================================================================ Frank Bauer's $1,000,000 Newsletter . . . The online resource for network marketers ******************************** Issue 33, March 01, 1999 ******************************** Published by Frank Bauer http://million-mall.com/ ================================================================ Sponsor of this newsletter issue: = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Does your web site need more traffic? Get Your Web Site Submitted To 1000+ Search Engines And Directories! First Class Customer Service! Full Web Site Submission Report Provided Free By E-Mail! Guarantee: If YOU are not completely satisfied with the results, YOUR web site will be submitted again for FREE! VISA, Mastercard, AMEX, Diners Club, Discover and JCB card, US check and money order on- and offline accepted! Visit: http://million-mall.com/submit.htm ================================================================ CONTENTS 1) Good Morning! 2) "The Unexpected 'Thank You'" Copyright 1999 By Bob Leduc 3) "Quality MLM Discussion Groups" by Tom Kulzer 4) Feedback 5) Classified Ads Section ================================================================ 1) GOOD MORNING! I would like to welcome you to the 33rd issue of "Frank Bauer's $1,000,000 Newsletter"! Today is Monday, the 01st of March, 1999. The current number of subscribers is: 1829 I would like to specially thank Bill Edmison from Tacoma, WA, USA. He alone sponsored last month 13 newsletter subscribers. I enjoy writing this newsletter very much and it makes me proud and happy to see the subscriber base grow with every day, week and month. If you would like to be the sponsor of next months issue, send an email to my autoresponder at mailto:News-SG@million-mall.com for the "Sponsorship Guidelines". If you'd like to write an article of general interest, MLM, Network Marketing or self improvement, send an email to my autoresponder at mailto:News-AG@million-mall.com for the "Author's Guidelines". With "Frank Bauer's $1,000,000 Newsletter" I want to achieve three goals: => My first goal is to *provide* present and future entrepreneurs worldwide with basic and advanced *information* which will enable them to start and run their business *extremely successfully*. => My second goal is to help them to *apply* this information, and to *bring together* people who are *offering* information, help and opportunities with those who are *seeking* them. => My third goal is to have at least *one million subscribers* until the end of 1999 and I am sure that with your help I will accomplish this goal. ******************************** POLICIES AND PROCEDURES ******************************** To subscribe, send email to: mailto:Newsletter@million-mall.com?Subject=Subscribe To cancel your subscription, send an email to: mailto:Newsletter@million-mall.com?Subject=Unsubscribe I welcome all comments, open questions, tips, news, topic suggestions and other material relating to network marketing. Submit material for publication to: mailto:News@million-mall.com?Subject=Publication If you would like to crosslink your web-page to "Frank Bauer's $1,000,000 Web-Mall" @ http://million-mall.com/ to increase our Web-Traffic please read the instructions on my web page at: http://million-mall.com/cross.htm OK, let's get started immediately... have fun, relax and enjoy! Frank Bauer Publisher & Editor of "Frank Bauer's $1,000,000 Newsletter" mailto:News@million-mall.com ================================================================ 2) "The Unexpected 'Thank You'" Copyright 1999 By Bob Leduc I bought my first new car when I was 21 years old. It was a bright red convertible. Along with the joy of owning my dream car came the responsibility of paying for it. I remember how the feeling of "buyer's remorse" plagued me for days after I drove the car off the dealer's lot. ("Buyer's remorse" is what we feel after making an impulsive decision -- until we can justify our decision with logical reasons.) About a week later I got a personal letter from Ray, the salesman who sold the car to me. He thanked me for the business and congratulated me for making such a wise decision. He then went on to list all the benefits I'd enjoy as a result of my wise decision. Ray's letter didn't change the car payments I faced for the next 3 years. However, it did change the way I felt about them. I lost my buyer's remorse almost immediately. Ray's letter also changed the way I felt about him. I bought 3 more cars from Ray during the next 10 years. I used versions of Ray's "thank you" letter throughout my business career. They helped preserve a considerable amount of business. They also helped solidify many valuable business relationships. BENEFITS OF THE UNEXPECTED "THANK YOU" How would you react if you received a personal "thank you" from a company or person a few days after you spent money with them? You'd feel good and probably want to do more business with them sooner rather than later. Why not give that same feeling to the most important people you know -- your customers. Here are some benefits you gain when you send a personal "thank you" to a customer or client who just gave you business... ** You reduce or lower any buyer's remorse your customer or client feels after their purchase. ** You develop a closer relationship with your customer. ** You gain free word-of-mouth advertising when your customer tells everybody about your unexpected "thank you" letter and how good they feel about doing business with you. ** You have an opportunity to resell more (or other) products or services. You can even promote this by including a special price or discount offer in your "thank you" letter. ** You enhance your image as a consumer-oriented business. Your unexpected "thank you" doesn't have to be lengthy. You don't have to write it individually for each customer or client. You can use the same text for everybody with just a few minor changes -- like inserting the customer's name. You don't even have to take the time to type envelopes and mail letters. You can send your "thank you" by fax or email. Just be sure to personalize it as much as possible. EXAMPLES If you've ordered books on the Internet from Amazon.com, you received a good example of an unexpected "thank you" letter by email. Their "thank you" email message even includes the titles of other books you can order on the same subject. I spoke with an MLM distributor several weeks ago who sends what she called a "congratulatory letter" to all her new distributors 2 days after they sign up. In it she repeats the specific goals stated by the new distributor before signing up and includes a brief description of how he or she will now be able to achieve them. Most buying decisions are made on impulse. Only after buying do we look for logical reasons to justify our decision. You can help your customers with this by including all the benefits they'll gain from your product or service in an unexpected "thank you" message. These benefits are what initially compelled them to buy. Repeating these benefits reassures them of the wisdom of their decision. It can even reduce or eliminate cancellations or refunds. -- Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. He is now a Sales Consultant. Bob recently wrote a manual for small business owners titled "How to Build Your Small Business Fast With Simple Postcards" and several other publications to help small businesses grow and prosper. For more information... Email: BobLeduc@aol.com Subject: "Postcards". Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133 ================================================================ 3) "Quality MLM Discussion Groups" by Tom Kulzer As the moderator of a network marketing discussion forum I am often asked, "Where can I find other useful forums to participate in?" There are many ezines and websites on the Internet devoted to network marketing topics but very few actual quality discussion forums. To save others the time and hassle of surfing the Internet for the best forums I have compiled a listing of excellent forums below but first we must go over a few topics. How is a discussion forum different than an ezine? Basically a discussion forum allows reader interaction. Not only can you read the posts of others but you can also ask questions and participate in the ongoing discussions. This makes a discussion forum very valuable since it is a constant source for up to date information and techniques in the network marketing industry. What types of forums are there? There are two main types of discussion forums. One is a web based forum where you read and respond to others using your web browser. The other type is an email based forum. Email forums can be either a digest of email messages combined into one big message and mailed to subscribers or they can be emailed post by post. I tend to prefer email digest forums because they are delivered directly to your email box and is only one message instead of dozens of separate messages. Why are the good forums moderated? In order to keep the content to a maximum and the ads to a minimum all good forums are moderated. On a web based forum that means someone usually reads each message a short time after someone posts it and decides if it is an ad. If it is they will delete it and save others the the wasted time of looking at the ad. On an email based forum it means that all posts are sent to a moderator and they decide if it should be distributed to the group. Again, this is my favorite type because it is highly unlikely a moderator will let a blatant ad slip through. --- The Forums --- The Electro