================================================================ Frank Bauer's $1,000,000 Newsletter . . . The online resource for network marketers ******************************** Issue 49, July 01, 2000 ******************************** Published by Frank Bauer http://www.million-mall.com/ ================================================================ Sponsor of this newsletter issue: = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Play, Win & Earn With Lotto Now!!! - Free fun drawing - win up to 500,000 Euro! - Guarantee: If you play for 12 month without ever winning, you will get paid 10,000 Euro! You can't lose! - Up to 32.5% first level commission - easy for you to earn! - Free, self replicating web site for all members in three languages... English, Spanish & German! Take a look at: http://add2it.com/go/to.cgi?l=win-lotto ================================================================ CONTENTS 1) Good Morning Everybody! 2) "Effective Merchandising...How To Make Them Buy Now" by Patrick Anderson 3) News & Changes at Frank Bauer's $1,000,000 Web-Mall! 4) "Get Paid More For Surfing The Net" by Frank Bauer 5) Question & Answers Section 6) Classified Ads Section ================================================================ 1) GOOD MORNING EVERYBODY! I would like to welcome you to the 49th issue of "Frank Bauer's $1,000,000 Newsletter"! Today is Saturday, the 01st of July, 2000. The current number of subscribers is: 2789 I enjoy writing this newsletter very much and it makes me proud and happy to see the subscriber base grow with every day, week and month. This month I would like to introduce a new section called: "Questions & Answers Section". It replaces the "Feedback Section". For this issue I used the question I did email you last time, looking for a new credit card processor. It would be great if many subscribers answer this issues question. I am looking forward to your emails. If you would like to be the sponsor of next months issue, send an email to my autoresponder at for the "Sponsorship Guidelines". If you'd like to write an article of general interest, MLM, Network Marketing or self improvement, send an email to my autoresponder at for the "Author's Guidelines". ******************************** POLICIES AND PROCEDURES ******************************** To subscribe, send email to: To cancel your subscription, send an email to: I welcome all comments, open questions, tips, news, topic suggestions and other material relating to network marketing. Submit material for publication to: If you would like to cross link your web-page to "Frank Bauer's $1,000,000 Web-Mall" @ http://million-mall.com/ to increase our Web-Traffic please read the instructions on my web page at: http://add2it.com/go/to.cgi?l=crosslink OK, let's get started immediately... have fun, relax and enjoy! Frank Bauer Publisher & Editor of "Frank Bauer's $1,000,000 Newsletter" ================================================================ 2) "Effective Merchandising...How To Make Them Buy Now" by Patrick Anderson Remember the promise of Internet retail, where you could access a world wide audience and offer thousands of products at incredibly low costs? Now read the sentence above and picture in your mind exactly what this means. Can you put a face on a world wide audience? Can you see thousands of products, or just thousands of boxes stacked high in a warehouse? Even if you can, your customers cannot. It is proven. Offering thousands of products to faceless people yields no sales. Now look around the Internet and guess what you find? Perfectly intelligent people are making the same mistakes over and over, then blame the Internet for their lack of sales. As the old saying goes, those who don't learn from the past keep repeating the same mistakes. This is part of the confusion of Internet retail and it is also the key to your opportunity. Consider the experience of a retail store, how it is designed to introduce the customer to the products and how this can benefit you. Give Them One Product and a Comfortable Place to View It If you have ever been shopping for apparel in the United States, then you already understand the design of an effective retail system. For years retailers have been testing the placement of products, where to put the best pulling products and how to introduce you to the overall purchase. For example, take the experience upon entering an apparel store. Usually you have about 5-10 feet of open space after entering the door, like a walkway to the store, immediately available before you start seeing products. For years retailers tried to pack products into this entry point, figuring that people would want to buy most upon entering. Now you have an open entry point with one specific product line. Here’s why: 1. Retailers discovered that customers entering the door were in need of relaxation. Coming from a busy highway or parking lot, rushing around with friends and family, the customer simply needed some time to orient themselves. The open path is a place to greet the customer, not overwhelm them. 2. Customers who did stop and look were disturbed by other customers brushing up against them, talking, and speeding by. It was like shopping in a busy tunnel; all the noise and commotion irritated people. 