=================================== Frank Bauer's $1,000,000 Newsletter . . . The online resource for network marketers ******************************************** Issue 08, February 01, 1997 ******************************************** Published by Frank Bauer http://www.million-mall.com =================================== CONTENTS 1) Good Morning! 2) "EFFECTIVE INTERNET ADVERTISING TECHNIQUES" by Jim Daniels 3) "6 Simple Steps for Making Yourself Famous Online" by Monique Harris, mailto:mdharris@wizard.net 4) Feedback 5) Free Classified Ads =================================== 1) GOOD MORNING! I would like to welcome to the eighth issue of "Frank Bauer's $1,000,000 Newsletter"! Today is Saturday, the 01st of February, 1997. If you'd like to write an article of general interest, MLM, Network Marketing, self improvement or your own MLM, send an email to news@add2it.com for our author's guidelines (Subject: Author - How to contribute ...). With "Frank Bauer's $1,000,000 Newsletter" I want to achieve three goals: => My first goal is to *provide* present and future entrepreneurs worldwide with basic and advanced *information* which will enable them to start and run their business *extremely successfully*. => My second goal is to help them to *apply* this information, and to *bring together* people who are *offering* information, help and opportunities with those who are *seeking* them. => My third goal is to have at least *one million subscribers* until the end of 1999 and I am sure that with your help I will accomplish this goal. ******************************************** POLICIES AND PROCEDURES ******************************************** To subscribe, send email to news@add2it.com (Subject: subscribe). To cancel your subscription, send an email to news@add2it.com (Subject: unsubscribe). I welcome all comments, open questions, tips, news, topic suggestions and other material relating to network marketing. Submit material for publication to news@add2it.com (Subject: publication). If you would like to crosslink your web-page to "Frank Bauer's $1,000,000 Web-Page" @ http://www.million-mall.com to increase our Web-Traffic please follow the following instructions: 1. Link your Web-Page to: Frank Bauer's$1,000,000 Web-Page @ http://www.million-mall.com 2. Email me at news@add2it.com (Subject: N-CROSSLINK) and write me your Web-Page URL, the name of your Web-Page and a subject you would like it to be listed under. or 3. Check out my web-page @ http://www.million-mall.comcross.htm for complete details. OK, let's get started immediately... have fun, relax and enjoy! Frank Bauer Editor, "Frank Bauer's $1,000,000 Newsletter" news@add2it.com =================================== 2) "EFFECTIVE INTERNET ADVERTISING TECHNIQUES" by Jim Daniels - Email: JD@JDD-Publishing.com Although the medium is new, some of the rules have NOT changed. To effectively market your products or services on the internet, you should seriously consider the BIG 3! (1)TARGET AUDIENCE (2)GOOD AD COPY and (3) KEY EVALUATION. The first and foremost thing to consider in advertising is selecting the proper location for your ads. You must concentrate your efforts on your target audience. Once you have decided who you are trying to reach, find out what types of publications they are most likely to read. Instead of focusing solely on large sources with their very high advertising rates, look into smaller publications like specialized online newsletters and magazines. There are many very specialized publications available pertaining to just about every business, occupation, sport and hobby. The advertising rates are substantially lower and even though the circulations are not as large, the readers of the smaller publications consist almost exclusively of your target audience. Here's an example... I ran the same exact ad for a business opportunity in two online newsletters, or e-zines. The ad ran for one issue in each publication. The first one had a subscription base of over 250,000. The other had roughly 8,000. The results are below. Newsletter one: 151 inquiries. 2 sales. Newsletter two: 49 inquiries. 7 sales. Why were the results so different? Easy. The first newsletter went to a large number of people. Obviously, not many were interested in business opportunities. Of the 151 that were, many were just curious and not serious enough to spend money. The second newsletter, however, had a subscription base made up solely of people interested in business opportunities. Therefore, a good percentage of inquiries turned into actual sales. This is an extremely important example of why you need to reach your target audience. With the number of quality e-zines on the internet growing at a rapid pace, finding five or six related to what you are selling should be relatively easy. Multiply just 35 prospects (well below the average) by six e-zines and you have yourself 210 quality prospects per week! Add in another 100 from other sources (free and low cost internet classified advertising, newsgroups, and direct email) and you have over 300 quality prospects per week! Close 10% of those deals and your making an excellent profit! But before you can close those deals, you'll need to know how to write good ad copy. So now let's focus on developing good classified ad writing skills. First of all, you should develop a wide variety of classified ads. Since an important part of successful advertising is trial and error, you need to run different ads to find the ones that work best. Although this trial and error is necessary, there are some good guidelines to follow when writing classifieds. Here are some of them... -Attract your reader with a catchy