================================================================ Frank Bauer's $1,000,000 Newsletter . . . The online resource for network marketers ******************************** Issue 13, July 01, 1997 ******************************** Published by Frank Bauer http://million-mall.com/ =============================================================== Sponsor of this newsletter issue: = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Amazing lists of resources! Frank Bauer's $1,000,000 Mall! The BEST of & about Network Marketing! ALL FREE: Newsletter, Downline Building, Crosslinks, Leads, Training, Classified Ads and more! Visit: http://million-mall.com/ ================================================================ CONTENTS 1) Good Morning! 2) "NETWORK MARKETING and the AMERICAN DREAM" by John Milton Fogg, Editor In Chief, Upline(r) 3) "Success Attitudes of the Top 5%" by John J.O’Callaghan 4) Sponsor of the Month 5) Feedback 6) Classified Ads Section ================================================================ 1) GOOD MORNING! I would like to welcome you to the 13th issue of "Frank Bauer's $1,000,000 Newsletter"! This is my first anniversary issue and I would like to thank the subscribers who helped by recommending my newsletter to other people and by supplying me with great articles. Today is Tuesday, the 01st of July, 1997. The current number of subscribers is: 622 I would like to speacially thank Gordon Nottingham from Ormskirk, UK. He alone sponsored last month 16 newsletter subscribers. More news: I enjoy writting this newsletter very much and it makes me proud and happy to see the subscriber base grow with every day, week and month. Beginning this issue I will add a new section to the top of every newsletter. It is called "Sponsor of this newsletter issue", will never be longer than 256 characters and will help me to finance this newsletter. If you would like to be the sponsor of next months issue, send an email to Frank.Bauer@kiel.netsurf.de for the sponsorship guidelines (Subject: Sponsorship Guidelines). If you'd like to write an article of general interest, MLM, Network Marketing or self improvement, send an email to Frank.Bauer@kiel.netsurf.de for the author's guidelines (Subject: Author Guidelines). With "Frank Bauer's $1,000,000 Newsletter" I want to achieve three goals: => My first goal is to *provide* present and future entrepreneurs worldwide with basic and advanced *information* which will enable them to start and run their business *extremely successfully*. => My second goal is to help them to *apply* this information, and to *bring together* people who are *offering* information, help and opportunities with those who are *seeking* them. => My third goal is to have at least *one million subscribers* until the end of 1999 and I am sure that with your help I will accomplish this goal. ******************************** POLICIES AND PROCEDURES ******************************** To subscribe, send email to Frank.Bauer@kiel.netsurf.de (Subject: Subscribe News). To cancel your subscription, send an email to Frank.Bauer@kiel.netsurf.de (Subject: unsubscribe). I welcome all comments, open questions, tips, news, topic suggestions and other material relating to network marketing. Submit material for publication to Frank.Bauer@kiel.netsurf.de (Subject: Publication). If you would like to crosslink your web-page to "Frank Bauer's $1,000,000 Web-Mall" @ http://million-mall.com/ to increase our Web-Traffic please read the instructions on my web page at: http://million-mall.com/cross.htm OK, let's get started immediately... have fun, relax and enjoy! Frank Bauer Publisher & Editor of "Frank Bauer's $1,000,000 Newsletter" Frank.Bauer@kiel.netsurf.de ================================================================ 2) "NETWORK MARKETING and the AMERICAN DREAM" Luck-of-the-draw lottery .... or determination and hard work? By John Milton Fogg, Editor In Chief, Upline(r). Why Do We Lose So Many Once-Upon-A-Time Network Marketers? Why is the attrition rate so very high in our business? There are the classic answers: The cost of becoming a distributor is so low, people have little or nothing at risk... people aren't trained properly... people lack enough self- discipline to cut it... new people don't get immediate results and therefore lost incentive and interest... Hey,real estate and insurance sales people turn over at about 90%, too...etc.,etc. All these contain some truth - yet for me, they all miss the fundamental mark. I think the reason people wash out in such numbers in Network Marketing is because they do not do the business. 