3. Retailers discovered that placing one product line at the end of this entry path helped introduce the customer to the buying process with a suggestive lead item. For example, I go to Men’s Wearhouse to buy a suit. Upon entering the door I have my open entry point, and at the end are a selection of ties. Ties are the lead product for the entire suit; if I see a tie I like, the salesman can then guide me to the suit that fits that tie. Or if they offer a pair of shoes, we can then proceed to tailor the entire suit to those shoes. The entry point gives the customer a place to start the buying process, introduced by small, low price products (i.e., lead items) which they like. 4. The entrance to your storefront is a critical place to create comfort and give people specific products to buy. Ties, and shoes, lead to the suit. The small decision leads to the bigger buy, by gradually working the consumer into the right state of mind. It is a passage to the sales process. How To Offer Products and Get People to Buy Imagine if you could take the same lessons learned in retail and apply them to your online storefront. Instead of a huge physical store, you have an entry point called a Web Page. Most people crowd this page with products, and force all their visitors to first go through this entry point, or home page, to enter the site. They design the whole customer experience around that home page. It is crowded with products, and since everyone has to go there, the Web Page may be slow to open because of traffic. They are making the mistakes of retail, and ignoring the consequences. Customers come to your store for a variety of reasons; they come based on the season, based on a life event like a birthday, or even just to browse. Each one of these people want a specific entry point, a specific Web Page with a specific product, to introduce them to everything you offer. You have a choice; do what the majority of people are doing (which fails), or create an entry point and process for your customers to get comfortable, and to buy. You can be different. Now that you know the real secret of retail, apply what you have learned to your online storefront. Focus your customer on that specific product, like Men’s Wearhouse focused me on the tie, in order to buy the whole suit. -- Patrick Anderson is the founder of Active Marketplace and author of "Right On The Money", from which this article is excerpted. You can find out more about the book at http://activemarketplace.com/righton ================================================================ 3) NEWS & CHANGES AT FRANK BAUER'S $1,000,000 WEB-MALL! This section will keep you updated on all important news & updates regarding Frank Bauer's $1,000,000 Web-Mall. Below you would usually read about the 3 most important news & updates during the month of June. =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- 06/30/00 - With over 300 tools to promote & expose your site, for a low one time fee, AdvantageMax was more than worth to be added to the business tools mall. Take a look an be amazed: http://www.million-mall.com/business-tools.shtml 06/29/00 - T.O.P. and all members merged into AdvantageMax! The listing of T.O.P. got removed from the mall and replaced with AdvantageMax. 06/09/00 - And again the pages of Frank Bauer's $1,000,000 Newsletter referral program got improved. Take a look and let me know your opinion: http://www.million-mall.com/news/ ================================================================ 4) "Get Paid More For Surfing The Net" by Frank Bauer Instead of paying to surf the web you will now find a way to get paid for your online time. Pay-To-Surf programs will pay you for every minute you are online. Let them pay you to surf the web ! In most cases you only need to use the application of the Pay-To-Surf company to get paid. These applications will show you chosen banner ads. A part of the advertisement income of the company is then used to pay you. This principle is similar to that used by cinemas or television stations. They also finance themselves through advertisements before and / or during their program. But they share their advertisement income indirectly with you... you will not get cash, but your ticket is cheaper and you pay less in cable fees. Not only targeted ads, but also practical functions ! In addition to the advertisements that are fitted to your interests, the applications of the companies offer you also all kinds of useful functions. There are in example