word or phrase right up front. -Study other classifieds. If you see them repeatedly it's because they work. -Keep your classifieds brief and to the point, using phrases, not complete sentences. -Use simple words, not long ones. Don't confuse the reader. -Tell the reader exactly what they are getting. -Don't try to sell the product in a classified. Simply try to get interested people to respond. -Use energetic punctuation, such as exclamation points instead of periods. One more important factor in classified advertising is the "key". Keying an ad is a simple yet powerful way to determine which ads and publications are working best for you. An easy way to do this with email, is to ask people to enter something in the subject box. When you receive a response to an ad, you will know exactly where the prospective customer saw it. This information will be invaluable to you. This is the type of information that you must focus on to hone your marketing skills. There you have it. The three most important factors in advertising. Reaching your target audience, good ad copy and ad key evaluation. They all hold an importance place in traditional advertising, and they have certainly carried their importance over to the internet! Once you master these three skills you'll be on your way to bigger profits! -- *** This article was written by Jim Daniels of JDD Publishing. *** Jim is a newcomer to the internet and is living proof that you CAN make a living online. After just eight months online he managed to shed his day job to market his information products on the internet full time. Jim can be reached via email at JD@JDD-Publishing.com =================================== 3) "6 Simple Steps for Making Yourself Famous Online" by Monique Harris, mailto:mdharris@wizard.net 1. Set Up a Website Using the "IEE" Formula. Anybody can set up a website, and most companies on the Internet do. But very few follow the IEE Formula even though most successful Websites have become so popular because of the IEE Formula. The IEE Formula stands for Informative, Entertaining and Ever-changing. Informative meaning that your Website must contain more helpful information than it does advertising hype. Seeing that the Internet was originally created for the dissemination of information, veterans and even newcomers have come to expect quality information from commercial entities on the Net. Entertaining meaning that your Web site must have just enough graphics to be appealing to the eye, yet kind to enough to load rapidly for those using a 14.4 modem. An entertaining Web site also includes a good flow and a colorful use of words instead of strict, rigid, "per your request" type language. Ever-changing meaning that you must keep updating your Web site on a regular basis. How would you like to turn on your television and see the same boring commercial on the same channel all day? That's how the Internet public views your Web site when you fail to keep it interesting with new things. 2. Be Interested in Other People On Newsgroups, Mailing Lists and Chat Groups. In real life it's a proven fact that the more interest you show in another person, especially in a business-type situation, the more they end up liking you. There's nothing like encount- ering some super-pushy salesperson who does nothing but extol the virtues of his or her product, with no regards to asking the pros- pect any questions. This is the same problem many companies run into when trying to sell on the Internet. They post these full-o- fluff advertising messages on newsgroups, mailing lists and chat groups and hope that people will like their products based on their advertising. However, the best way to make your company famous online is to ask your prospects about their interests and to offer answers to their questions. It sounds rather elementary, but you'll find that people will like you a lot more and be much more receptive to your company if they know that you're willing to be helpful towards them. Think about it, some of the most famous people and companies in the world are those who give. 3. Start Your Own Online Column. Column writing is big money and big fame off the Internet. Just take a look at Dear Abby, Hints From Heloise, and Etiquette with Emily Post. However column writing has the potential to be even more popular on the Internet where information is king. A column can be written on a daily, weekly or bi-weekly basis. Anything more than bi-weekly and you risk losing your audience's interest. Post an announcement for your column on appropriate newsgroups, mailing lists or chat sites. And always keep your columns as informative as possible. If you want to add a sales type message, put it at the end of the column and make it extremely brief. With the amount of people who frequent the Internet, it's possible to have hundred's of subscribers within weeks. 4. Contribute to Other People's Web Sites. Most people who run Web sites have a hard time keeping up with changing and updating the content on it. You can help those people out and increase your fame by helping them to keep their sites interesting and information filled. Pick out at least 10 Web sites that have non-competitive, yet complementary products or services to yours. For instance if you sell software, you would be looking for companies who sell computers. E-mail the Webmaster and inform them that you would like to contribute a weekly column entitled "The Software Update" to their Web site. Also send a sample of the column, in text and html. Tell the Webmaster in exchange you would merely like place a link for your Web site on theirs. Now imagine if you can convince 10 or 20 more Web sites to include your articles. You don't have to send the same one to each Web site, as a matter of fact it may work well if you offer a library of articles for them to choose from. You'll be offering a great service to those Web-masters who don't have the time to keep their content fresh, plus you'll constantly be in front of your prospects. 