================================================================ More4you Newsletter ... more tips, training & tutorials for webmasters & entrepreneurs. -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Everything you need to make your website & business a success! ******************************** Issue 65 - November 01, 2001 ******************************** Published & edited by Frank Bauer www.million-mall.com & www.million-mall.de www.add2it.com & www.add2it.de ================================================================ The More4you Newsletter is delivered by subscription only. Subscription and removal instructions are located at the end of this newsletter. Table Of Content: -=-=-=-=-=-=-=-=- 1) Good Morning... ! 2) Sponsor Of This Newsletter Issue 3) First Article: "Secrets To Successful Newsletter and Ezine Ads!" by A. T. Rendon 4) News & Changes At Add2it & Million-Mall! 5) Second Article: "Do You Sell a Necessity or a Luxury? They Are Marketed Differently" by Kevin Nunley 6) The Question & Answers Section 7) Advertising Information & Classified Ads 8) Newsletter Notes & Policies ================================================================ 1) Good Morning... ! -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- I would like to welcome you to the 65th issue of the "More4you Newsletter"! Today is Thursday, the 01st of November, 2001. The current number of subscribers is: 3106 As you might know this last month had ups and downs for me. First I almost lost my web hosting provider, due to a Spamer that used Add2it Mailman Free to send out his Spam messages. Then I had a wonderful vacation with my wife and son in Paris and south France. The only way to keep my host has been to improve Add2it Mailman Pro (2.13) and Add2it Mailman Free (1.73). All older versions have to be updated now. This time you have one additional month to email your answers for the "Question & Answers" section. The best answers to "What will you do to sell more during the Christmas season?" will be published in the next issue. OK, now let's get started immediately ... ... have fun, relax and enjoy! Frank Bauer Publisher & Editor of the "More4you Newsletter" ================================================================ 2) Sponsor Of This Newsletter Issue: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- NEW: WE will help to build you an 80,000-strong mailing list. ---- FANTASTIC income stream. Sign up just 4 members within 3 days and you will earn A$10 / member for the entire matrix!! This is up to A$800,000. Act Now Don't miss this one!! Join today: http://add2it.com/go/to.cgi?l=my-list-maker ================================================================ 3) First Article: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- "Secrets To Successful Newsletter and Ezine Ads!" by A. T. Rendon -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- If you have been attempting to do business online then more than likely you have tried free ad sites, banner exchange programs or perhaps even spam. Spam, of course, is a big no-no but all other forms of online advertising will bring various degrees of success. However, the very best form of online advertising is Ezine and Newsletter Advertising. Why? Because Ezines and Newsletters are read by people that have requested to receive those publications. Those people read those ezines and newsletters because they are about a subject that is important to them. A review of newsletter and ezine directories will yield a wealth of online publications that will cover just about every conceivable subject. No matter what your product or service, you are bound to find an online publication that already has subscribers who will fit your niche or target audience. Here are just a few of those directories that all together house several tens of thousands of online publications: The Newsletter Access Searchable Directory Houses over 5000 Newsletters http://www.newsletteraccess.com/ Newsletter Directory Houses almost 2000 newsletters http://www.newsletter-directory.com/ Ezine-Directory - Email Newsletter Directory Houses approximately 8000 publications http://ezine-universe.com/ EzinesPlus - Ezine and Newsletter Directory Has over 500 publications listed http://ezinesplus.com/links/ EzineHub - The Newsletter Directory & Search Engine Houses approximately 2000 publications http://www.ezinehub.com/ John Labovitz's Ezine List No longer maintained but still houses over 4000 publications http://www.meer.net/~johnl/e-zine-list/ List Tool Has about 1000 publications listed http://listtool.com/ You can find even more by doing a keyword search at your favorite Search Engine or Directory. When you get ready to run your ad in any online publication, you can significantly improve your rate of return if you incorporate some of the following principles in your ad copy: 1. Target Your Audience. You will not have much success selling air conditioners to Eskimos. Find Ezines and Newsletters that are read by people who would be most interested in your product or services. Those publications have your niche or target audience. 2. Track Your Ads. Tracking ads is not important if you are only running one ad copy in one publication. However, it becomes essential if you are running two different ads for the same product or service and those two ads are running in several different publications. If you do not track your ads, you will not know which publication or which ad copy is pulling in the greatest results. Don't know how to track your online ads? Send a blank email to our Auto-Responder to learn some easy techniques to track your online advertising: mailto:track_ads@emailexchange.org 3. Multiple Ad Exposures. Do NOT expect much response if you only run your ad copy one time. Research and my own personal experience shows that running your ad copy on the Internet at least 8 times will bring you the greatest returns. Email the publisher that you plan to use about discounts on their ad prices when you run your ad copy multiple times. Most will give you a good discount rate. 4. ALWAYS Include An Email Contact. My experience is that your ad response rate will increase by as much as 50% if you simply include an email contact address in your ad copy. Also include your URL in the ad copy but adding your email address gives those responding to your ad the option of using what works best for them. Besides, you can not follow-up with visitors to your web site but you can with those that request your information by email. 