================================================================ Frank Bauer's $1,000,000 Newsletter . . . The online resource for network marketers ******************************** Issue 31, January 01, 1999 ******************************** Published by Frank Bauer http://million-mall.com/ ================================================================ Sponsor of this newsletter issue: = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Does your web site need more traffic? Get Your Web Site Submitted To 1000+ Search Engines And Directories! First Class Customer Service! Full Web Site Submission Report Provided Free By E-Mail! Guarantee: If YOU are not completely satisfied with the results, YOUR web site will be submitted again for FREE! VISA, Mastercard, Amex, Diners Club, Discover and JCB card, US check and money order on- and offline accepted! Visit: http://million-mall.com/submit.htm ================================================================ CONTENTS 1) Good Morning & Happy New Year! 2) "Creating Fun and Effective New Year's Resolutions" by Kevin L. Polk, Ph.D. 3) "Seven Headlines To Energize Your Ads, Sales Letters, And Web Site Copy" by Dr. Kevin Nunley 4) Feedback 5) Classified Ads Section ================================================================ 1) GOOD MORNING & Happy New Year! I would like to welcome you to the 31st issue of "Frank Bauer's $1,000,000 Newsletter" and wish all subscribers a "Happy New Year" / "Frohes Neues Jahr"! Today is Friday, the 01st of January, 1999. The current number of subscribers is: 1792 I would like to specially thank Jim Reed. He alone sponsored last month 34 newsletter subscribers. I enjoy writing this newsletter very much and it makes me proud and happy to see the subscriber base grow with every day, week and month. If you would like to be the sponsor of next months issue, send an email to my autoresponder at mailto:News-SG@million-mall.com for the "Sponsorship Guidelines". If you'd like to write an article of general interest, MLM, Network Marketing or self improvement, send an email to my autoresponder at mailto:News-AG@million-mall.com for the "Author's Guidelines". With "Frank Bauer's $1,000,000 Newsletter" I want to achieve three goals: => My first goal is to *provide* present and future entrepreneurs worldwide with basic and advanced *information* which will enable them to start and run their business *extremely successfully*. => My second goal is to help them to *apply* this information, and to *bring together* people who are *offering* information, help and opportunities with those who are *seeking* them. => My third goal is to have at least *one million subscribers* until the end of 1999 and I am sure that with your help I will accomplish this goal. ******************************** POLICIES AND PROCEDURES ******************************** To subscribe, send email to: mailto:Newsletter@million-mall.com?Subject=Subscribe To cancel your subscription, send an email to: mailto:Newsletter@million-mall.com?Subject=Unsubscribe I welcome all comments, open questions, tips, news, topic suggestions and other material relating to network marketing. Submit material for publication to: mailto:News@million-mall.com?Subject=Publication If you would like to crosslink your web-page to "Frank Bauer's $1,000,000 Web-Mall" @ http://million-mall.com/ to increase our Web-Traffic please read the instructions on my web page at: http://million-mall.com/cross.htm OK, let's get started immediately... have fun, relax and enjoy! Frank Bauer Publisher & Editor of "Frank Bauer's $1,000,000 Newsletter" mailto:News@million-mall.com ================================================================ 2) "Creating Fun and Effective New Year's Resolutions" by Kevin L. Polk, Ph.D. Like a lot of you out there, I am not that fond of hearing about New Year's resolutions. Through the years the entertainment and news media have mainly focused on things we enjoy doing but need to give up. Smoking, drinking and eating come to mind. While quitting something for health reasons is a good idea, let's face it, it's not fun to think about giving up what we are good at doing. So I'm not going to talk about quitting things. I am going to talk about doing more of the things you like to do. First thing, let's rename resolutions into goals. Goals are just so much more fun than resolutions. I know of many people who think of football and hockey goals at the same time they think of life goals. Combining these thoughts helps give them happy, energetic feelings about goals. (Okay, I admit it, I am one of those people and I find it works for me.) The point is to try and put some happiness and energy into your goals, however you go about doing it. With that done, lets look at some goals that are easy to get happy and energetic about. More than likely you did some things really well last year; well make at least some of them goals to continue doing next year. Just look back at last year and how you accomplished getting those things done. Try and figure out how you did them day by day, week by week or month by month. Now project what you did last year across the New Year and there you have it, goals you know you can accomplish because you did them last year. Now you may think I am joking, but think about it. Are there good things that you enjoyed doing in the past that you are sorry you gave up? Most of us have them. So