================================================================ Frank Bauer's $1,000,000 Newsletter . . . The online resource for network marketers ******************************** Issue 51, September 01, 2000 ******************************** Published by Frank Bauer http://www.million-mall.com & http://www.million-mall.de http://www.add2it.com & http://www.add2it.de ================================================================ Sponsor of this newsletter issue: = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Play, Win & Earn With Lotto Now!!! - Free fun drawing - win up to 500,000 Euro! - Guarantee: If you play for 12 month without ever winning, you will get paid 10,000 Euro! You can't lose! - Up to 32.5% first level commission - easy for you to earn! - Free, self replicating web site for all members in three languages... English, Spanish & German! Take a look at: http://add2it.com/go/to.cgi?l=win-lotto ================================================================ CONTENTS 1) Good Morning Everybody! 2) "Improving Search Engine Rankings" by Barry Craft 3) News & Changes At Million-Mall & Add2It! 4) "10 Nitty-Gritty Ways To Increase Your Orders!" by Larry Dotson 5) Question & Answers Section 6) Classified Ads Section ================================================================ 1) Good Morning Everybody! I would like to welcome you to the 51st issue of "Frank Bauer's $1,000,000 Newsletter"! Today is Friday, the 01st of September, 2000. The current number of subscribers is: 2881 I enjoy writing this newsletter very much and it makes me proud and happy to see the subscriber base grow with every day, week and month. If you would like to be the sponsor of next months issue, send an email to my autoresponder at for the "Sponsorship Guidelines". If you'd like to write an article of general interest, MLM, Network Marketing or self improvement, send an email to my autoresponder at for the "Author's Guidelines". *************************** Policies And Procedures *************************** To subscribe, visit: http://www.million-mall.com/news/ or send an email to: To cancel your subscription, visit: http://www.million-mall.com/news/ or send an email to: I welcome all comments, open questions, tips, news, topic suggestions and other material relating to network marketing. Submit material for publication to: If you would like to cross link your web-page to "Frank Bauer's $1,000,000 Web-Mall" @ http://million-mall.com to increase our Web-Traffic please read the instructions on my web page at: http://add2it.com/go/to.cgi?l=crosslink OK, let's get started immediately... have fun, relax and enjoy! Frank Bauer Publisher & Editor of "Frank Bauer's $1,000,000 Newsletter" ================================================================ 2) "Improving Search Engine Rankings" by Barry Craft Achieving a good ranking with the major search engines can be an art as much as a science. Search engine programmers are constantly changing the methods used to catalog sites in order to make your searches more relevant. The purpose of this article is to give its readers some hints on getting listed in the first place as well as reaching a higher position. I would like to make a quick distinction on search engines in general. The first type is a true search engine in that it automatically "spiders" or "crawls" your site gathering the information to be indexed in its catalog. Examples of these would be Infoseek, Alta Vista or HotBot. The second type is not really a search engine (although it is referred to as such), but actually a directory. This is where a human would review the submitted site and determine if it should be listed. An example of this type would be Yahoo. Our main focus here is on the automatic true search engines. Before you worry about how high your listing will appear, it's important to get your site listed period. With the thousands of new pages appearing every day, there is no guarantee your site will get indexed. However, steps can be taken to improve your odds. Whenever a search engine spider enters your site, it will attempt to visit all your pages by following links. It is possible for the spider to get side-tracked by images or banners leading to other sites. For this reason, I have found it is best to create a spider or crawler page to be used for submitting. This page is designed for search engines and would contain only a list of hyper links to every page you want indexed on your site. This makes it very easy for the spider to follow. By the way, if there are any pages you don't want listed you can include the following line between the tags on your page: Now that your site has been crawled and will hopefully get indexed (put into the search engine database), here's a few hints to improve the listing. First of all, I think it is important to create a separate page for each search phrase that you