================================================================ Frank Bauer's $1,000,000 Newsletter . . . The online resource for network marketers ******************************** Issue 35, May 01, 1999 ******************************** Published by Frank Bauer http://million-mall.com/ ================================================================ Sponsor of this newsletter issue: = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Does your web site need more traffic? Get Your Web Site Submitted To 1000+ Search Engines And Directories! First Class Customer Service! Full Web Site Submission Report Provided Free By Email! Guarantee: If YOU are not completely satisfied with the results, YOUR web site will be submitted again for FREE! VISA, Mastercard, AMEX, Diners Club, Discover and JCB card, US check and money order on- and offline accepted! Visit: http://million-mall.com/submit.htm ================================================================ CONTENTS 1) Good Morning! 2) "Use Email Advertising To Reach Thousands With The Click Of A Key--and Not Spam Anyone" by Woody Sherman 3) "Don't Overlook Your Most Profitable Source Of Business" by Bob Leduc 4) Feedback 5) Classified Ads Section ================================================================ 1) GOOD MORNING! I would like to welcome you to the 35th issue of "Frank Bauer's $1,000,000 Newsletter"! Today is Saturday, the 01st of May, 1999. The current number of subscribers is: 1807 I would like to specially thank Bill Edmison from Tacoma, WA, USA. He alone sponsored last month 3 new newsletter subscribers. I enjoy writing this newsletter very much and it makes me proud and happy to see the subscriber base grow with every day, week and month. If you would like to be the sponsor of next months issue, send an email to my autoresponder at mailto:News-SG@million-mall.com for the "Sponsorship Guidelines". If you'd like to write an article of general interest, MLM, Network Marketing or self improvement, send an email to my autoresponder at mailto:News-AG@million-mall.com for the "Author's Guidelines". With "Frank Bauer's $1,000,000 Newsletter" I want to achieve three goals: => My first goal is to *provide* present and future entrepreneurs worldwide with basic and advanced *information* which will enable them to start and run their business *extremely successfully*. => My second goal is to help them to *apply* this information, and to *bring together* people who are *offering* information, help and opportunities with those who are *seeking* them. => My third goal is to have at least *one million subscribers* until the end of 1999 and I am sure that with your help I will accomplish this goal. ******************************** POLICIES AND PROCEDURES ******************************** To subscribe, send email to: mailto:Newsletter@million-mall.com?Subject=Subscribe To cancel your subscription, send an email to: mailto:Newsletter@million-mall.com?Subject=Unsubscribe I welcome all comments, open questions, tips, news, topic suggestions and other material relating to network marketing. Submit material for publication to: mailto:News@million-mall.com?Subject=Publication If you would like to crosslink your web-page to "Frank Bauer's $1,000,000 Web-Mall" @ http://million-mall.com/ to increase our Web-Traffic please read the instructions on my web page at: http://million-mall.com/cross.htm OK, let's get started immediately... have fun, relax and enjoy! Frank Bauer Publisher & Editor of "Frank Bauer's $1,000,000 Newsletter" mailto:News@million-mall.com ================================================================ 2) "Use Email Advertising To Reach Thousands With The Click Of A Key--and Not Spam Anyone" by Woody Sherman The Internet offers a fantastic opportunity to send your advertising message to thousands of prime prospects for the cost of dinner. Email is everywhere and almost free to use. Radio, TV, and newspaper would charge you thousands of dollars to do reach the same number of people, and often without the ability to tightly target your best audience. First of all, avoid the temptation to send your sales letter to an unsolicited list of addresses. Spam is the evil stepchild of the Internet. Even if you don't mind getting sworn at by customers, thrown off your ISP, or getting your web site nuked; keep in mind that spam gets very poor response. It is not unusual for unsolicited bulk mailers to send to 5 million and get less than five positive responses. Opt-in email lists are much more efficient and cause none of the headaches. Firms like BulletMail.com and PostMasterDirect.com can send your message to lists of selected people who have asked for information on your topic. Success rates can be around 17% (incredibly high for any kind of direct marketing). Email newsletters, or e-zines, are probably the best bang for the buck that the Internet offers. It doesn't cost much to put out an e-zine, so publishers pass big savings on to you. Ad rates vary from just a few dollars to around $70 