90 percent of the 90 percent who quit, turn over and attrit' within three to six months of signing up had no intention of doing the business to begin with. In fact, it seems to me that most people who come into Network Marketing Sales are not here for an opportunity to enter into free enterprise and build a business. They're here for the American Dream. So What Is The Real American Dream - a house in the suburbs, white picket fence, two-point three kids, and six days/five nights twice a year at Disney World? Is it unlimited wealth ... world travel ... status, position and power ...? Nope. The real American Dream is to win the lottery. Just think... $213,906.00 (after taxes) coming in every year for 20 years - and you don't have to do a darn thing for it. It's much more than just "get-rich-quick." The American Dream is to get rich and "not work" - money to burn with nothing to earn. The Lottery, Lotto, Ed McMahon and Publishers Clearing House, Las Vegas, the Irish Sweepstakes - and yes, Network Marketing Sales. The American Dream appeals to two oft-cherished values - "laziness and greed". Which must be why it comes as such a disappointment to learn that Carnegie, Rockefeller, J. Paul Getty, Sam Walton, Ross Perot, Microsoft's Bill Gates and Mary Kay Ash ... all worked their tails off making their respective fortunes. I guess that's why little kids dream of becoming super- successful business people. Actors and actresses - thats more like it. You know, go to Hollywood and be discovered. Maybe it can happen for me, just like it did for Dustin Hoffman, that lucky son-of-a-gun. You know the story: He was an overnight sensation in The Graduate ...and it was "fame at first sight," right?... Right - after 11 yrs waiting on tables and doing all the off Broadway theater he could eat (along with likewise struggling peers Gene Hackman and Robert Duvall). Does it spoil the whole dreamy illusion to know how hard these people worked, how much time, energy and effort they invested in making it big? If it does, then surely it'll drive you nuts, as it does so many others, to learn: .. that Mark Yarnell - NuSkin leader who with his wife Rene made $1.5 million-plus last year --- prospects 30 people per day. .. or that Sandy Elsberg's six-figure income comes from a pretty consistent 72-hour work week (with an hour and a half every morning before school and all day Sunday set aside for the kids). .. or about Russ DeVan proudest of all brand-new fathers - who spent 20 of the 28 days in February on the road training and building. Everybody dreams. Some people buy lottery tickets. Others work --- hard. Sadly, Many To Most Of The People Who enter Network Marketing Sales do so as if they were buying a lottery ticket; Herman and Hillary Hope-It-Happens, John Kalench calls them. Even more disappointing is how willing would-be sponsors are to sell them one. So, enough: You get the picture. Now, shall we be pro-active? If you want to put the blocks to this whole high turnover business in our business, start by telling the truth about what it takes to succeed in Network Marketing Sales. This is a business - like any other. We (Americans) are a nation of builders. Network Marketing is a business of builders building businesses and business-builders. Success in Network Marketing Sales requires projects, partnerships, action plans and consistent action. It has its "numbers game" aspect (e.g., you've got to count on X number of prospecting or "sorting" conversations to find Y number of business-builders, etc.), and the numbers must be played in order to win. However, that fact (that "you've gotta play to win") is the only real similarity between us and winning the lottery. True, there are a number of one-legged stork distributors who got lucky and sponsored a superstar. However, in the high- pitched fever-fervor of recruiting, far too many distributors don't feel compelled to reveal the more sober side of that heady, once-in-a-great-while story -e.g.,that there were seven people downline between Richard Kall and Mark Yarnell when Mark signed up and went looking for upline support. Today Mark's on Richard's first level. Think Kall just "got lucky"? Hmm. Okay, sometimes you've just got to wait for your ship to come in. The question is, what are you going to do while you're waiting? Bottom Lines We've done a bit of seat-of-the-pants research with Upline(tm) subscribers to discover if there's a threshold income level above which people stay in the business and below which they quit. Now, it's obviously a slippery question, because of all the variables - personal and professional goals, current financial reality and employment status, smoldering versus burning desire, etc. But overall, here's what we have found: When part-part-timers (I.e. some-timers) earn $300 plus ... when serious part-timers make $500 to $1000 ... and when full-time folks are making $2500 and up ... ... then they stick with the business - and a fantastic business it is. Its wide-open criteria for entry (i.e., lack of same) permit nearly anyone, regardless of background, to begin a business of his or her own. The cash requirements are within reach for almost everybody. The