want people to find you under. This will make each term appear more relevant to the engines. Secondly, it is vital to use the search term in the page title. This is what your visitor sees at the top of their browser and goes between the tags on your page as Your Title Here . Since many engines do support META tags, you will want to include your most relevant search phrase in this portion. The format is as follows: These lines also go in the HEAD portion of the page. In order to have your page appear more relevant, I suggest you place your search phrase as close to the top of the viewed page as possible especially as a heading. Use that phrase throughout the body copy, more so near the beginning if possible. I think it's a very good idea to keep your pages relatively short for two reasons. First, the ratio of the search phrase to the body copy will be higher, thereby increasing relevancy with regards to the search engines. Secondly, your visitors will find the page easier to read and will probably stay on your site longer. Most people don't like scrolling down long pages. As far as actually submitting your site to the search engines, I suggest you do it manually. There are some good submission programs or services, but many fall short. Besides, the majority of your traffic will come from 8 or 10 major engines anyhow. It doesn't take that long doing it manually and if there is a problem, you'll know it right away. I suggest submitting every two weeks or at least once a month. The links listed below are the ones I personally use. http://www.altavista.com/cgi-bin/query?pg=addurl http://www.excite.com/info/add_url http://www.hotbot.com/addurl.asp http://www.go.com/AddUrl?&pg=SubmitUrl.html http://www.lycos.com/addasite.html http://magellan.excite.com/info/add_url/ http://search.aol.com/add.adp http://www.northernlight.com/docs/regurl_help.html http://www.webcrawler.com/info/add_url/ http://docs.yahoo.com/info/suggest/ Some of the search engines will index you within two days, others take up to six weeks or possibly never. The key is to be patient and submit on a regular basis. One should never rely entirely on the search engines for his or her site's traffic, but a good percentage will come via that route. By having your pages indexed with good relevant content, your visitors are more likely to discover your site initially and be inspired to return again. -- Barry Craft has helped thousands of entrepreneurs develop more income from their online businesses. He publishes "Cyber Marketing News" which provides the latest Internet marketing tips. Get two free e-books for subscribing at http://www.profitmatters.com/subscribe.htm, or contact him at mailto:barry@profitmatters.com. ================================================================ 3) News & Changes At Million-Mall & Add2It! This section will keep you updated on all important news & updates regarding: www.million-mall.com & www.million-mall.de www.add2it.com & www.add2it.de Below you would usually read about the 6 most important news & updates during the month of August. =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- English / Englisch: 08/10/00 - The new index page with Flash animation shows the future logo of Add2it.com. Please take a look and let me know your opinion: http://www.add2it.com 08/24/00 - News classified ad places as well as new newsletters got added in the "Free thinks on the Internet" section. There is something for everybody: http://www.million-mall.com/free.shtml 08/25/00 - For the last few weeks I have been busy developing a new software to manage subscriber lists. Now it is almost finished. Hopefully I will be able to announce that it is completed in the next issue. It is already that far that I am using it already for this newsletter. That's also the reason that the pages of Frank Bauer's $1,000,000 Newsletter got updated. http://www.million-mall.com/news/ German / Deutsch: 06.08.00 - Für Nebenzeit-Surfer - Neue Flatrate für nur 59,- DM mit in den Vergleich einbezogen. Sehen Sie selbst: http://www.add2it.com/guenstig-surfen.shtml 10.08.00 - Die neue Index Seite mit Flash Animation zeigt nun das zukünftige Add2it.de Logo. Schauen Sie es sich an und laßen Sie mich bitte Ihre Meinung wissen: http://www.add2it.de 11.08.00 - Für Surfer ab 5 Stunden im Monat - Neue Internet-by- call Rate für nur 1,9 Pf / Min. mit in den Vergleich einbezogen. Die nutze ich selber nur noch: http://www.add2it.com/guenstig-surfen.shtml ================================================================ 4) "10 Nitty-Gritty Ways To Increase Your Orders!" by Larry Dotson 1. Express the same views as your target audience. Bring up common likes and dislikes in your ad. This will create instant rapport with your audience. 2. Add viral marketing into your promotional plans. Allow your visitors to give away your free stuff, just include your ad somewhere on all the freebies. 