setting a goal of keeping up one, two or more good things you did this year is a great goal for next year. For example, maybe last year you spent more time with parents or your children. Why not make it a goal to do that again? Maybe last year you cut down on caffeine and started to sleep better. Again, that's a great thing to do again next year. Just think of something healthy, however small, and do it again next year. Of course, like most people, you probably have some goals that you have never reached, but have dreamed about reaching. The first thing to do is to write those things down. Magic happens when you write things down. Of course it is not magic, it is simply that you are taking abstract thoughts from your brain and turning them into concrete objects you can see, touch and read. After you have one or more major life goals written down, why not look at what you already do (remember those good things you did last year) that will help you achieve those goals? This time figure out how you can increase and/or improve doing them in a way that might help you reach your dreams. Finally, set this simple goal: "I will schedule some time during every week of next year to think about how doing the things I enjoy can help me achieve my dreams." Go ahead and write the times in next year's schedule. You might just find your are a lot closer to your dreams by December 31, 1999. Happy New Year! -- Kevin L. Polk, Ph.D. is a goal and time management coach, writer and speaker. He can teach you the art of managing your time. For a FREE subscription to his monthly "Time Saving Tips & Tricks" put SUBSCRIBE in the BODY of an email to Mailto:timesavers@oaknetpub.com. Copyright Kevin L. Polk, Ph.D. (1998) All Rights Reserved. ================================================================ 3) "Seven Headlines To Energize Your Ads, Sales Letters, And Web Site Copy" by Dr. Kevin Nunley Effective ways to get a prospect's attention, build interest, and get the sale. Marketing Help for Biz Every one of your marketing tools needs a headline. Headlines get attention, make your message easy to read, get your main selling points across, and lead your customer to a sale. Use a short three word headline for classified ads. Use headlines frequently in your web site copy to help people get your main message without having to spend a lot of time online. Headlines range from newspaper "hit-you-in-the face" to more subtle ones that don't seem like a headline at all. A hard-sell direct mail letter might have your headline in all capitals at the beginning: I'VE GOT FIVE WAYS TO SAVE YOU MONEY--NOW! Or your headline can be softer and less obvious, more like an important paragraph in bold at the beginning of your letter: Here's something I know you will be interested in. I've got five ways you can cut costs 20%--today! Your headline gets attention when it appeals to the reader's interests. Use your headline to point out a problem the reader has or something you know the reader feels strongly about. Headlines aren't a good place to list the features of your product or service. Instead, headline the benefit the feature provides. "Webbuster gets your site listed high on search engines. Nothing drives a flood of eager customers to your site faster." Studies show headlines get even better results if they're enclosed in quotation marks like the example above. It's a good trick to use from time to time. Seven Surefire Headlines Over the years copy writing pros have found several headline formulas that almost always work well. Try these out using the benefits your business provides. 1. Ask a Question. "Are you worried about filing your tax return this year?" A question headline gets the reader to answer in their mind. You automatically get the prospect involved in your message. Many people will read further into your letter, ad, or web site copy just to find out what answer or solution you provide. 2. Start your headline with "How to." "How to buy a car without getting a lemon." How-to headlines work like magic. Many of my articles start with "how to." People love information that shows them how to do something valuable. It works for reports or letters that provide helpful information. 3. Provide a testimonial. The recommendation of a satisfied customer can go a long way in convincing others to buy from you. "This product really works! I'm happier and less stressed. Marina Monson-Central City." Always include the customer's full name and the city they live in. Many readers won't believe a testimonial if it is hard to figure out who the author is. "R.A.,LA" doesn't work nearly as well as "Richard Allen-Big Town, LA." 4. Issue a command. Some classic headlines command readers to "Aim High" and "Put a tiger in your tank." Turn your most important benefit into a commanding headline. "Stop rushing through life." "Make more money this month." "Feel better about yourself." 5. Important news makes a good headline. This particularly works well for big changes in your company or the introduction of hot new products. "Richard Benson is our new CEO with a powerful vision for the future." "Software Central introduces the new Instant Forms 2000--professional web site forms in 20 minutes." 6. Headline a deadline for a special offer. Most of us are busy and tend to put off taking action. If you don't get the prospect to act now, you may never get the sale. Deadlines encourage people to respond when their interest is highest. "Save Money Now" and "Get More If You Buy Now" offers increase response. 