fact that about 90 percent of those who start Networking quit within a year is actually great news: If you're one of the 10 percent who sticks with it, your chances of success are far higher because of the turnover rate. The point: Network Marketing Sales is not the lottery - not the "Golden Sloth" Shangri-La of free enterprise. Network Marketing Sales is a business, and as such, it demands to be treated with GBP - Good Business Practices: hard work, smart work, applied consistently to a plan of action whose structure will produce the results you are committed to accomplishing. Wisdom will make it all duplicatable, like the mini-franchise it is: a turnkey business opportunity you can offer to all your people and they in turn can offer theirs. Networking success takes time. It's a building process: foundation, superstructure, interior and exterior elements, and the finish work following through on all of it, which when done with intelligence and compassion results in a high-rise of residual income - and a life of contribution that makes a difference in thousands of people's lives. You've probably heard this one: "Luck is that place where opportunity meets preparedness". Network Marketing Sales has the opportunity. You provide the rest. Truth is, the American Dream is better and more exciting - and more available - than ever. You just can't buy tickets for it at the corner 7-Eleven! -- John Milton Fogg is a widely recognized writer and authority on Network Marketing Sales, and a frequent speaker at NWM company conventions and leadership trainings. He is the author of "The Greatest Networker In The World". ================================================================ 3) "Success Attitudes of the Top 5%" by John J.O’Callaghan Here are the five basic attitudes of the top 5%. These attitudes are at the root of all personal and entrepreneurial success. 1. The top 5% are positive thinkers. They expect to succeed more than they expect to fail. Their general attitude is hopeful, optimistic, enthusiastic and positive. They have a good self-image. They are excited and motivated by new challenges, new peaks and new horizons. 2. They are ambitious. They are highly motivated and inner directed. They have clear-cut specific goals. They are single- minded about success. They visualize their future. They believe they can realize it. They know exactly how it will be. 3. They would rather do, than be done-to. They plan their work. They work their plan. They don’t sit at home waiting for the tide to turn or opportunity to knock. They go out looking for opportunities, and when they don’t find them, they try to engineer the kind of situations and opportunities they want. They know that once they recognize a likely window of opportunity, they must act immediately or risk losing the opportunity. They are doers, the movers and shakers. 4. They plan to succeed by a specific date. They know that without a realistic deadline and an anticipated time of arrival, they could journey on forever and never arrive. They realize that trivialities are of small account and so they don’t waste time worrying about things that don’t really matter. They know that life is short and they must realize their ambition before they become too old to really benefit. 5. They have a stubborn and dogged determination to succeed. They act as if it were impossible to fail. They try and they try and they keep on trying. They refuse to admit defeat. They always get up and fight one more round. They take chances. They do what they want to do. They are willing to take calculated risks. They are so determined to succeed that they persist, come hell or high water, until they do. -- (c) Copyright 1997. John J.O’Callaghan. John J. O’Callaghan's book, "50 Secrets of Success," costs $14.95 and is available from Entrepreneur's Network, Inc. 426 Fieldstone, Venice, Fl 34292-4600. Tel and fax 941-497-1663. E-mail: JohnOC29@aol.com ================================================================ 4) Sponsor of the Month: This section of this newsletter is intended to be informational for the members of Frank Bauer's - Downline Bulding Team. Here I will anounce every month the top 5 sponsors of the month. The top sponsor of the month will win 5 Line Credit Points (LCP's) to exchange against classified ad space! The current number of FB-DBT members is: The Sponsors Of The Month June: Frank Bauer's - Downline Building Team 1. Walter Hayward - FB-DBT ID# 0028-0001 <-- Winner of 5 LCP's! 2. William O. Johnson, IV - FB-DBT ID# 0051-0001 3. Wayne Sutton - FB-DBT ID# 0016-0001 4. Robert A. Gates - FB-DBT ID# 0054-0024 5. Andrew Sands - FB-DBT ID# 0010-0001 Congratulations everybody! Keep up the good work! ================================================================ 5) FEEDBACK Each issue, we are going to post a few feedback emails from our readers and answer them here in this