5. Start a mailing list. Mailing lists, which come to your e-mail instead of you having to go to a separate location on the Internet to find your favorite special interest groups, have become an extremely popular medium on the Internet. There are currently over 30,000 mailing lists on a variety of topics, however don't let the number shock you into believing that all lists are active or that every topic has been taken. Many mailing lists are for academic purposes and are mainly used by university folk. There are plenty of lists that barely get a message or two a week! I have subscribed to at least 10 lists since February 1996, however only 3 generate messages on a daily basis and only 1 generates a couple of messages every other week or so. I can only recall receiving a message welcoming me to the list from the other 6! Before starting your mailing list, pick a topic that somehow relates to your company. An image consultant might start a list called Dress for Success List which could be geared towards professionals who want to maintain a well-dressed position. If upon searching you discover that there's already a list in existence like the one you wish to start, subscribe to it and see how much traffic is being generated. If there's very little, start a similar one. However if there's a lot, simply choose a topic with a tighter niche. I wanted to start a list for homebased businesses, however another marketing consultant had already started one which was fairly popular. No problem, I just tightened my niche and started one for marketing your homebased business. Once you've established the topic, place announcements for the list on newsgroups and other complementary mailing lists. If you initially have a hard time getting people to contribute to your list, start a thread yourself by asking a question or stating a fact. Others will inevitably come of of the woodwork. 6. Be a Featured Guest on Organized Chat Sites. Between Web sites on the Internet, regional/niche-based Bulletin Board System's (BBS's) and major online services, there are virtually hundreds, if not thousands of chat sites, around the world. Instead of just relying on a Web site to tell about your company, why not go to the places where your prospects hang out. There are scheduled chats for all sorts of subjects. Let's say you've written a book about financial planning for women. There are a plethora of chat sites that you can book yourself on where you can interact and answer questions from women who want some help with their financial planning. Of course there are also those chat sites that have no set structure and are free for anybody who chooses to jump in. However it's harder attempting to interact with others in this type of environment. With a scheduled chat, the event will be publicized beforehand, (by you and the host), most questions must be routed to the host first which cuts down on hecklers and other unnecessary interruptions and a transcript of your event is usually made available after the event which you can also publicize to those who missed it. -- Monique Harris is the President/Head Mogul behind 0 to 100 Marketing Moguls in Greenbelt, Maryland. She is also the author of "How to Make Yourself Famous in 6 Months or Less." Besides helping entrepreneurs and authors to expand their fame, Monique also speaks and teaches to audiences worldwide. You may contact her mailto:mdharris@wizard.net. =================================== 4) FEEDBACK Each issue, we are going to post a few feedback emails from our readers and answer them here in this section. If you want your email to be included here, send it to news@add2it.com (Subject: feedback-include). If you don't want us to publish it, send it to news@add2it.com (Subject: feedback-exclude) =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= Hello Frank, As usual (by now): My appreciation and compliments on (yet again) a great newsletter. I was particularly looking forward to seeing the Jan '97 issue, as I was wondering what you were going to say about your third goal. And, you have just convinced me that you do "have the Force". Frank, congratulations! on being so realistic yet convinced you will succeed. Somehow I just know you will achieve your third goal long before the end of 1999! I'm rooting for you! Regards, Gerhard IGold Team webmaster webmaster @rmi-corp.com " Thank you very much . . . like I said, dear subscribers, with YOUR help I can make it . . . please feel free to forward your issue of the newsletter to all your friends." =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= =================================== 5) Free Classified Ads Frank Bauer's $1,000,000 Newsletter is offering free classified ads. The readership consists of people looking for business opportunities, and much more. Subscribers of "Frank Bauer's $1,000,000 Newsletter" can place one ad per issue FREE (up to 2 lines)! Ads have to be resubmitted for every issue. Up to 10 lines free for all active downline members of Frank Bauer, winners of the "Best improvement suggestion of the month contest" (check out Frank Bauer's $1,000,000 Web-Page @ http://www.million-mall.com) and authors of articles published in "Frank Bauer's $1,000,000 Newsletter". They all can place one ad up to 10 lines for FREE! 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