================================================================ Frank Bauer's $1,000,000 Newsletter . . . The online resource for network marketers ******************************** Issue 40, October 01, 1999 ******************************** Published by Frank Bauer http://www.million-mall.com/ ================================================================ Sponsor of this newsletter issue: = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Cold Calls give you more then the chills? Then chill out... Our leads are pre-confirmed by a live telemarketer in the last 30 days. These HOT LEADS will help you build your business, and sharing WHeeLS/Leads4Profit with your current downline will make you even more money. For info, visit us: http://www.leads4profit.com/cgi-bin/view.cgi/main/324m/ ================================================================ CONTENTS 1) Good Morning Everybody! 2) "Getting Your Online Business Up and Running!" by Joe Reinbold 3) News & Changes at Frank Bauer's $1,000,000 Web-Mall! 4) "Increase Traffic by Giving It Away Free" by Shawn M. Casey 5) Feedback Section 6) Classified Ads Section ================================================================ 1) GOOD MORNING EVERYBODY! I would like to welcome you to the 40th issue of "Frank Bauer's $1,000,000 Newsletter"! Today is Friday, the 01st of October, 1999. The current number of subscribers is: 4024 I would like to specially thank Lorrie Sterling. She alone sponsored last month 12 new newsletter subscribers. I enjoy writing this newsletter very much and it makes me proud and happy to see the subscriber base grow with every day, week and month. If you would like to be the sponsor of next months issue, send an email to my autoresponder at mailto:News-SG@million-mall.com for the "Sponsorship Guidelines". If you'd like to write an article of general interest, MLM, Network Marketing or self improvement, send an email to my autoresponder at mailto:News-AG@million-mall.com for the "Author's Guidelines". With "Frank Bauer's $1,000,000 Newsletter" I want to achieve three goals: => My first goal is to *provide* present and future entrepreneurs worldwide with basic and advanced *information* which will enable them to start and run their business *extremely successfully*. => My second goal is to help them to *apply* this information, and to *bring together* people who are *offering* information, help and opportunities with those who are *seeking* them. => My third goal is to have at least *one million subscribers* until the end of 1999 and I am sure that with your help I will accomplish this goal. ******************************** POLICIES AND PROCEDURES ******************************** To subscribe, send email to: mailto:Newsletter@million-mall.com?Subject=Subscribe To cancel your subscription, send an email to: mailto:Newsletter@million-mall.com?Subject=Unsubscribe I welcome all comments, open questions, tips, news, topic suggestions and other material relating to network marketing. Submit material for publication to: mailto:News@million-mall.com?Subject=Publication If you would like to crosslink your web-page to "Frank Bauer's $1,000,000 Web-Mall" @ http://million-mall.com/ to increase our Web-Traffic please read the instructions on my web page at: http://million-mall.com/cross.htm OK, let's get started immediately... have fun, relax and enjoy! Frank Bauer Publisher & Editor of "Frank Bauer's $1,000,000 Newsletter" mailto:News@million-mall.com ================================================================ 2) "Getting Your Online Business Up and Running!" by Joe Reinbold If you are thinking about developing an Internet presence for your business or improving your presence, there are a number of things you need to consider. Some new online marketers start with a free site, rent a page or two at someone else’s site or get their own site or domain. We started like many others, with a free five page web site. It allowed us to experiment. We got our feet wet with setting up several pages, researching what was out there and actually developing a marketing plan for the future. But we found that the free site was good for just that, getting our feet wet. Your space is limited, you don't have all the tools available that you really need, nor the flexibility to expand as you see fit. Our next step was to move up to our own domain package at a low to moderately priced hosting service with our own domain name, www.homebizlink.com. After a number of continuing problems and the lack of support to correct them, we moved to our present service who we believe to be one of the best on the Net. Domains -vs- Domain Names A domain package is the space or real estate you are leasing from a hosting service, of which there are a multitude on the Net. The packages come in many sizes and with or without many services you will need. You can get packages as little as 2 MB (about 50 pages), 30 MB (about 500 pages) and 60 MB (about 1000 pages), which is the size we currently have. There are many combinations available, these are only examples. The estimated number of pages is dependant on how much each page takes and what other uses you make of your space. Plus you want to look at the options that come along with your domain space, such as marketing tools, ease of uploading and downloading of your pages, and other services that will assist you in succeeding in your venture. A domain name is a separate process, and a good hosting service will include "registration" of your chosen name for free. Don't pay a hosting company or any other vendor $50 or $100 to register your domain name. Find a hosting service that does it for free. First you want to make sure the name you want is available. The easiest way is to go to InterNic (or Network Solutions as it is known now) at: http://www.networksolutions/cgi-bin/whois/whois, and do a