================================================================ More4you Newsletter ... more tips, training & tutorials for webmasters & entrepreneurs. -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Everything you need to make your website & business a success! ******************************** Issue 73 - July 01, 2002 ******************************** Published & edited by Frank Bauer www.add2it.com & www.add2it.de www.million-mall.com & www.million-mall.de ================================================================ The More4you Newsletter is delivered by subscription only. Subscription and removal instructions are located at the end of this newsletter. Table Of Content: -=-=-=-=-=-=-=-=- 1) Good Morning... ! 2) Sponsor Of This Newsletter Issue 3) First Article: "Want A Sticky Website That Sells? Forget Content!" by Michel Fortin 4) News & Changes At Add2it & Million-Mall! 5) Second Article: "Sell More By Putting Your Prospects In A Trance!" by Larry Dotson 6) The Question & Answers Section 7) Advertising Information & Classified Ads 8) Newsletter Notes & Policies ================================================================ 1) Good Morning... ! -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- I would also like to welcome you to the 73rd issue of the "More4you Newsletter"! Today is Monday, the 01st of July, 2002. The current number of subscribers is: 3409 At this point I asked you last month about your experience in regard with Add2it Mailman Free or Pro and your web host. The questions have been: 1. On what web hosts server hosting package do you use the script on? 2. How big is your list and how long does it take to send a message to all of them? 3. How easy was it to install the script? 4. And only for the Pro users: Do you use the subscribe by email feature of the script? 5. On a scale from 1 to 10 with 10 being the best: How satisfied are you with that web host in general? If you have been with me for a while you surely know that my favorite web host is FutureQuest with their great service. But when I checked the replies to my last questions and after the most recent changes of their TOS, FutureQuest is not the best choice for Add2it Mailman Free or Pro anymore. They are still great for everything else, but especially if you have a list of more than 500 subscribers, the best choice is now called: Host4Profit They are fast AND the subscribe / unsubscribe by email feature works with them. Please follow this link if you are interested in what else they have to offer: http://www.add2it.com/go/to.cgi?l=host4profit And the winner of a free 8 line classified ad for the next issue is: Vern Anderson He wrote: "I have Add2it Mailman Pro installed on Host4Profit which in my opinion is the best. The script was very easy to install. It could not be easier. I have almost 7000 subscribers and it sends my newsletter to them in about 15 minutes. I do not use the email subscribe feature, but should be. It has been and still is my opinion that Add2it Mailman Pro outperforms even the very high priced subscribe handlers." Vern, please email me your ad within the next 21 days. Congratulations. :) OK, now let's get started immediately ... ... have fun, relax and enjoy! Frank Bauer Publisher & Editor of the "More4you Newsletter" ================================================================ 2) Sponsor Of This Newsletter Issue: ´´~`` ( o o ) +----------------------.oooO--(_)--Oooo.----------------------+ | Get the mailing list management script that every publisher | | and webmaster needs to be successful and don't just take my | | word for it... read what many other say about it and | | get your own copy of Add2it Mailman Pro today at: | | http://www.add2it.com/go/to.cgi?l=mailman-pro | +-------------------------------------------------------------+ ================================================================ 3) First Article: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- "Want A Sticky Website That Sells? Forget Content!" by Michel Fortin -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- An interesting debate is raging among copywriters, web designers and content providers about the key differences, if any, between writing copy for the web versus writing content. According to prolific copywriter Nick Usborne, a survey conducted among the readers of his email newsletter "Excess Voice," which is available at nickusborne.com, offers some interesting results. They seem to be split almost three ways: one-third consists of copywriters, another content writers and the final third both. This is an important debate, I believe, since all online copy is content but not all content is copy. And that's a real problem. Most designers, webmasters and writers develop content for their websites in a way to educate their visitors. They also write it with the notion that "content is king," "content raises search engine rankings," "content makes a website sticky" and so on. That's all fine and good. But in my