================================================================ More4you Newsletter ... more tips, training & tutorials for webmasters & entrepreneurs. -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Everything you need to make your website & business a success! ******************************** Issue 71 - May 01, 2002 ******************************** Published & edited by Frank Bauer www.add2it.com & www.add2it.de www.million-mall.com & www.million-mall.de ================================================================ The More4you Newsletter is delivered by subscription only. Subscription and removal instructions are located at the end of this newsletter. Table Of Content: -=-=-=-=-=-=-=-=- 1) Good Morning... ! 2) Sponsor Of This Newsletter Issue 3) First Article: "The Personal Touch" by Bob Osgoodby 4) News & Changes At Add2it & Million-Mall! 5) Second Article: "10 Benefits Of Starting An Online Community!" by Larry Dotson 6) The Question & Answers Section 7) Advertising Information & Classified Ads 8) Newsletter Notes & Policies ================================================================ 1) Good Morning... ! -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- I would also like to welcome you to the 71st issue of the "More4you Newsletter"! Today is Wednesday, the 01st of May, 2002. If this is a holiday for you too, I would like to wish you a wonderful "Maifeiertag" (May celebration day). If this is not a holiday for you, I wish you a wonderful day anyway. :) The current number of subscribers is: 3355 At this point I asked you last month for your opinion. I improved the abilities of the Add2it Affiliate Program script and it is now possible to pay commissions on up to 12 tiers. The questions was: What would be the best for an affiliate? The answers have been almost 100% clear: It will stay the way it is: I will continue to pay 45% commissions on two tiers. 30% on tier one and 15% on tier two. And the winner of a free 8 line classified ad for the next issue is: Jan Tallent-Dandridge She wrote: "I prefer it as is I hate depending on sub-affiliates to make sales." Jan, please email me your ad within the next 21 days. Congratulations. :) And again I improved the abilities of the Add2it Affiliate Program script and it is now possible for affiliates, to check out their downline and to communicate by email with them right in their Affiliate Center. OK, now let's get started immediately ... ... have fun, relax and enjoy! Frank Bauer Publisher & Editor of the "More4you Newsletter" ================================================================ 2) Sponsor Of This Newsletter Issue: ´´~`` ( o o ) +----------------------.oooO--(_)--Oooo.----------------------+ | Get the mailing list management script that every publisher | | and webmaster needs to be successful and don't just take my | | word for it... read what many other say about it and | | get your own copy of Add2it Mailman Pro today at: | | http://www.add2it.com/go/to.cgi?l=mailman-pro | +-------------------------------------------------------------+ ================================================================ 3) First Article: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- "The Personal Touch" by Bob Osgoodby -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Sure, the e-tools available for an online merchant are great. We have up to the minute product selection on our web pages, and auto-responders that can follow up requests. We have our own online mall, immediate payment methods to prevent that "cooling off" period, secure sites for financial transactions, and all sorts of e-tools at our disposal. But what is wrong? You're not being overwhelmed with sales, and barely making expenses. Stop for a moment. Why are potential customers leaving your e-store without placing an order. Assuming that you have a decent product and prices, why are they not buying. Possibly they have questions that are not being answered, and would like to talk with a live human being. The brick and mortar store has the edge over the e-store, when faced with a customer that needs personal contact to feel comfortable. If someone has reached this point, usually all they need is a little assurance before placing their order. And here is the funny part - they may not even want to talk with someone, but may just want to be sure there is someone they can contact if there is a problem. If you don't list proper contact information at your virtual business, you may be losing customers. Your name and e-mail address will go a long way. Even better, give them a physical address and a telephone number they can call. You may wish to have an "800" number, but you will get a lot of "tire kickers". Even if you don't give a free number, just the fact that there is a number listed goes a long way in allaying their fears. Let your potential customers know, that if they have questions, they can email you their phone number, and you will call them. Many times they won't, as all they really wanted, was to know they are dealing with a real person. They say a picture is worth a thousand words - consider putting your picture on your web site. This gives instant identification to your name and goes a long way in building customer confidence. If someone requests information from you, do you respond in a timely manner? Letting days pass, without even acknowledging their request, is a major "turn off". Why not send an automatic reply that let's them know their request was received, and you will get back to them shortly. If it will take a day or so to get back, let