domain name search right on their home page. All you have to input is "yourname.com" (you don't need to put in www.yourname.com) ".com" is the normal extension unless you are choosing ".org" for your organization or .edu if you are an educational institution. It will show you the results of your search in seconds. If it is not being used it will show "no record". If it is being used, you can review the contact information which will show you who is the registered owner. If it is registered, you will need to come up with another name. It could be just a slightly different wording or spelling. InterNIC is the organization that centralizes the registration process of domain names on the Internet. You could actually register yourself if you know all the technical information. But I found that it is easier to let the hosting company do it for you. Two items show up on the registration, the Administrative Contact and the Technical Contact. You, as the owner of the domain name, should be the Administrative Contact. Your hosting service, or an individual at the hosting service will normally be the Technical Contact. If your hosting service shows up as both then they are the registered owner of the domain name. Make sure you are the Administrative Contact, the owner. If at some future date, you want to transfer your domain name to a different hosting service, you will have a problem if you are not shown as the Administrative Contact/owner. InterNIC bills you directly for their annual registration fee. Currently your first bill will be $70.00 for two years, then $35.00 each year thereafter. Choosing A Name This is a critical area to consider. Your domain name is your unique business name online and is important to your business. Once you register it, it is yours and only you can use it. It is very similar to a trademark. With your own domain name your address will be www.yourcompany.com (or .org or .edu). If you were to purchase space at someone else’s domain, rather than getting your own, your address might look like this: www.theirname.com/directory/yourname/file.html or some other long combination. Which one looks more businesslike and professional to you? The name you select can project the unique theme of your business. It will assist you in building online recognition. Think about Amazon.com, Microsoft.com and others. They have become household names just like the traditional businesses such as Sears, Woolworth, etc. Take some time to create your own domain name, it will be with you for a long time. -- Joe Reinbold, owner of The Entrepreneur's Home Business Link publishes a free weekly email newsletter "Home Income Quarterly E-dition" which is dedicated to assisting online marketers. For a free subscription just mailto:subscribe@homebizlink.com or visit his site at http://www.homebizlink.com ================================================================ 3) NEWS & CHANGES AT FRANK BAUER'S $1,000,000 WEB-MALL! This section will keep you updated on all important news & updates regarding Frank Bauer's $1,000,000 Web-Mall. Below you will read about the 6 most important news & updates during the month of August. =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- 09/02/99 - New Amazon Auction added to the Amazon page. Check it all out at: http://www.million-mall.com/amazon.htm 09/04/99 - New resources got added to the "List of FREE places on the Internet". Take a look at the "Free Web-Space on the Internet" and the "Free Classified Ad-Space on the Internet". You find both online at: http://www.million-mall.com/free.htm 09/05/99 - The brand new FB-DBT self replicating website got improved again. A bug in the Members Only Area got also fixed. Take a look at: http://www.million-mall.com/fb-dbt.htm 09/10/99 - The BIG International page got updated and there is now a new version of the free BIOS software available. Download it now at: http://www.million-mall.com/big.htm 09/15/99 - The new $1,000,000 Discussion Board got added. This discussion board gives everybody the possibility to ask questions or discuss about many of the programs introduced on Frank Bauer's $1,000,000 Web-Mall! It includes also a "Share your business discussion board" - here you can let everybody know about your favorite business program, why you joined it and what makes it special to you! You are invited at: http://www.million-mall.com/cgi-bin/UltraBoard/UltraBoard.pl 09/18/99 - The LEAP toolbox includes now a lot of new resources and instructions to help you start building traffic to your site. See for yourself: http://www.leapnews.com/rep.cfm?Id=3996 ================================================================ 4) "Increase Traffic by Giving It Away Free" by Shawn M. Casey The old saying goes something like this: He won't buy the cow if he gets the milk for free." Usually, this concept is used by mothers to protect their daughters from the evil intentions of men. Many business people act as though this idea will protect them from customers who just want to take advantage of them, as in "If we give them free ___________, they'll never buy anything." The first reason: Everyone loves a freebie. According to Ted Nicholas, the man who has sold over $200,000,000 of his own products through direct marketing and who sits on the board of directors of a public company with me, "free" is the single strongest attention-getting, action-motivating word on the planet. Trust me - anyone who's spent as much as Ted has on advertising knows exactly what he is talking about. People get excited about getting something for nothing. They will flock in droves just for the chance at free stuff. It doesn't matter why they do it. It only matters that they do. You should take these observations of crowd behavior and use them to give direction to your marketing efforts. Thousands of people have made millions of dollars using "free" promotions to generate traffic and leads. Let me give you a couple of examples: Until I resigned recently, I was the CEO of a large marketing and sales company. We gave away free information like it was going out of style. We held free seminars to introduce our company to the public. We offered free information on the web site to drive traffic. We offered free trials to our newsletter. The list of free stuff is almost endless. Did it work? Our customer base grew at an incredible pace. Our millions of dollars in sales doubled year upon year. We were named to Inc. Magazine's prestigious Inc. 500 list of the fastest growing companies in the U.S. in 1996 and 1997. It worked splendidly. On our web site, we provide lots of free information about marketing and making money on the Internet. We keep adding to the free information and bring people back to the site. We also offer free incentives to people to encourage them to subscribe to our free weekly newsletter. These free offers drive our business. People come for the free stuff and stay to buy because the information and opportunities are so valuable. That last line should give you a significant clue about reason number two for giving away free stuff - when people see, feel and understand the value you offer, they're inclined to buy. Why does this work? Whenever you come into contact with someone new, there's always a feeling out period. Before you can transact business with this person or company, you have to get comfortable with them. On the Internet, potential buyers have trouble getting comfortable because they can't get to know the people or the company. As the vendor, you can overcome this reluctance of people to do business with you by creating a relationship with them. This development of a connection is akin to foreplay in a romantic encounter. This is the lead-in or build-up. When you offer free stuff, particularly information, people can get to know you in a non-threatening manner. They can learn about you and your company without any pressure on them. I think this is one of the strongest benefits of the Internet for prospects. They can visit web sites anonymously until they get comfortable with doing business. If you make it possible for people to get to know you and your company, then you greatly increase the chances of people wanting to do business with you. If you offer free stuff, you greatly increase the chances of people wanting to visit your site in the first place. Giving it away for free really will increase your traffic. Shawn M. Casey -- Shawn M. Casey is the former CEO of a 2 time Inc. 500 winner which he took public. He now helps Internet business owners increase their profits and make real money through his web site - www.smallbusinessadviser.com. Get a Free 3 day/2 night vacation when you subscribe to his Free e-zine - Building a Profitable Web Business. mailto:subscribe@smallbusinessadviser.com. ================================================================ 5) FEEDBACK SECTION Each issue, we are going to post a few feedback emails from our readers and answer them here in this section. If you want your email to be included here, send it to: mailto:News@million-mall.com?Subject=Feedback-Include If you don't want us to publish it, send it to: mailto:News@million-mall.com?Subject=Feedback-Exclude =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- "Great news for all existing members of Frank Bauer's $1,000,000 Newsletter Referral Program: The new self replicating web-site for all members is almost finished. If you like to take a look already now and test it before the official release, take a look at: http://www.million-mall.com/news/ With this new web-site members can earn LCP's not only on their own referrals, but also on all referrals that their own referrals refer. Frank Bauer's $1,000,000 Newsletter does also offer a free webmaster resale program. You can earn 25% commissions on every LCP's sale! For more details check out this web page: http://www.million-mall.com/news-faq.htm If you have any questions, please let me know." ================================================================ 6) Classified Ads Section Frank Bauer's $1,000,000 Newsletter is not offering free classified, but every subscriber can earn and/or buy "Line Credit Points" (LCP's)! You can earn LCP's by referring new subscribers to Frank Bauer's $1,000,000 Newsletter. For every new subscriber you will receive 1 LCP's. To receive LCP's for new subscribers, just tell your referrals to subscribe to "Frank Bauer's $1,000,000 Newsletter" for FREE by: Filling out the online subscription form in the newsletter section of my web site at: http://www.million-mall.com/news/####.html Just replace the #### with your Referral ID#. To receive your Referral ID# please join the "Frank Bauer's $1,000,000 Newsletter Referral Program". Just sign-up for free at: http://www.million-mall.com/news/ Every time one of your referrals subscribes to Frank Bauer's $1,000,000 Newsletter, you will receive notification via email. This notification will include information regarding the new subscriber as well as your current number of LCP's! You can exchange your LCP's against classified ad space in this newsletter. For every LCP you can place one line of classified ad space in one issue. Each line of your ad should not exceed 64 characters (including spaces). . The minimum ad length is one line, the maximum is 50 lines. Please email your classified ad text to: mailto:News@million-mall.com?Subject=Ad_for_Newsletter Please include the following info in the message of your email: 1. Your complete formatted ad text (each line with not more than 64 characters). 2. The number (month) of the newsletter issue you want your ad first placed in. 3. The numbers of issues you want to place your ad. 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