3. Design your web site to be less confusing. Don't use a lot of graphics, links and anything that takes away from your sales message. 4. Give your visitors the option of viewing your web site by autoresponder or printing it out. They might not have the time right then to look it over. 5. Increase your opt-in e-mail list quickly by giving away a product at no cost. Just require people to subscribe to your e-zine in exchange. 6. Joint venture your web business with other offline businesses. Look for businesses that have the same target audience and create a win/win deal with them. 7. Expand your target audience by adding a new product line or packaging your main products with other ones. You could also add-on extra services. 8. Persuade your visitors to like you. People buy from people they like. You could tell them a joke, give them a compliment, give them a freebie, etc. 9. Submit the free stuff you offer to online freebie directories. They usually get tons of traffic because people like to get things for free. 10. Use headlines and sub headlines that are aimed directly at your audience. If you're selling things to lawyers use a headline like "Attention All Lawyers!". -- 40,000 FREE eBooks And Web Books when you visit: http://www.ldpublishing.com As a bonus, Bob Osgoodby publishes the free weekly "Your Business" Newsletter - visit his web site to subscribe and place a FREE Ad! http://adv-marketing.com/business ================================================================ 5) Questions & Answers Section Each issue, we are going to post a new question of interest for all marketers and the best answer(s) to the question of the previous issue. The question for the next issue: -------------------------------- "Which is the best tool (on- or offline) to submit your web-site to the search engines?" Please send your answer to this question to: You have an interesting question you would like answered? Please send your question to: =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- The question of the previous issue: ----------------------------------- "How do you track the performance of your newsletter ads?" The best answer(s): ------------------- From: Judy Wogoman "I usually try to code my ads by adding two letters to the autoresponder command, as in: mailto:bizansrfindr@netscape.net?subject=subscribemn or mailto:bizansrfindr@netscape.net?subject=magicmn There are two problems with this. First, some email programs won't pick up the "subject" code, and people either send blank emails or key in the usual "subscribe". Second, it works really great with ezine ads--there is usually a relatively short "window" of activity. However, FFA or classified ads may stay around for months. Then you need to keep track of the "codes". (Oh, and using, for example, SS for both StreetSmart and SmartStartz doesn't really serve the purpose of coding very well, does it? Oh well, I guess I won't do THAT again). Have also tried setting up a separate email for certain ads (usually when testing a whole new type, such as safe message boards) but forwarding responses to the main biz email to file subscribe requests is a bit of a bother--(Hotmail forwards ok, but Ureach creates an unopenable attachment)." Comment: As you can see, this way of tracking your ads with an email address with added ?subject=xxx is simple and free. But as you can read above it is not completely fail save. This method was also recommended by: Gloria Metzler - "I also use a key phrase in a mailto: format with my email address sometimes, such as: mailto:gjmetzler@earthlink.net?subject=usa6" Shirley F. Gardner - "I prefer to put a tag at the end of an email address." Sharon Bray-McPherson - "To track the performance of ads that use an email address to send more information I use this method mailto:dlmack@bellsouth.net?subject=Whatever_FB" * * * From: Sharon Bray-McPherson "In answer to the question about the best way to track the performance of newsletter ads I suggest ROIbot.com By adding your own code to the end of your ROIbot code you can track the performance of all your advertising campaigns before spending big bucks on advertising for an ad that's not going to pull. There is a free version available which will let you track up to 3 campaigns at one time. You may change the campaigns as often as you wish." http://add2it.com/go/to.cgi?l=roibot Comment: ROIbot offers not only URL tracking with an unlimited number of autoresponses and unlimited follow ups to as many people as you like, it also offers the following for $17/month: - Web Page Spy - FFA Submission Server - Expert Advice of the month - Lifeline - Ad Tracker - Spider Submission Server - Newsletter Server - Order Form Creator - Any Form Creator - Affiliate Program - Free trial tool that will automatically track all of your advertising for you This provider was also recommended by: Barry