them know. Don't forget that humans have egos, and egos need to be stroked. An auto-responder is really a great thing, and should be in everyone's marketing bag of tricks. They serve a vital role in your advertising efforts by providing someone with information in which they have an interest. But some people have confused things here a bit. They don't understand the meaning of "NO". If I have made up my mind I am not interested in your offer, I really don't want you to give me the same, or similar information again, and again, and again. These are just as aggravating as web sites that won't let you escape, and they keep opening up additional windows that you have to close. Some people have set up their auto-responders to send 5-7 follow- up notes. I refer to these as "nag notices". They must feel that if they "nag" you enough, you will give in and buy their product or service. I don't know about you, but with each one I get, my resistance stiffens. I may have been a prospect before, but the timing just wasn't right. These tactics have caused the loss of a prospect. When you get an order, do you remember to say "Thank You" to your customer? Those two little words can be the key to getting repeat business from them. E-commerce is here to stay, but the mortality rate of "wannabes" will be high. Those that remember the "Personal Touch" will be among the survivors. -- Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday thru Friday. Instructions on how to place your ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm ================================================================ 4) News & Changes At Add2it & Million-Mall: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- This section will keep you updated on all important news and updates regarding: www.add2it.com & www.add2it.de www.million-mall.com & www.million-mall.de Below you find out about the 6 most important news & updates during the month of April. -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- English / Englisch: 04/01/02 - The latest issue of the "More4you Newsletter" is now online available in the back issues section at: http://www.million-mall.com/news/ 04/18/02 - The new design of the Add2it pages is now finished. Please let me know your opinion: http://www.add2it.com 04/27/02 - New pages are available to compare the features of the Free and the Pro versions of Add2it Mailman: http://www.add2it.com/scripts/compare-go-to.shtml and Add2it Go-To: http://www.add2it.com/scripts/compare-mailman.shtml 04/29/02 - New features are also available for Add2it Affiliates. It is now possible for them to check out their downline and to communicate by email with them right in their Affiliate Center. Additionally that area is now available in 3 languages, English: http://add2it.com/ref/affiliates.cgi German: http://add2it.com/ref/affiliates.cgi?language=ger and Dutch: http://add2it.com/ref/affiliates.cgi?language=dutch -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- German / Deutsch: 18.04.02 - Das neue Design der Add2it Seiten ist nun fertig. Bitte lassen Sie mich Ihre Meinung wissen: http://www.add2it.de 29.04.02 - Es gibt auch neue Funktionen für die Add2it Affiliates. Es ist ihnen nun möglich ihre Downline einzusehen und mit ihr per Email direkt vom Affiliate Center aus zu kommunizieren. Zusätzlich ist dieser Bereich nun dreisprachig, Deutsch: http://add2it.com/ref/affiliates.cgi?language=ger Englisch: http://add2it.com/ref/affiliates.cgi und Holländisch: http://add2it.com/ref/affiliates.cgi?language=dutch ================================================================ 5) Second Article: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- "10 Benefits Of Starting An Online Community!" by Larry Dotson -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- 1. People will revisit your web site to participate on your discussion board or chat room. They will meet other people with similar interests and your web site will become a hang out were they can chat. 2. You'll be able to communicate with your visitors. They'll begin to trust you and get to know you on a more personal level. People will purchase products quicker from somebody they already know and trust. 3. You can learn important information about your visitors by reading the conversations they have. They may chat about your web site or products. With this information you could learn to market your products more effectively. 4. You could answer the questions your visitors ask in your online communities. You'll become known as an expert by giving the answers to their questions. This will give you and your business more credibility. 5. You could teach a free online class using your chat room. This will give you an expert status and increase traffic to your web site by offering the free class. 6. When your discussion board or chat room becomes popular, you could sell advertising space on them. This will give you an extra income stream for your web site. 7. You can network with other businesses by having a chat room or discussion board. You could exchange business ideas, leads, advertising, etc. 8. You could allow other web sites who don't have a discussion board or chat room to use yours. You will get free advertising by allowing them to link to your online community. 9. When you have a discussion board or chat room you can get free advertising by listing them in online community directories. You can also join web rings with similar discussion topics. 