7. FREE offers often pull the best response. "FREE report on boosting web site sales" is a powerful way to get lots of interested prospects. There is a myth that affluent or professional customers are turned off by free offers. Not true. Simply tailor your free offer to match the style of your customers or industry. You might subtly headline a "no-cost initial consultation" or "a bonus Widget 2000 in each package." Prospects are in a hurry. They are bombarded with hundreds of ads, letters, postcards, and commercials every day. They tend to skip or tune out any marketing message that looks like it will take too much time or be too much trouble to figure out. Headlines simplify the learning curve. A reader can scan down your page, quickly digest your headlines, and figure out what you're offering. Once the prospect knows you have something she is interesting in, she will take more time to read your entire letter, ad, or web page. Spice your headlines with action words like save, act, run, feel, and do. Cut out unnecessary words. Put subheadings in your copy to break up stretches of text. If someone else is writing copy for you, share some of these power headline ideas with them. In our hustle, bustle world good headlines make your sales materials stand out, easy to use, and motivating. -- Kevin Nunley provides marketing advice and copy writing fast and at low cost. Read all his marketing tips at http://www.DrNunley.com. Reach him at kevin@DrNunley.com or (801)253-4536. His book "101 Best Biz Tips to Promote Your Business and Make More Money Now!" is $14.95. ================================================================ 4) FEEDBACK Each issue, we are going to post a few feedback emails from our readers and answer them here in this section. If you want your email to be included here, send it to: mailto:News@million-mall.com?Subject=Feedback-Include If you don't want us to publish it, send it to: mailto:News@million-mall.com?Subject=Feedback-Exclude =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- From: Eva Almeida Hi Frank, This was my first issue of your newsletter and I was very impressed. The first article, which was an excerpt from "7 Steps to Online Success", was very useful for a newcomer like me. I didn't even know there were Online Service Forums and I will be searching for them soon. I also agree that a person should specialise their services or products. I also agree with Rick regarding writing classified ads...if you are not an expert at it, you won't get the replies. Luckily, I have been involved in a few programs that have successful classified ad copy for me to use. But, what about to promote my own site? That's where expert writers come in and I will seriously consider it in the future. Keep up the good work! Eva Almeida healthbiz@healthandmoneytips.com http://www.healthandmoneytips.com "Thank you for your email. Your are right, these skills are especially needed when you are promoting your own web site. But also for people in programs that don't provide good ad copy. It's sad but true that there are still many of them around... let's hope they will learn how to do it better this year!" ================================================================ 5) Classified Ads Section Frank Bauer's $1,000,000 Newsletter is not offering free classified, but every subscriber can earn and/or buy "Line Credit Points" (LCP's)! You can earn LCP's by referring new subscribers to Frank Bauer's $1,000,000 Newsletter. For every new subscriber you will receive 2 LCP's. To receive LCP's for new subscribers, just tell your referrals to subscribe to "Frank Bauer's $1,000,000 Newsletter" for FREE by: 1. Filling out the online subscription form in the newsletter section of my web site at: http://million-mall.com/news.htm?xxxx Just replace the xxxx with your Referral ID#. Or . . . 2. Sending an email to mailto:Newsletter@million-mall.com (Subject: Subscribe [+ your Referral ID#]) To receive your Referral ID# please join the "Frank Bauer's $1,000,000 Newsletter Referral Program". Just send an email with your name, mailing & email address to: mailto:News@million-mall.com?Subject=Join_Referral_Program The Referral Program is free. Every time one of your referrals subscribes to Frank Bauer's $1,000,000 Newsletter, you will receive notification via email. This notification will include information regarding the new subscriber + your current number of LCP's! You can exchange your LCP's against classified ad space in this newsletter. For every LCP you can place one line of classified ad space in one issue. Each line of your ad should not exceed 64 characters (including spaces). Please email your classified ad text to: mailto:News@million-mall.com?Subject=Ad_for_Newsletter Please include the following info in the message of your email: 1. Your complete formatted ad text (each line with not more than 64 characters). 2. The number (month) of the newsletter issue you want your ad first placed in. 3. The numbers of issues you want to place your ad. If you are interested in buying LCP's, please email my autoresponder at mailto:News-PA@million-mall.com for the "Paid Advertisement Guidelines". Thank you. =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- T.O.P. 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