links to the most important sites from many subjects, all kinds of search functions and access to your own email box. Only little space required on your screen ! These applications need exclusive space on your screen. But the space requirement is rather small. It starts with an area 720 x 62 pixel big and stops with an area 794 x 62 pixel big. At a screen resolution of 1024 x 769 this is only between 5.7 and 6.3 % of the whole screen area. Get paid even more through recommendations ! The companies developed a smart "Referral" system. You will get paid also for the time the people you referred surf the web. And more when these people refer other people. The maximum deepness in this line will be called "Max. Level of Payment". Always recommend this to others, and let them know your user ID. In this way many other people get the possibility to surf the web and get paid for it... and you will earn additional money. Two Recommended Pay-To-Surf Companies: 1. AllAdvantage - http://add2it.com/go/to.cgi?l=alladvantage Payment: For you : US $ 0.53 / hour You will earn the following for the time your downline surfs the web: 1. Level : US $ 0.10 / hour 2-5. Level : US $ 0.05 / hour Max. levels of payment: 5 Levels Max. payable hours: 15 Hours Min. pay-out amount: US $30 Required space: 794 x 62 Pixel (at 1024 x 768 only 6,3%) Application position: Upper screen border, lower screen border or any other position. Functions of the application: Links to the most important sites of the following subjects: Shopping, News, Finances, Entertainment, Traveling, Sports & Technology Search functions for the 10 most important search engines and additionally: Share Prices, Weather, Co-Shopping & Test Reports Other remarks: You will get paid as long as your browser is open and you are online. 2. PaidForSurf - http://add2it.com/go/to.cgi?l=paidforsurf Payment: For you : US $ 0,25 - 1,00 / hour (depends on the advertisement income of that month) You will earn the following for the time your downline surfs the web: 1. Level : US $ 0,10 / hour 2-5. Level : US $ 0,05 / hour Max. levels of payment: 5 Levels Max. payable hours: Unlimited Min. pay-out amount: US $ 20, 50 or 100 (you choose) Required space: 720 x 62 Pixel (at 1024 x 768 only 5,7%) Application position: Any position. Functions of the application: Access to the PaidToSearch search engine Access to your own email box with 6 MB space Other remarks: You will get paid as long as you are online. -- Article by Frank Bauer of www.million-mall.com & www.add2it.com. Two great resources for all your "how to make more money online" needs! For free monthly online marketing tips, please subscribe to Frank Bauer's $1,000,000 Newsletter at: http://www.million-mall.com/news/ or send an email to: mailto:subscribe@million-mall.com ================================================================ 5) QUESTIONS & ANSWERS SECTION Each issue, we are going to post a new question of interest for all marketers and the best answer(s) to the question of the previous issue. The question for the next issue: -------------------------------- "Which is the best Mailing List Management software or provider?" Please send your answer to this question to: You have an interesting question you would like answered? Please send your question to: =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- The question of the previous issue: ----------------------------------- "Which is the best credit card processor for home business owners all over the world with: - no monthly minimum, - no monthly or annual fee and - the lowest possible transaction fee?" The best answer(s): ------------------- From: Allen Says http://www.instabill.com Account Creation Fee 0% Monthly Fee 0% Service Fee 10% Reserve for 6 months 10% Comment: Very good if you sell any type of product or service below $40. They process Visa, Mastercard and American Express. Easy to sign-up online. Available for everybody worldwide. They provide a shopping cart software and an online Merchant Control Center. * * * From: Bill Warren I just started using clickbank.com because of no monthly fees, a one time setup fee of $49.95 and 7.5% of the sale plus one dollar. No sales means you don't pay anything. http://www.clickbank.com Comment: Very good if you sell products above $40. Only physical products are not allowed. They process Visa, Mastercard, American Express, Discover, Euro card, Visa-Debit, Mastercard-Debit and Novus cards. There are no monthly fees and they offer affiliate programs. ================================================================ 6) Classified Ads Section Frank Bauer's $1,000,000 Newsletter is not offering free classified ads, but you can earn and/or buy "Line Credit Points" (LCP's)! If you are interested in buying LCP's, please email my autoresponder at for the "Paid Advertisement Guidelines". 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