10. You can make money by advertising your own products and services on your discussion board or chat room. You could also join other people's affiliate programs and make commissions advertising them. -- Get over 40,000 FREE ebooks and more when you visit: http://www.ldpublishing.com ================================================================ 6) The Questions & Answers Section: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Each issue, we are going to post a new question of interest for all marketers and the best answer(s) to the question of the previous issue. The question for the next issue: -------------------------------- This time I have some very interesting questions for all webmasters and entrepreneurs. Please be so kind and answer a short survey in regard to leads, website traffic / sales and autoresponders at: http://www.add2it.com/more4you-survey.shtml The result will be published in the next issue. You have an interesting question you would like answered? Please send your question to: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- The question of the last issue: ------------------------------- Last issue I asked you to answer a short survey in regard to ezine advertising, places to find Internet newbies and op-in lists. The results of the survey: -------------------------- 1. How can I advertise in all ezines? (Question submitted by: Alex. Mauritz) Darren CJ Hinze: "Why would you want to? I don't advertise in Vanity Faire, if it is not my market. Pick the top 5 that are in your market and bang away. I don't deal with RAVERS, my son does. It's his market not mine, why would I want to advertise to someone that is not interested and does not care? The real questoins here is, 'Who is your Customer?' IF you can not answre this seemingly easy question then you need to Stop, Back up, and Think about what you want to accomplish, because you ain't gonna get there. SteppingStoneMarketing.com" David Boey: "I think most, if not all, ezines carry advertising rates. The best is to subscribe to as many ezines as you can to evaluate the contents and purpose to see if they suit the direction of your marketing." Clair Bird: "All is a tough thing!! I think one of the widest coverages is TuCats Coop. Publishers in this coop offer at least one free ad to subscribers. http://www.roibot.com/w.cgi?IM8301_coop" Thea Marie Swafford: "This is one of the reasons that I bought Add2it Mailman Pro. Take a look at: http://secrets-to-your-successful.com/targeted_ads.htm, in addition the affiliate program will have ezine and article submission to targeted markets, thanks to your product!" James E. D'Incecco: "Get one of the highly rated Ezine directories. It covers hundreds of exines with millions of readers. This helps you target your audience." Sheri Stuart: "Most Ezines provide a way to send about 1 free ad a week for their subscribers. Virtually all of them have advertising packages. Prices willvary by type of ad, and ezine. start with those you subscribe to, and remeber to place ads in ezines that target the right people. You can't expect a whole lot of leads from an ad in, for instance, a golfing ezine if you're trying to promote a site on, for example, tennis." Comments: So the simple answer is: There is not real need for anybody to advertise in all newsletters. But to find that ones that your customers read, here are some links to ezine directories: http://www.ezine-dir.com http://ezine-universe.com http://www.freezineweb.com http://www.homeincome.com/search-it/ezine/ 2. Where do internet newbies hang out? (Question submitted by: Warren E. Contreras) Darren CJ Hinze: "Newbies don't hang out they aimlessly surf around, getting dropped from any connection they have and often end up buying and becoming an AOL GoofBall. I won't sell to them, they take too much time and think I should teach them how to use their computer when they won't even read the manual. I guess I really don't care where they are. When they realize what AOL has been doing to them and they want an online business, then I am there for them... not before." Thea Marie Swafford: "With the big boys! Pull up your niche on the search engines and subscribe to the top ten publications in your niche." Sheri Stuart: "Everywhere. They spend a lot of time on search engine sites till they learn how to navigate. Then they graduate to messenger services and chat lines. A lot of them never make it past the games." Comments: I also believe that newbies are mostly around search engines, so not really findable by marketers. I guess the best place to find newbies is offline in a computer or Internet course in your local area. 3. Where can I find really important opt-in lists? (Question submitted by: Shu Ikeda) Greg Granger: "The effectiveness of opt-in lists is questionable. When they were first introduced, they were fine. Now with so many opt-in lists out there, all the subscribers are interested in is advertising their opportunity. They just throw the remainder of the 'fluff' into the trash can." Darren CJ Hinze: "Make your own of share with a know internet marketing professional. Get your product to market by offering 40%-80% of the profit to someone with a Great opt-in list. What you are doing is essentially buying leads. The list owner send your advertisement containing your link with their id in it. Everyone that clicks on the link becomes a lead for you by entering your opy-in list, if they buy then you pay the % to the marketer. If you buy one of those 'shitty' CDs 'with 250,000 Guaranteed Opt-In addresses' you are wasting your time and mony and have just become a SPAMMER." James E. D'Incecco: "Define important. Try a directory of opt-in lists. Opt-in lists are fine if you're in a pinch for advertising, but these people are only int4erested in selling to you, not buying from you." David Boey: "If you are like me, you would have received many, many offers of opt-in lists. The best is of course, those which you need to pay to join. Smartlist would be good, but the best opt-in list would be one you own yourself." Comments: My personal believe is also that there is no point in joining any kind of opt-in list... paid or not. Everybody on it is there for only one reason... to send his or her ad to the rest of the list... do you REALLY think that anybody there joined to read tons of ads? Me neither... 