section. If you want your email to be included here, send it to Frank.Bauer@kiel.netsurf.de (Subject: Feedback-Include). If you don't want us to publish it, send it to Frank.Bauer@kiel.netsurf.de (Subject: Feedback-Exclude). =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- From: sturner@sisna.com (Steve Turner) Date: 06/29/97 20:40:50 I was about to dismiss your site as another mindless MLM site after reading Dan Verdino regurgitating that MLM garbage that MLM is "taught in more that 300 universities" and then those much researched criteria. Then, a fraction of a second before I was to hit the back key to escape the morass, I read John Guhn's thoughtful article on what it takes to succeed in MLM and my faith was restored. Frank - please screen your writers. Don't help to promulgate the lies of MLM! Giving voice to every idiot with a keyboard and modem only hurts your reputation and that of your publication. Be a voice of truth and reason in MLM. Your efforts will be much more appreciated. Steve Turner sturner@sisna.com "Thank you for the advice. I try to include only article of great value to my readers. In this case since I am living in Germany and I want to be totally honest, I had no idea how many universities, if any at all, teach MLM in the US. Thank you again for letting me and the other readers know." ================================================================ 6) Classified Ads Section Frank Bauer's $1,000,000 Newsletter is not offering free classified, but every subscriber can earn and/or buy "Line Credit Points" (LCP's)! Every new subscriber will start with 2 LCP's. You can earn additional LCP's by refering new subscribers to Frank Bauer's $1,000,000 Newsletter. For every new subscriber you will receive 2 LCP's. But that's not all! For every new subscriber they refered, they will receive 2 LCP's and YOU will receive 1 LCP! To receive LCP's for new subscribers, just tell your referals to subscribe to "Frank Bauer's $1,000,000 Newsletter" for FREE by: 1. Filling out the online subscription form in the newsletter section of my web site at: http://million-mall.com/news.htm Tell your referal to enter your subscriber ID into the "Who refered me:" field. Or . . . 2. Sending an email to Frank.Bauer@kiel.netsurf.de (Subject: Subscribe [+ your subscriber ID]) Every time one of your referals subscribes to Frank Bauer's $1,000,000 Newsletter, you will receive notification via email. This notification will include the name and email address of the new subscriber + your current number of LCP's! You can exchange your LCP's against classified ad space in this newsletter. For every LCP you can place one line of classified ad space in one issue. Each line of your ad should not exceed 64 characters (including spaces). Please email your classified ad text to: Frank.Bauer@kiel.netsurf.de (Subject: Ad for Newsletter). Please include the following info in the message of your email: 1. Your complete formatted ad text (each line with not more than 64 characters). 2. The number (month) of the newsletter issue you want your ad first placed in. 3. The numbers of issues you want to place your ad. If you are interested in buying LCP's, please email me at Frank.Bauer@kiel.netsurf.de (Subject: Paid Advertisement) for the Paid Advertisement Guidelines. Thank you. =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- BANKS MAKE ALL THE MONEY! RIGHT? NEW WORLD-WIDE OPP. Explosive Growth! Be a founding member. Lots of benefits. Become a millionaire! You can all share in the profits of major bank. Unlimited width, many levels! Email now: IAN-MUIR@msn.com * * * The Marigold Connection, a Free Catalog of Products, Opportunities, Debt Elimination and Information. 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To receive a back issue of "Frank Bauer's $1,000,000 Newsletter", download it from the newsletter section of my web site at http://million-mall.com/ . To unsubscribe from this free newsletter please email: Frank.Bauer@kiel.netsurf.de (Subject: Unsubscribe). To review Frank Bauer's Choice, which just may be the right company for you, send an email to Frank.Bauer@kiel.netsurf.de with "Frank's Choice" in the subject line. ================================================================ \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ Frank Bauer / August-Sievers-Ring 15 / 24148 Kiel / Germany Fax: +49-431-723536 / Email: Frank.Bauer@kiel.netsurf.de From rainy Kiel, not far from the Balticsea! \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ Amazing lists of resources! Help for EVERY business! All FREE: Newsletter, Downline Team, Classified links & More! The BEST of & about Network Marketing! Visit "Frank Bauer's $1,000,000 Web-Mall": ==> http://million-mall.com/ <== \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/ (C)1997 by Frank Bauer (except as noted) \/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/\/