estimation, web content fails when it strives only at informing the reader, and lacks important elements that take the reader "by the hand" and compels them to do something -- anything, including the simple act of reading. In other words, while some may compel our attention, many sites fail to propel our actions, too. And their owners often scream, "Why is my site not producing any sales," "why is it so heavily trafficked but getting such a poor response" or "why are people leaving so quickly (or after they got what they came for)?" Well, if content was king, copy should be the castle. The Internet is not a traditional medium in the broadcast sense. It is intimate, dynamic and interactive. People are more involved when reading the content of a website than reading a conventional print publication or watching a TV commercial. With the Internet, people also have a powerful weapon, and they usually never think twice about using it when the need confronts them: their mouse. So, the idea is this: forget about writing content, at least in the traditional sense. Think copy. Think content that compels the reader to do something, even if it's just to continue reading. According to Atomica.com, "copy" is defined as "the words to be printed or spoken in an advertisement." (And "advertisement" is defined as "a notice or announcement designed to attract public patronage." It's selling something, in other words.) But the word "content," on the other hand, is defined as "the subject matter of a written work, such as a book or magazine." And keep in mind that there's no mention of the Internet, here. Nevertheless, this is why I submit that, with its multitude of links and hypertexts, the web transforms the passive reader into an active, responsive participant. (Make that "response-able.") A book or magazine is limited by its front and back covers. The web, however, is not. If your content does not strive at getting the reader to do something, whether it's to buy, join, subscribe, call, email, fill out a form, download, click or whatever, then you need to seriously rethink your content and the words you use. Here's my explanation of the difference between content and copy. Content informs. Copy invites. Even if content invites readers to keep reading, it's still selling an idea. It's still calling for some kind of action. And it's still copy, in my opinion. If your web page is only meant to inform people, like some kind of book, it's content. (And like the closing of a book once it's read, the only action left is to close the browser window.) But if it contains links to other parts of your website, then it's copy. And you need to write your content with that mindset. Ultimately, write your content by incorporating a direct response formula that compels and propels your readers to act. Don't leave them hanging. Take them by the hand. In your content, integrate a call for some kind of action, in other words. Ask your reader to "buy now," "join today," "get this" or "download that ..." ... Or better yet, at least ask them to simply "click here." -- Michel Fortin is a copywriter, author and consultant dedicated to turning businesses into powerful magnets. His specialty are long copy, email and web sales letters. Subscribe to his FREE monthly email newsletter by visiting http://SuccessDoctor.com/. ================================================================ 4) News & Changes At Add2it & Million-Mall: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- This section will keep you updated on all important news and updates regarding: www.add2it.com & www.add2it.de www.million-mall.com & www.million-mall.de Below you find out about the 2 most important news & updates during the month of June. -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- English / Englisch: 06/01/02 - The latest issue of the "More4you Newsletter" is now online available in the back issues section at: http://www.million-mall.com/news/ -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- German / Deutsch: 01.06.02 - Wenn Sie auch gerne für Ihre Surfzeit bezahlt werden möchten, dann schauen Sie sich diese aktualisierte Seite am besten noch heute an: http://www.add2it.com/bezahltes-surfen.shtml ================================================================ 5) Second Article: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- "Sell More By Putting Your Prospects In A Trance!" by Larry Dotson -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- A trance is when you are strongly and continually focused on a feeling, thought, vision, mood, emotion or idea. Usually it takes repetitive actions by a person to gain your attention. You have likely been in a trance at least a few times this week. Haven't you ever been reading a book, watching TV or listening to music and your parent or friend said something like "Are you ignoring me?, I've asked you three times what you wanted to eat for dinner?" And you say something like "No, I was just watching this really cool show on