5. Stress Your Benefits. Forget about describing your product or service. Instead, stress what your product or service will do for your prospects. Will it save them money? Save them time? Make their life easier? Benefits will sell your product or service. Offer something free in your ad copy. It'll often tip the balance between a response and no response. 6. Keep Your Ad Short. Your ad copy should inform, entice, tease or make your prospects curious for more information. The shorter your ad copy, the more likely it will get read and responded. Follow these few tips and your ezine and newsletter ads will bring you successful results and good response. -- A.T.Rendon is an entrepreneur and published writer. Subscribe to FREE Business Classifieds Newsletter & receive FREE online access to our Password Protected "FREE Submit To Over 2.7 MILLION FREE Ad Sites!" mailto:subscribe_fbcn9@emailexchange.org Visit us at: http://emailexchange.org/?Articles ================================================================ 4) News & Changes At Add2it & Million-Mall: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- This section will keep you updated on all important news and updates regarding: www.million-mall.com & www.million-mall.de www.add2it.com & www.add2it.de Below you find out about the 4 most important news & updates during the month of October. -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- English / Englisch: 10/03/01 - The latest issue of the "More4you Newsletter" is now online available in the back issues section at: http://www.million-mall.com/news/ 10/05/01 - Add2it Mailman Free 1.73 & Add2it Mailman Pro 2.13 have been released and are now available! Get your free update at: http://www.add2it.com/scripts/mailman-free.shtml or email me if you bought the pro version: Important: Earlier version have to be updated! 10/29/01 - New free newsletters are available in the "Free Newsletter" section at: http://www.million-mall.com/free.shtml -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- German / Deutsch: 05.10.01 - Add2it Mailman Free 1.73 & Add2it Mailman Pro 2.13 sind nun erhältlich! Sie erhalten Ihr gratis update unter: http://www.add2it.com/skripte/mailman-free.shtml oder senden Sie mir eine Email falls Sie die Pro Version bereits erworben hatten: Wichtig: Frühere Versionen müßen upgedatet werden! ================================================================ 5) Second Article: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- "Do You Sell a Necessity or a Luxury? They Are Marketed Differently" by Kevin Nunley -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Products and services are a mixed bag. Some are downright necessities. If my toilet explodes, I need a plumber. If your child wakes up with a high fever, you need a doctor. Raging termites, aching teeth, and lawsuits also require services that are necessities. But most products and services are more luxury than necessity. I often hire a young man to mow my lawn. But if he's on vacation one week, I'll get my out-of-shape self out there and push the mower myself. Businesses buy out of necessity 90 percent of the time. Consumers feel a purchase is a necessity more like 30 percent of the time. In many cases consumers could do the job themselves or make the product. More often they simply want to buy to save time and trouble. It's important to think about how your product or service is considered by customers. Do some consider you a necessity while others figure you provide a luxury? This can figure in how you promote your business and write your advertising. Necessities should be promoted as an affordable solution to a pressing problem. Stress your competence and caring. Promote luxuries by pointing out how much better the customer's life will be after she buys. Stress how your product or service saves time, money, and hassle. There is an old saying among advertising professionals: When your ad stresses everything, you stress nothing. Let me give you an example. Lots of web sites list every single benefit their product or service can give you. You're faced with a long, long list of bulleted points. Kudos to these sites for putting their features and benefits in easy-to-browse bullets. But they would do far better to focus their sales copy on just a few key advantages. People tend to skip over copy that tries to stress every feature and aspect of a product. Even worse, many people simply skip over copy that tries to cram in too much. Make a list of the top three things about your product or service that seem to impress customers most. Create a headline for your copy that extols the virtues of one of your advantages. Then have your copy introduce the other two points. This keeps your sales copy from becoming overburdening with too much for busy customers to think about. Of course, many serious prospects want all the information they can get. Save your complete list of features and benefits for a second all-you-can-read page. Stressing the main points and advantages of your product works well on your web page, but it's a great way to structure a radio or television commercial, too. Radio and television are excellent buys for many small businesses. It's pretty affordable to advertise through these mass media outlets, not to mention they also allow you to advertise to a very specific audience. Radio stations format their programming for certain age groups and life styles. Whether you want to reach blue-collar men between the ages of 25 and 35, or white-collar women over 50; there is a radio station for you. Cable TV systems are dramatically increasing the number of channels they offer. New low- power TV stations are popping up everywhere. Soon, thanks to new digital technology, regular broadcast stations may be able to split their single channel into several. All these new channels need advertising to survive. Many are offering very affordable rates easily in reach for small business people. Start by calling the sales departments of radio and TV stations. Ask about rates for advertising at different times of day. Also ask about package deals, where you get a price break for buying a number of spots over time. Keep in mind the kinds of audiences you'll be reaching. After you have all of this information, you can look at the demographics of your audience