4. Are you a subscriber of the More4you newsletter? Yes - 100% No - 0% Don't know - 0% ================================================================ 7) Advertising Information & Classified Ads: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- The More4you Newsletter is not offering free classified ads, but you can earn and/or buy "Line Credit Points" (LCP's) and exchange them against classified ad space! If you are interested in buying LCP's, please send an email to the autoresponder at . You will receive the "Paid Advertisement Guidelines" by email. To learn how to earn LCP's or to see the FAQ section go to: http://www.million-mall.com/news/ And now let's see the latest ad news... ... yes, ads can be news too. :) -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Special Notice for our subscribers: It seems like everybody these days has been rehashing the same old thing about how to "make money on the Internet". That's why what I'm about to tell you seems so noteworthy... I've recently been in contact with someone who has been using the Internet and technology to earn large sums of money (we're talking millions of dollars) using a completely different approach: His name is Mike Enlow, and he's been endorsed by many of the most successful marketing experts in the world as the "pioneer" of using technologies to literally cut risk so you *can't fail!* For his many innovations, he is often called the "godfather" of the online marketing revolution. Frankly, I would be doing you a disservice if I didn't let you know about his most creative endeavor yet - a virtual online marketing encyclopedia - the "key to the vault" I believe will unlock profits for you like nothing else on the net. When I approached Mike about his new program, I was able to arrange for my readers to get into this information *right away* by getting you access to his famous 8-page report; "Sand Castles to Empires, How To Start With Nothing and Create Great Wealth." Read it at your earliest convenience as it is available for just a short time for you, my readers. Go there now: http://add2it.com/go/to.cgi?l=momic -< - >- You can PLAY the German Lotto, WIN Tremendous Prizes and EARN Huge Commissions when YOU become an Agent for FREE!!! - LottoTeam offers now a free fun drawing on their web site in which you can win 500,000 Euro, a new car or cash prizes from 50 to 500 Euro! - The LottoTeam Guarantee: If you play LottoTeam for 12 months without ever winning, LottoTeam will pay you 10,000 Euro! You can't lose with LottoTeam! - Up to 32.5% first level commission - easy for you to earn! - Up to 1,000,000 Euro in Bonuses paid! - LottoTeam has a free, self replicating web site for all members in three languages... English, Spanish & German! Click to win: http://add2it.com/go/to.cgi?l=lottoteam -< - >- Guaranteed to Make Money!! Take a look at the new website everybody is flocking to. Get Hundreds of dollars in free visitors as a bonus! This is brand new. Get in EARLY for a change. http://hits4sure.com An EzineADventure AD. Click Below - Get Your FREE Ads NOW! http://www.ezineadventure.com/Default.asp?id=3360 -- DOUBLE YOUR SUBSCRIPTION RATE with the free ezine advertising system at Free Traffic Builders. Harness the power of viral marketing to get hundreds of new subscribers every week! It's free! Click here! http://freetrafficbuilders.com/cgi-bin/index.cgi?id=2584 -< - >- Welcome to Nationwide Newspapers. We offer classified and display advertising in over 20,000 newspapers nationwide. Expand Your Business With Nationwide Newspaper Advertising! http://www.roibot.com/w.cgi?R19306_NwN An EzineADventure AD. Click Below - Get Your FREE Ads NOW! http://www.ezineadventure.com/Default.asp?id=3360 -- Does Your Web Site Need More Traffic? Your web site will be submitted to over 1000 search engines and directories without any effort from your side! Let us do all the work for you today: http://add2it.com/go/to.cgi?l=submit -< - >- HUGE DISCOUNT ON MASTER RIGHTS The Ultimate Package of Resell Reprint Rights for BIG MONEY PRODUCTS - at a truly Unbelievable Price! Selling Quick, so Go NOW: http://www.ezineadventure.com/ResaleRights.html An EzineADventure AD. Click Below - Get Your FREE Ads NOW! http://www.ezineadventure.com/Default.asp?id=3360 -- Are you tired of searching for ad rates, or how to place a classified ad in an ezine, or which ones to advertise in? The Directory of Ezines, a hassle-free guide to ezine advertising is your solution. Samples, details, free gift, how to order and subscribe to our ezine at: http://add2it.com/go/to.cgi?l=ezines -< - >- Home Security Launched Cognigen Networks Inc announced last week their newest addition to their line of products and services, home security systems. Protect America, one of America's fastest growing providers of home security monitoring service, was selected from a very competitive pool of service providers to become