Lycka - "ROIbot and via the site i have my stuff on." Gloria Metzler - "I use ROIbot." Gary Lang - "I use ROIbot when I want to track performance of an ad." Eva Almeida - "When I want to track ads, I use the service at ROIbot... It tracks how many clicks for each URL and sends me a free daily report by email. I also use it to track several of the free ebooks that are downloaded on my site at http://www.free-ebooks.net For me, it works like a charm..." * * * From: DirectMarketer@... "...or create a new sales page for each ad and your hits will tell you your response." Comment: This way to track URL's is simple and almost free. The only cost might be for the web space itself if you don't use a free provider (see http://www.million-mall.com/fwsoti.shtml). You can check the server stats or use a hit counter to see how effective your ad is. * * * From: DirectMarketer@... "Tag the advertisements on an exclusive autoresponder, hence all leads will be from that ad." Comment: This way to track emails is simple and free if you have your own domain of if you use a free email provider that offers autoresponders (see http://www.million-mall.com/ftoti.shtml). To see how effective your ad is you can simply count the number of times the autoresponder message has been called. * * * From: Karl Heim "Just simply ad an ID at the end of the URL given in the ad." Comment: This way to track URL's is simple and free. You just add ?xxx to your URL. To see how effective you have to be able to check the server stats. This usually doesn't work if you have a free web space provider. This method was also recommended by: DirectMarketer@... - "...or add a ?#ofyourchoice, to the link of each add. For example: Ad #1 = http://www.yourdomain.com/yourpage?1 Ad #2 = http://www.yourdomain.com/yourpage?2 This will lead your prospects to the orginal sales page and in your logs you will find the ?#ofyourchoice in the most requested URLs sections." Rozey Gean - "I track response in my newsletter ads, by placing a certain ?link at the end of my ads. This way, I can detect in the logs where the people are hitting from. In another words, if the issue is #31 of my newsletter.. I will follow the ad link with a ?weon_31 This tells me that clicks are happening from the WEON newsletter, issue 31." * * * From: Deb Andersen "My beta testers use smartautoresponders.com with it's realtime tracking reports. We will be opening for everyone in Sept." Comment: This service offers URL and Email tracking. For $29.95/month you get the following: - 6 autoresponders which each send out 1 initial message and up to 9 follow-ups (can be crosslinked) - Can be coded for tacking - Provides detailed tracking report - Affiliate program (soon) ================================================================ 6) Classified Ads Section Frank Bauer's $1,000,000 Newsletter is not offering free classified ads, but you can earn and/or buy "Line Credit Points" (LCP's)! If you are interested in buying LCP's, please email my autoresponder at for the "Paid Advertisement Guidelines". 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Try Postmaster today for FREE and join our FREE Two-tiered Associate reseller program. http://add2it.com/go/to.cgi?l=postmaster ================================================================ Please feel free to forward this issue to a friend or associate ... or just have him/her go to: http://www.million-mall.com/news/ or send an email to: to subscribe to "Frank Bauer's $1,000,000 Newsletter". To receive a back issue of "Frank Bauer's $1,000,000 Newsletter", please download it from the newsletter section of my web site at http://www.million-mall.com/news/. To unsubscribe from this free newsletter please go to: http://www.million-mall.com/news/ or send an email to: To review "Frank Bauer's Choice", which just may be the right company for you, send an email to my autoresponder at: ================================================================ Frank Bauer's $1,000,000 Newsletter http://www.million-mall.com Contact Information: http://www.million-mall.com/contact.shtml Autoresponder: =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Does your web site need more traffic? We submit your web site to over 1000 search engines & directories! Guaranteed! Visit: http://add2it.com/go/to.cgi?l=moretraffic =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Still searching for information on how you can build your online business successfully? You'll find it all at: Frank Bauer's $1,000,000 Web-Mall http://www.million-mall.com Amazing lists of resources! Help for EVERY business! All FREE: Newsletter, Downline Team, Classified links & More! The BEST of & about Network Marketing! http://www.million-mall.com =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- (C)2000 by Frank Bauer (except as noted) ================================================================