to reach 300,000 to 600,000. One of the best sites for choosing which ezines to subscribe to and advertise in is BestEzines.com. They rank e-zines according to subject (marketing, non-marketing, etc.) and offer a top ten list to choose from. BestEzines.com reads though hundreds of e-zines each week. They slice through the huge selection of e-zines to find the ones that will work best for you. Finally, take advantage of all the free autoresponder offers that are available. Zinfo.net provides free "smart" auto- responders that can follow-up automatically with up to 10 emails. SendFree.com sends your classified ad across their big autoresponder network at no charge. -- [ Woody Sherman is editor and publisher of OPPORTUNITY UPDATE, the three-times-weekly e-zine for both budding and experienced Internet Marketers... featuring the famous "5 For 10" Classifieds. For a sample, < mailto:DeptR5@ShermanMedia.com >. You'll also find a number of resources for the netrepreneur at Woody's website: < http://ShermanMedia.com >. ] ================================================================ 3) "Don't Overlook Your Most Profitable Source Of Business" by Bob Leduc - (c)1999 A new business owner called me this morning with a question I hear often. She asked, "What can I do to build my business faster? I'm making a small profit but can't seem to generate enough sales to make the real money in this business." As Karen answered some of my questions it became clear she had done a good job of targeting a niche market. She also provides a compelling reason for prospects to do business with her instead of with her competition. She was obviously effective at attracting customers because she already had over 100 of them. In fact, she was so busy chasing down new customers she completely overlooked her existing customers as a source of additional business. HIGHLY PROFITABLE AND EASY TO GET Your existing customers and clients already know and trust you. They experienced proof of your ability to help them solve problems when they bought from you the first time. It's easier for you to get more business from them than to get business from new prospects. It's also more profitable than business from new prospects because you get it without any advertising expense. Some businesses have natural repeat sales built into their operation. Most MLM companies sell consumable products that periodically need to be replaced. A website hosting service collects a new fee at regular intervals to keep your site up. These replacement needs automatically generate repeat business. But how can you generate additional business from customers when it's not automatically built into your product or service? HOW TO TURN A ONE-TIME SALE INTO REPEAT BUSINESS To capture additional business from your existing customers you have to find or create additional products or services and offer them to your customers. You can do this even if your business automatically generates re-sales. These new products must be related to what your customers originally bought. Start by asking yourself what else you can offer your customers and clients to improve their lives in the same area as their original purchase? One type of product every business can use for repeat sales is instructional material. It can be a book, videotape, audiotape, software or any combinations of them. One pet store owner I know regularly sends her customers special postcard offers for some of the books and videotapes she stocks in her store. She sells a lot of books and tapes this way. It also generates a lot of profitable referrals from her customers. AFFILIATE PROGRAMS Affiliate programs are becoming popular among small businesses marketing on the internet. The affiliate program handles all aspects of the transaction and pays you a commission. All you have to do is announce the product or service to your customers and include your endorsement of the program. This can produce a significant number of sales if the product or service is closely related to what your customers already bought from you. The commissions you earn will be almost 100% profit. You must continuously find new customers to grow any business. The cost of finding those new customers is a big expense. Maximize your return on this expense by getting all the business you can from your customers. Invest the time to create or locate other products or services you can offer to your customers. You'll be amazed at how much it increases your business volume and profit margin. -- Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. He is now a Sales Consultant. Bob recently wrote a manual for small business owners titled "How to Build Your Small Business Fast With Simple Postcards" and several other publications to help small businesses grow and prosper. For more information... Email: BobLeduc@aol.com Subject: "Postcards". Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133 ================================================================ 4) FEEDBACK Each issue, we are going to post a few feedback emails from our readers and answer them here in this section. If you want your email to be included here, send it to: mailto:News@million-mall.com?Subject=Feedback-Include If you don't want us to publish it, send it to: mailto:News@million-mall.com?Subject=Feedback-Exclude =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- "For your convenience Frank Bauer's $1,000,000 Newsletter does now also accept VISA, Mastercard, AMEX, Diners Club, Discover and JCB card! If you are interested to advertise in future issues, please email my autoresponder at mailto:News-PA@million-mall.com for the 'Paid Advertisement Guidelines'." ================================================================ 5) Classified Ads Section Frank Bauer's $1,000,000 Newsletter is not offering free classified, but every subscriber can earn and/or buy "Line Credit Points" (LCP's)! You can earn LCP's by referring new subscribers to Frank Bauer's $1,000,000 Newsletter. For every new subscriber you will receive 2 LCP's. To receive LCP's for new subscribers, just tell your referrals to subscribe to "Frank Bauer's $1,000,000 Newsletter" for FREE by: 1. Filling out the online subscription form in the newsletter section of my web site at: http://million-mall.com/news.htm?#### Just replace the #### with your Referral ID#. Or . . . 2. Sending an email to mailto:Newsletter@million-mall.com (Subject: Subscribe ####) Again, just replace the #### with your Referral ID#. To receive your Referral ID# please join the "Frank Bauer's $1,000,000 Newsletter Referral Program". Just send an email with your name, mailing & email address to: mailto:News@million-mall.com?Subject=Join_Referral_Program The Referral Program is free. Every time one of your referrals subscribes to Frank Bauer's $1,000,000 Newsletter, you will receive notification via email. This notification will include information regarding the new subscriber as well as your current number of LCP's! You can exchange your LCP's against classified ad space in this newsletter. For every LCP you can place one line of classified ad space in one issue. Each line of your ad should not exceed 64 characters (including spaces). . The minimum ad length is one line, the maximum is 50 lines. Please email your classified ad text to: mailto:News@million-mall.com?Subject=Ad_for_Newsletter Please include the following info in the message of your email: 1. Your complete formatted ad text (each line with not more than 64 characters). 2. The number (month) of the newsletter issue you want your ad first placed in. 3. The numbers of issues you want to place your ad. If you are interested in buying LCP's, please email my autoresponder at mailto:News-PA@million-mall.com for the "Paid Advertisement Guidelines". Thank you. =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- T.O.P. 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Then visit my site and see for yourself! http://www.wppwired.com/cgi-bin/miva?/junk.jester@virgin.net (2E) ================================================================ Please feel free to forward this issue to a friend or associate ... or just have him/her send an email to: mailto:Newsletter@million-mall.com?Subject=Subscribe to subscribe to "Frank Bauer's $1,000,000 Newsletter". To receive a back issue of "Frank Bauer's $1,000,000 Newsletter", download it from the newsletter section of my web site at http://million-mall.com/ . To unsubscribe from this free newsletter please email: mailto:Newsletter@million-mall.com?Subject=Unsubscribe To review "Frank Bauer's Choice", which just may be the right company for you, send an email to my autoresponder at: mailto:Franks-Choice@million-mall.com ================================================================ ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸, Frank Bauer / August-Sievers-Ring 15 / 24148 Kiel / Germany From rainy Kiel, not far from the Baltic Sea! Fax: 089-2443-56159 or 0431-723536 / ICQ#: 8036878 ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸, Does your web site need more traffic? Our Web Site Promotion Service submits your web site to 1000+ search engines & directories for only $24.95! Visit: http://million-mall.com/submit.htm ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸, Still no million? Amazing lists of resources! Help for EVERY business! All FREE: Newsletter, Downline Team, Classified links & More! The BEST of & about Network Marketing! Frank Bauer's $1,000,000 Web-Mall ==> http://million-mall.com ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸, Would you like to receive free e-mail updates about new programs, free program updates, free new resources and other free stuff at "Frank Bauer's $1,000,000 Web-Mall"? Subscribe to the free "Mall News Mailing-List" today! Just send an email to: mailto:Mallnews@million-mall.com?Subject=Subscribe ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸, (C)1999 by Frank Bauer (except as noted) ¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,ø¤º°`°º¤ø,¸¸,