the first home security vendor for Cognigen. Protect America, Inc. will take the orders directly from the Cognigen web site, http://cognigen.net/ProtectAmerica/?add2it handle all customer service, and provide 24-hour home monitoring service for their customers. -< - >- No One Offers You a Better Deal On Ezine Ads. Send YOUR AD to 1000s for only Two Dollars. See the Difference NON SPAM Ezine Ads Make. http://add2it.com/go/to.cgi?l=twodollarads -< - >- If you are a list owner or plan to have your own soon, you need to check out my new list host software! http://www.add2it.com/ref/track.cgi?id=jtd&pid=5 It can run unlimited lists and the options are unbelievable! It will handle the subscribes and unsubs for you and send not only you a message letting you know what is going on, but can send your subs a message you have preset for them as a welcome and so much more! You can set up your subscriber form to ask for just first name and email address, as I have chosen to do, or several more options to make your list info as targeted as possible and you have got to go SEE it to get a glimmering of all this software offers for ONLY $49.00! I tried the free trial and an hour later was checking into the purchase option and if I could set it up with NO cgi or perl knowledge, anyone can use it! http://www.add2it.com/ref/track.cgi?id=jtd&pid=5 It costs you nothing to try out the trial and I would just bet you will love it as much as I did! No longer will I have to worry about a list host shutting me down because all of a sudden they change their policies and I will never again know the nightmare of last week when I was shut out of my own list and told I was "not a member"! - Jan Tallent-Dandridge, Marketing Warrioress/Publisher -< - >- The New and Improved Cognigen PC Cognigen has recently completed a complete product update of their Cognigen PC site this week. On top of adding over 10,000 more products to the store, they have also cut prices by as much as 20% in some cases. http://cognigen-pc.com/?add2it Take a moment to check out the store and to see first hand all of the possibilities that are out there for you! Don't miss their new 1 GHz AMD systems! -< - >- ================================================================ 8) Newsletter Notes & Policies: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- a) Please feel free to forward this newsletter in its entirety to your friends and associates. This information may not be electronically or otherwise transferred for any other reason. All rights reserved. b) Privacy statement: Your name and email address will never be traded or sold with any third party. c) To subscribe to the "More4you Newsletter" visit: http://www.add2it.com/mmp/sub.cgi?m4u=!FL or send an email to: d) When you subscribed you supplied the following data: First name: Last name: Email address: Referrers ID: To edit your name, please visit: http://www.add2it.com/mmp/ed.cgi?m4u= e) To unsubscribe from this free newsletter please visit: http://www.add2it.com/mmp/unsub.cgi?m4u= or send an email to: f) To receive a back issue of the "More4you Newsletter", please download it from the newsletter section at: http://www.million-mall.com/news/ g) If you are interested to advertise in the "More4you Newsletter", please send an email to the autoresponder at . You will receive the "Paid Advertisement Guidelines" by email. h) Disclaimer: While I believe that the ezine advertisements are ethical, I cannot be held responsible for any claims made by third-party advertisers. i) If you would like to be the sponsor of next months issue, please send an email to the autoresponder at . You will receive the "Sponsorship Guidelines" by email. j) If you'd like to write an article with tips, a training article or a tutorial for webmasters or entrepreneurs, please send an email to the autoresponder at . You will receive the "Author's Guidelines" by email. k) I welcome all comments, questions, tips, news, topic suggestions and other material related to tips, training and tutorials for webmasters and entrepreneurs. Please submit your material for publication to: l) To review "Frank Bauer's Choice", which just may be the right company for you, send an email to my autoresponder at: m) If you would like to cross link your web-page to "Frank Bauer's $1,000,000 Web-Mall" @ http://www.million-mall.com to increase our Web-Traffic please read the instructions on my web page at: http://add2it.com/go/to.cgi?l=crosslink ================================================================ More4you Newsletter http://www.add2it.com/news/ Publisher & Editors: Address: P.O. Box 620, Sydney NSW 2001, Australia Voice: +1-650-488-8328 Fax: +1-413-403-2654 More contact information at: http://www.add2it.com/contact.shtml =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Does your website need more traffic? Your website will be submitted to over 1000 search engines & directories! Guaranteed! Visit: http://www.add2it.com/go/to.pl?l=m4u-moretraffic =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Are you still searching for... ? Amazing lists of resources and the best sites to shop. The best of & about network marketing and other resources. How to build your traffic & your business. You will find all this and more at: http://www.million-mall.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Would you like more... ? http://www.add2it.com Scripts & Service for Webmasters =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- (C)2002 by Frank Bauer (except as noted) ================================================================