MLM Digest: A moderated email based digest forum delivered to subscribers 3 times per week. To subscribe visit the website at http://www.electsuccess.com or send email to mailto:join-emlm@electsuccess.com TalkBiz MLM Discussion Board: A new moderated board with some great discussions going. Check it out at: http://www.talkbiz.com/cgi-bin/mlm.cgi MLM Woman Bulletin Board: This is a web based discussion forum. The threads are a bit hard to follow but there is some real information exchange taking place. http://www.mlmwoman.com/bb.htm If you are in the network marketing industry or considering joining a network marketing program then you should take the time to either subscribe or visit these discussion forums. There are many excellent network marketers on the Internet willing to share their ideas and help others in the industry. -- Tom Kulzer is a full time network marketer, writer, and moderator of the Electro MLM Digest and TalkBiz MLM Discussion forum. Visit his information packed website at http://www.electsuccess.com and try the FREE Interactive Entrepreneur Profiler. You can get my FREE "MLM Success Series" report by emailing mailto:success@electsuccess.com ================================================================ 4) FEEDBACK Each issue, we are going to post a few feedback emails from our readers and answer them here in this section. If you want your email to be included here, send it to: mailto:News@million-mall.com?Subject=Feedback-Include If you don't want us to publish it, send it to: mailto:News@million-mall.com?Subject=Feedback-Exclude =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- "For your convenience Frank Bauer's $1,000,000 Newsletter does now also accept VISA, Mastercard, AMEX, Diners Club, Discover and JCB card! If you are interested to advertise in future issues, please email my autoresponder at mailto:News-PA@million-mall.com for the 'Paid Advertisement Guidelines'." ================================================================ 5) Classified Ads Section Frank Bauer's $1,000,000 Newsletter is not offering free classified, but every subscriber can earn and/or buy "Line Credit Points" (LCP's)! You can earn LCP's by referring new subscribers to Frank Bauer's $1,000,000 Newsletter. For every new subscriber you will receive 2 LCP's. To receive LCP's for new subscribers, just tell your referrals to subscribe to "Frank Bauer's $1,000,000 Newsletter" for FREE by: 1. Filling out the online subscription form in the newsletter section of my web site at: http://million-mall.com/news.htm?#### Just replace the #### with your Referral ID#. Or . . . 2. Sending an email to mailto:Newsletter@million-mall.com (Subject: Subscribe ####) Again, just replace the #### with your Referral ID#. To receive your Referral ID# please join the "Frank Bauer's $1,000,000 Newsletter Referral Program". Just send an email with your name, mailing & email address to: mailto:News@million-mall.com?Subject=Join_Referral_Program The Referral Program is free. Every time one of your referrals subscribes to Frank Bauer's $1,000,000 Newsletter, you will receive notification via email. This notification will include information regarding the new subscriber as well as your current number of LCP's! You can exchange your LCP's against classified ad space in this newsletter. For every LCP you can place one line of classified ad space in one issue. Each line of your ad should not exceed 64 characters (including spaces). . The minimum ad length is one line, the maximum is 50 lines. Please email your classified ad text to: mailto:News@million-mall.com?Subject=Ad_for_Newsletter Please include the following info in the message of your email: 1. Your complete formatted ad text (each line with not more than 64 characters). 2. The number (month) of the newsletter issue you want your ad first placed in. 3. The numbers of issues you want to place your ad. If you are interested in buying LCP's, please email my autoresponder at mailto:News-PA@million-mall.com for the "Paid Advertisement Guidelines". Thank you. =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- T.O.P. 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All FREE: Newsletter, Downline Team, Classified links & More! The BEST of & about Network Marketing! Frank Bauer's $1,000,000 Web-Mall ==> http://million-mall.com ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸, Would you like to receive free e-mail updates about new programs, free program updates, free new resources and other free stuff at "Frank Bauer's $1,000,000 Web-Mall"? Subscribe to the free "Mall News Mailing-List" today! Just send an email to: mailto:Mallnews@million-mall.com?Subject=Subscribe ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸, (C)1999 by Frank Bauer (except as noted) ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,