ads: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- The More4you Newsletter is not offering free classified ads, but you can order classified ad space. If you are interested in ordering classified ad space, please send an email to the autoresponder at: . You will receive the "Paid Advertisement Guidelines" by email. Or simply visit: http://www.add2it.com/news/order.shtml And now let's see the latest ad news... ... yes, ads can be news too. :) -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Create 3 streams of income while sitting at home in your pajamas. http://www.discountwebmarketing.com/pvm/free.html -- Would you like to know how to get a free 2.2GHz P4 laptop and get it shipped to you for free (worldwide)? For details, click here now: http://add2it.com/go/to.pl?l=m4u-freelaptop -< - >- Develop your creative potential, speed read more than 1,000 words per minute, improve your memory, and save a ton of time. Get our weekly published e-zine FOR FREE! 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Brand new Secret Spy Videos expose the *exact* methods that a Tampa man uses every day to rake in as much as $569,032.83 in ONE month...and now you can do the same http://www.HyperTracker.com/go/gnogna/news/ or send an eamil to: mailto:subscribe-mastercfc@hotresponders.com -- Special Notice for our subscribers: It seems like everybody these days has been rehashing the same old thing about how to "make money on the Internet". That's why what I'm about to tell you seems so noteworthy... I've recently been in contact with someone who has been using the Internet and technology to earn large sums of money (we're talking millions of dollars) using a completely different approach: His name is Mike Enlow, and he's been endorsed by many of the most successful marketing experts in the world as the "pioneer" of using technologies to literally cut risk so you *can't fail!* For his many innovations, he is often called the "godfather" of the online marketing revolution. Frankly, I would be doing you a disservice if I didn't let you know about his most creative endeavor yet - a virtual online marketing encyclopedia - the "key to the vault" I believe will unlock profits for you like nothing else on the net. When I approached Mike about his new program, I was able to arrange for my readers to get into this information *right away* by getting you access to his famous 8-page report; "Sand Castles to Empires, How To Start With Nothing and Create Great Wealth." Read it at your earliest convenience as it is available for just a short time for you, my readers. Go there now: http://www.add2it.com/go/to.pl?l=m4u-enlowcircle -< - >- Guaranteed to Make Money!! Take a look at the new website everybody is flocking to. Get Hundreds of dollars in free visitors as a bonus! This is brand new. Get in EARLY for a change. http://hits4sure.com An EzineADventure AD. 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Protect America, one of America's fastest growing providers of home security monitoring service, was selected from a very competitive pool of service providers to become the first home security vendor for Cognigen. Protect America, Inc. will take the orders directly from the Cognigen web site, handle all customer service, and provide 24-hour home monitoring service for their customers. http://www.add2it.com/go/to.pl?l=m4u-cognigen-pa -< - >- If you are a list owner or plan to have your own soon, you need to check out my new list host software! http://www.add2it.com/go/to.pl?l=m4u-mailman It can run unlimited lists and the options are unbelievable! It will handle the subscribes and unsubs for you and send not only you a message letting you know what is going on, but can send your subs a message you have preset for them as a welcome and so much more! 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On top of adding over 10,000 more products to the store, they have also cut prices by as much as 20% in some cases. Take a moment to check out the store and to see first hand all of the possibilities that are out there for you! Don't miss their new 1 GHz AMD systems! http://www.add2it.com/go/to.pl?l=m4u-cognigen-pc -< - >- ================================================================ 8) Newsletter Notes & Policies: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- a) Please feel free to forward this newsletter in its entirety to your friends and associates. This information may not be electronically or otherwise transferred for any other reason. 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