What’s The Big News? – The Power of the Newsletter
You have at your disposal, a very powerful marketing and sales tool and that is a Newsletter. In this post I am going to give you some reasons why a Newsletter would be to your advantage and bring droves of traffic to your website.
1. Trust and Authority Established
Creating a newsletter in your niche or topic, will establish you as a leader and an expert in the market or field of your industry. When users go online for information, a product, or ideas, they want to go to someone that is knowledgeable in that area, an expert they can trust.
2. Ongoing Communication
Communication is extremely vital to keep the interest of your readers and to gain more of the market. Through this communication, you are allowing the masses to see your business name, your products and services, and your brand or logo. If they are impressed, have a question answered, feel that they can trust you as the field expert, then they will buy from you.
Communication is also another way to create a relationship with your customers, asking for their comments and feedback, what they are looking for, how you can improve your service.
3. Market Testing
If you have a new product or idea, this is a great place to test it. You can offer a preview or survey of a new product.
4. Rinse and Repeat
If you are familiar with the marketing and advertising industry, you will know that repetition is a big key to their success. Do you usually buy something the first time you see it, a brand new company, brand new product? No, you typically won’t buy anything until you are familiar with the product or service, you need to have that message sent to you over and over again before you can trust the company or product.
This is why you see the same commercial over and over, they want you to become familiar, comfortable with their company, the product, to become something that is as familiar to you as your own living room. With a newsletter, you can send your message out over and over again, all without any hard sale tactics.
5. Special Offers
What a great place to provide special offers for your preferred customers and readers. You are reinforcing your relationship with your readers, making it easier for them to buy from you, creating a loyalty as well greater trust.
6. Sell Ad Space
You can possibly create more income and revenue by selling advertising space in your newsletter once you have a well established reader base.
7. Create and Distribute With Little Expense
There are a huge number of creative software programs and email that make your newsletter inexpensive and easy to design and deliver.
8. Advertising in Detail
You want to promote your business, your product, your service, and you can do this extensively in your newsletter, whereas conventional methods can be a bit impractical.
9. Return and Repeat Customers
The most difficult sale to make is the first sale, as well as the most costly. So, the money is in your repeat business, and when you can reach your customers after their first purchase, then you are increasing your odds of having them as a repeat customer.
10. Referrals, Referrals, Referrals!
Newsletters are a great way to ask your readers for referrals, creating a huge viral marketing campaign.
With the above tips in mind, remember that you are developing a relationship with your clients, you are not using your newsletter as a way to make a quick sale. In time, your customers will be familiar with you and your product, have the trust needed to create more business, more sales.
Newsletter Writing Tips
- Articles need to be interesting and relate to your niche or market.
- Keep your email list private, do not under any circumstances, sell your list, you will immediately lose the trust of your customers. Let your clients know that you will never sell your list.
- Always include your contact information
- Create a newsletter that is attractive. Send your newsletter out on a regular basis and on time.
- Keep it sweet and simple, easy to read.
‘Whatever the mind can conceive and believe… it can achieve.’
Napoleon Hill, Think & Grow Rich
To your success,
Frank Bauer
Owner of More4you.ws