and decide if it would be better to push your product or service as a necessity or a luxury. Remember to stress the most important points for a better response. -- Get your business or organization covered by radio, TV, and newspapers. See Kevin's affordable press releases packages at http://drnunley.com/release.htm We write your release then send it media nationwide. Reach Kevin at mailto:kevin@drnunley.com or 801-328-9006. ================================================================ 6) The Questions & Answers Section: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Each issue, we are going to post a new question of interest for all marketers and the best answer(s) to the question of the previous issue. The question for the next issue: -------------------------------- "What will you do to sell more during the Christmas season?" Please send your answer to this question to: You have an interesting question you would like answered? Please send your question to: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- ================================================================ 7) Advertising Information & Classified Ads: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- The More4you Newsletter is not offering free classified ads, but you can earn and/or buy "Line Credit Points" (LCP's) and exchange them against classified ad space! If you are interested in buying LCP's, please send an email to the autoresponder at . You will receive the "Paid Advertisement Guidelines" by email. To learn how to earn LCP's or to see the FAQ section go to: http://www.million-mall.com/news/ And now let's see the latest ad news... ... yes, ads can be news too. :) -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- Do you know all you want to know about EMail Marketing? Be sure to download EMail Marketing Secrets, a free EBook that you can give away. Use it as a bonus incentive to buy/sign up for your mailing list. http://the24-7.com/esecrets/ AOL COURTESY -<1-E>- Special Notice for our subscribers: It seems like everybody these days has been rehashing the same old thing about how to "make money on the Internet". That's why what I'm about to tell you seems so noteworthy... I've recently been in contact with someone who has been using the Internet and technology to earn large sums of money (we're talking millions of dollars) using a completely different approach: His name is Mike Enlow, and he's been endorsed by many of the most successful marketing experts in the world as the "pioneer" of using technologies to literally cut risk so you *can't fail!* For his many innovations, he is often called the "godfather" of the online marketing revolution. 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Submit to the top 100 search engines and directories. Visit www.submitpro.net An Free Traffic Builder AD. Click Below - Get Your FREE Ads NOW! http://freetrafficbuilders.com/cgi-bin/index.cgi?id=2424 -- ================================================================ 8) Newsletter Notes & Policies: -=-=-=-=-=-=-=-=-=-=-=-=-=-=--=-=-=-=-=-=-=-=-=-=-=-=-=-=- a) Please feel free to forward this newsletter in its entirety to your friends and associates. This information may not be electronically or otherwise transferred for any other reason. All rights reserved. b) Privacy statement: Your name and email address will never be traded or sold with any third party. c) To subscribe to the "More4you Newsletter" visit: http://www.add2it.com/mmp/sub.cgi?m4u=!FL or send an email to: d) When you subscribed you supplied the following data: First name: Last name: Email address: Referrers ID: To edit your name, please visit: http://www.add2it.com/mmp/ed.cgi?m4u= e) To unsubscribe from this free newsletter please visit: http://www.add2it.com/mmp/unsub.cgi?m4u= or send an email to: f) To receive a back issue of the "More4you Newsletter", please download it from the newsletter section at: http://www.million-mall.com/news/ g) If you are interested to advertise in the "More4you Newsletter", please send an email to the autoresponder at . You will receive the "Paid Advertisement Guidelines" by email. h) Disclaimer: While I believe that the ezine advertisements are ethical, I cannot be held responsible for any claims made by third-party advertisers. i) If you would like to be the sponsor of next months issue, please send an email to the autoresponder at . You will receive the "Sponsorship Guidelines" by email. j) If you'd like to write an article with tips, a training article or a tutorial for webmasters or entrepreneurs, please send an email to the autoresponder at . You will receive the "Author's Guidelines" by email. k) I welcome all comments, questions, tips, news, topic suggestions and other material related to tips, training and tutorials for webmasters and entrepreneurs. Please submit your material for publication to: l) To review "Frank Bauer's Choice", which just may be the right company for you, send an email to my autoresponder at: m) If you would like to cross link your web-page to "Frank Bauer's $1,000,000 Web-Mall" @ http://www.million-mall.com to increase our Web-Traffic please read the instructions on my web page at: http://add2it.com/go/to.cgi?l=crosslink ================================================================ More4you Newsletter http://www.million-mall.com/news/ Publisher & Editors: Address: P.O. Box 620, Sydney NSW 2001, Australia Voice+Fax: +1-320-204-3250 & +49-180-5052-5555-8359 ICQ: 8036878 More contact information at: http://www.add2it.com/contact.shtml Or By Autoresponder: =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Does your website need more traffic? Your website will be submitted to over 1000 search engines & directories! Guaranteed! Visit: http://www.add2it.com/go/to.cgi?l=moretraffic =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Are you still searching for... ? Amazing lists of resources and the best sites to shop. The best of & about network marketing and other resources. How to build your traffic & your business. You will find all this and more at: http://www.million-mall.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Would you like more... ? More tips, software & services for websurfers, webmasters & entrepreneurs! http://www.add2it.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- (C)2001 by Frank Bauer (except as noted) ================================================================