sharks". See, you have been in a trance plenty of times and didn't even know it. Just think how many products you could sell if you could put your prospects in a trance? Well you can, if you follow these very important steps. First, you have to give them a feeling, thought, vision, mood, emotion or idea they will focus on. This can be accomplished by using an appealing headline or visual. Now, any one can have thoughts and still be able to concentrate on other things. Next, your goal is to influence them to continually focus on it. You need to make sure each and every word, phrase and sentence is interesting enough so they keep reading and thinking about your offer. How do you accomplish this? You need to use words and phrases that appeal to their emotions and thoughts. For example, if you were selling an ebook on eliminating your credit card debts you could say: No more living pay check to pay check. (or) Eliminate those harassing creditors calls once and for all. Each word needs to take them step by step by step into a continuing trance. You don't want any boring or irrelevant information to interrupt the trance. Finally, when you ask for the order they will be so involved that they'll have to order to keep the enjoyable trance continuing. -- 1000 Ways To Write, Create, Package And Sell Information Products! http://www.ldpublishing.com ================================================================ 6) The Questions & Answers Section: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Each issue, we are going to post a new question of interest for all marketers and the best answer(s) to the question of the previous issue. The question for the next issue: -------------------------------- This time I have some very interesting questions for all webmasters and entrepreneurs. Please be so kind and answer a short survey in regard to signature files and ezine subscribers at: http://www.add2it.com/more4you-survey.shtml The result will be published in the next issue. You have an interesting question you would like answered? Please send your question to: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- The question of the last issue: ------------------------------- Last issue I asked you to answer a short survey in regard to website ranking and building. Last month there has first been a problem with the web form... again, I am sorry for that. The results of the survey: -------------------------- 1. Where can I find a FREE tool to rank my site in Search Engines? (Question submitted by: Codrut Turcanu) Warren Contreras: "There are lots of free tools to HELP with search engine ranking (so they claim) but think this over. If there WERE a free tool to get you a top spot how long would it work? As soon as everyone found out and started using it the top spot would be harder to get." Emilie Boyles: "Please take a look at: http://www.shareware.com" James E. D'Incecco: "How about trying a search for Search engine Tools, Search Engine Ranking. I know they're out there." Comments: Not many responses to this question... and the above are already the best... so I decided to take a good look myself. The tool I use myself is i.e.: WebPosition Gold 2 A free trial version is available at: http://www.add2it.com/go/to.cgi?l=webposition Next I searched for "rankings" at http://www.shareware.com and found the following: A free trial copy of SERanker Pro, Version 2.00 is available at: http://www.monocle-solutions.com/seranker/seranker.shtml At http://www.tucows.com, another great place to find software, I searched for "rankings" and found WebPosition Gold. When I finally used my favorite search engine at http://www.google.com to search for "+rankings +software +free", I got mostly recommendations for WebPosition Gold... looks like a lot of online professionals recommend it as well. 2. My website is "homegrown" as opposed to one of those "canned" or template versions. I've seen many conflicting stories on use of colors and graphics. Does anyone know where to find definitive guidelines on building your own site? (Question submitted by: Cathy Carlton) Warren Contreras: "Any search engine can find hundreds of pages on this subject, but here's a start: http://edweb.sdsu.edu/triton/july/graphics/home.html Just go to http://www.google.com and enter 'color tutorial'." Steven J. Klein: "http://www.visualtutorials.com has a conversion chart so that you can have 256 colors on your site." James E. D'Incecco: "Tough question. I'd suggest a search for website colors, designers and website critique or website critic, website reviews and reviewers." Eva A. Williams: "This site is the Best for beginners & advanced HTML webpage builders, who want that UNIQUE look! http://www.bfree.on.ca/HTML/index.htm" W. Karl Heim: Recommends to read the "The Secrets to Building a Successful Web Site" article at: http://www.sitepronews.com/archives/2002/june/5.html Comments: As with many things there doesn't seem to be a definitive guideline on how to do this. If you ask 3 experts on this subject you will most likely get 4 opinions on it. But the above recommended web sites and ideas are a good way to get started. My recommendation build your site in a way that you believe that it is great. Then ask friends for their honest opinion on what they like and what they don't. 3. Are you a subscriber of the More4you newsletter? Yes - 77.78% No - 11.11% Don't know - 11.11% ================================================================ 7) Advertising Information & Classified Ads: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- The More4you Newsletter is not offering free classified ads, but you can earn and/or buy "Line Credit Points" (LCP's) and exchange them against classified ad space! If you are interested in buying LCP's, please send an email to the autoresponder at . You will receive the "Paid Advertisement Guidelines" by email. To learn how to earn LCP's or to see the FAQ section go to: http://www.million-mall.com/news/ And now let's see the latest ad news... ... yes, ads can be news too. :) -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- See why Rim Digest For Marketers and Small Business Owners has almost 30,000 subscribers. Get free downloads, great articles, tips & lots more! http://www.rimdigest.com mailto:jtd@rimdigest.com?subject=subscribeAdd2it Five FREE eBooks with subscription plus just ask and get TEN more great freebies! -< - >- GET MAXIMUM RESULTS FROM YOUR WEBSITE! Increase your traffic, customers, sales, profits, referrals and more... START GETTING RESULTS RIGHT NOW at http://www.dynamiq.co.uk/ezine -<1-D>- Special Notice for our subscribers: It seems like everybody these days has been rehashing the same old thing about how to "make money on the Internet". That's why what I'm about to tell you seems so noteworthy... I've recently been in contact with someone who has been using the Internet and technology to earn large sums of money (we're talking millions of dollars) using a completely different approach: His name is Mike Enlow, and he's been endorsed by many of the most successful marketing experts in the world as the "pioneer" of using technologies to literally cut risk so you *can't fail!* For his many innovations, he is often called the "godfather" of the online marketing revolution. Frankly, I would be doing you a disservice if I didn't let you know about his most creative endeavor yet - a virtual online marketing encyclopedia - the "key to the vault" I believe will unlock profits for you like nothing else on the net. When I approached Mike about his new program, I was able to arrange for my readers to get into this information *right away* by getting you access to his famous 8-page report; "Sand Castles to Empires, How To Start With Nothing and Create Great Wealth." Read it at your earliest convenience as it is available for just a short time for you, my readers. Go there now: http://add2it.com/go/to.cgi?l=momic -< - >- "TeeJay's Tips For Success" is an Ezine for Your Personal Training & Guidance to Earn Online Income with FREE & Low Cost Advertising, with Online Marketing & Traffic Generation Aid. FREE Subscription includes THREE FANTASTIC FREE BONUSES!! PLUS -- The NEXT 25 Subscribers get a FREE SUBSCRIBER PAID Ad! To Subscribe, and get your own "Personalized" copy of "TeeJay's Tips For Success", just click on the link below and please be sure to include your first name only in the body of the e-mail. teejays-tips@freeautobot.com?Subject=Subscribe_Me_Please -<2-E>- You can PLAY the German Lotto, WIN Tremendous Prizes and EARN Huge Commissions when YOU become an Agent for FREE!!! - LottoTeam offers now a free fun drawing on their web site in which you can win 500,000 Euro, a new car or cash prizes from 50 to 500 Euro! - The LottoTeam Guarantee: If you play LottoTeam for 12 months without ever winning, LottoTeam will pay you 10,000 Euro! You can't lose with LottoTeam! - Up to 32.5% first level commission - easy for you to earn! - Up to 1,000,000 Euro in Bonuses paid! - LottoTeam has a free, self replicating web site for all members in three languages... English, Spanish & German! Click to win: http://add2it.com/go/to.cgi?l=lottoteam -< - >- Guaranteed to Make Money!! 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Protect America, one of America's fastest growing providers of home security monitoring service, was selected from a very competitive pool of service providers to become the first home security vendor for Cognigen. Protect America, Inc. will take the orders directly from the Cognigen web site, http://cognigen.net/ProtectAmerica/?add2it handle all customer service, and provide 24-hour home monitoring service for their customers. -< - >- No One Offers You a Better Deal On Ezine Ads. Send YOUR AD to 1000s for only Two Dollars. See the Difference NON SPAM Ezine Ads Make. http://add2it.com/go/to.cgi?l=twodollarads -< - >- If you are a list owner or plan to have your own soon, you need to check out my new list host software! http://www.add2it.com/ref/track.cgi?id=jtd&pid=5 It can run unlimited lists and the options are unbelievable! It will handle the subscribes and unsubs for you and send not only you a message letting you know what is going on, but can send your subs a message you have preset for them as a welcome and so much more! You can set up your subscriber form to ask for just first name and email address, as I have chosen to do, or several more options to make your list info as targeted as possible and you have got to go SEE it to get a glimmering of all this software offers for ONLY $79.00! I tried the free trial and an hour later was checking into the purchase option and if I could set it up with NO cgi or perl knowledge, anyone can use it! http://www.add2it.com/ref/track.cgi?id=jtd&pid=5 It costs you nothing to try out the trial and I would just bet you will love it as much as I did! No longer will I have to worry about a list host shutting me down because all of a sudden they change their policies and I will never again know the nightmare of last week when I was shut out of my own list and told I was "not a member"! - Jan Tallent-Dandridge, Marketing Warrioress/Publisher -< - >- The New and Improved Cognigen PC Cognigen has recently completed a complete product update of their Cognigen PC site this week. On top of adding over 10,000 more products to the store, they have also cut prices by as much as 20% in some cases. http://cognigen-pc.com/?add2it Take a moment to check out the store and to see first hand all of the possibilities that are out there for you! Don't miss their new 1 GHz AMD systems! -< - >- ================================================================ 8) Newsletter Notes & Policies: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- a) Please feel free to forward this newsletter in its entirety to your friends and associates. This information may not be electronically or otherwise transferred for any other reason. All rights reserved. b) Privacy statement: Your name and email address will never be traded or sold with any third party. c) To subscribe to the "More4you Newsletter" visit: http://www.add2it.com/mmp/sub.cgi?m4u=!FL or send an email to: d) When you subscribed you supplied the following data: First name: Last name: Email address: Referrers ID: To edit your name, please visit: http://www.add2it.com/mmp/ed.cgi?m4u= e) To unsubscribe from this free newsletter please visit: http://www.add2it.com/mmp/unsub.cgi?m4u= or send an email to: f) To receive a back issue of the "More4you Newsletter", please download it from the newsletter section at: http://www.million-mall.com/news/ g) If you are interested to advertise in the "More4you Newsletter", please send an email to the autoresponder at . You will receive the "Paid Advertisement Guidelines" by email. h) Disclaimer: While I believe that the ezine advertisements are ethical, I cannot be held responsible for any claims made by third-party advertisers. i) If you would like to be the sponsor of next months issue, please send an email to the autoresponder at . You will receive the "Sponsorship Guidelines" by email. j) If you'd like to write an article with tips, a training article or a tutorial for webmasters or entrepreneurs, please send an email to the autoresponder at . You will receive the "Author's Guidelines" by email. k) I welcome all comments, questions, tips, news, topic suggestions and other material related to tips, training and tutorials for webmasters and entrepreneurs. Please submit your material for publication to: l) To review "Frank Bauer's Choice", which just may be the right company for you, send an email to my autoresponder at: m) If you would like to cross link your web-page to "Frank Bauer's $1,000,000 Web-Mall" @ http://www.million-mall.com to increase our Web-Traffic please read the instructions on my web page at: http://add2it.com/go/to.cgi?l=crosslink ================================================================ More4you Newsletter http://www.add2it.com/news/ Publisher & Editors: Address: P.O. Box 620, Sydney NSW 2001, Australia Voice: +1-650-488-8328 Fax: +1-413-403-2654 More contact information at: http://www.add2it.com/contact.shtml =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Does your website need more traffic? Your website will be submitted to over 1000 search engines & directories! Guaranteed! Visit: http://www.add2it.com/go/to.pl?l=m4u-moretraffic =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Are you still searching for... ? Amazing lists of resources and the best sites to shop. The best of & about network marketing and other resources. How to build your traffic & your business. You will find all this and more at: http://www.million-mall.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Would you like more... ? http://www.add2it.com Scripts & Service for Webmasters =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- (C)2002 by Frank Bauer (except as noted) ================================================================